“The problem with technology is that people love to hate them and also hate to love them”

Apoorva Billore

What is technoculture ?

Computer+ Mobile= Internet

COMMUNICATIONWITH WORLD

science and technology

traditional theoretical frameworks

Meaning Change

attitudes to work, art, space, language and the human body.

HISTORY OF CONCEPT

Termed coined by Torstein Veblen in 1920s

Belief that technology – “You can’t stop progress”

Linked to the idea of progress and became a common sense attitude during 19C

Technology defines its uses through its production

Christian moral theology emerging in Technoculture

CURRENT STATUS

CULTURETexts, Politics, Image Practice, Professions, Age, Ritual, Identity, Class ,Nationality , Sexuality , Gender , Institutions

TECHNOLOGYTools, Machines, Materials, Processes, inputs, Outputs, art, Techniques

TRENDS

music, performance, literature, media arts and the visual, arts, science and technology. Emphasizing the "culture" in technoculture,

Everyday life Shopping to Education depends heavily on technology.

multiple technical skills + creative thinkers + problem solvers.

CASE STUDY

More advanced computing ability and connectivity Revolutionized the digital era into a new phase in a price sensitive country like India

What research and survey says…?

40 Million Indians access the internet through mobile phones30 Million mobile apps downloads in every weekMost users are between the age group 18 and 293G services has become an add on advantages for users The smart phones sales in India has increased 87 percent at 11.2 million The total number of mobile internet users will grow to 237 millionThe most usage of mobile apps are social networking, movie downloader, games, utility services and job portals

Smartphone revolution is benefitted to…?

Job PortalsTravel PortalsSocial NetworkingFilm IndustryAdvertising ConsultanciesE-commerce FirmsGovernmentTelecom sectors and Banks

Benefits of Smartphone revolution

Untapped Market (Rural Market)Reach out to mass consumer through advertisementTapping multi segmentsConnect with customers with mass usage of social networkingCustomers feedback through social networking

THANK YOU