The students of Welingkar carried the day yet again. Welingkar teams of PGDM E-biz 10-12 students have won the First Prize in Qimpro B-plan Contest. The event was incorporated with understanding the Product, Creating Business and Presentation. Fundamentally, the topics were such that one should have the presence of mind as well as intense knowledge about business management and interrelated topics to win. As, Welingkar students have always been on top of the ladder, it was evident that they will win this contest. They have been selected for the Role of Board of Advisers for 12 months.
- 1. B-Plan Competition Team B - We School Adivisionof Qimpro
Consultants Pvt. Ltd.
2. Agenda
3. Business Plan Challenge Certified Quality Improvement
Associate Certified Quality Process Analyst 4. Company Summary
- QIMPRO, incepted in 1987, has pioneered the quality movement in
India
- QIMPRO provides its key services under the four pillars:
Consultants,HealthCare,College and Foundation
- 300 Clients; 5000 products; saved over 10000 Crores
- Copyrighted the BestPrax Barometer tool
- QIMPRO College was established in 1991
- It offers Quality Certifications which are appropriate for all
levels, all functions, all processes, and all industries.
5. Business Plan The way ahead.. 6.
- SEGMENTATION -TARGETING -POSITIONING
STP Analysis If you pick the right people, the Product Sells 7.
Market Needs
- To be competitive in todays market, it is essential for
companies to provide more consistent quality and value to their
owners/customers
- Three major elements that impact the perception of a products
quality are -
-
- Meet the target markets needs
-
- Marketing's promotion of the products quality
8. Scope for QIMPRO
- Individuals can enhance their already acquired skills and
understand the quality aspect of business.
- We have opted for 160 colleges PAN India. Even if we assume 4
students per college enrolling for the certification, we would get
around 600 students in the very first year
- Using this figure, we can have an approximate net profit of Rs.
19 Lakhs in the first year.
9. Segmentation 10. Targeting
- Working professionals/Companies
- After a thorough research, we have shortlisted 160 colleges
Engineering (105)and Management (55).
- Cities Selected are a blend of metros and tier-1 & tier 2
cities. Hence we have a perfect mix and variety in our target
audience.
- If this approach proves to be successful, we can expand our TG
to other towns and further include students from other disciplines
like Commerce, B.sc, Law and Medicine.
11. Positioning Value Proposition
- Maintain a clear distinction between CQIA & CQPA
- Certificate offers a way to leverage Business Know How
- MBA degree with a ready understanding ofBest Quality
Practices
- To under Graduate students:
- Knowledge gained in Engineering colleges is bound to Technical
prowess
- CQIA & CQPA - A Distinct advantageover other graduate
students
- To Working professionals / Companies:
- In-house trainings lack a defined scale to judge the competence
and understanding imbibed in employee
- Certificate - offers chance to train employees using recognized
& tested material
- Have substantial savings in time and money
- Ability to Gauge knowledge gained via a proper examination and
report.
12.
- Strengths, Weakness, Opportunities and Threats
SWOT: QIMPRO College So it is said that if you know others and
know yourself,you will not be imperiled in a hundred battles; if
you do not know others but do know yourself, you win one and lose
one;if you do not know others and do not know yourself,you will be
imperiled in every single battle Sun Tzu 13. OPPORTUNITIES THREATS
-Quality Relevance Perception -Economic Slowdown 14.
Business Strategy The certification is to be positioned as an
instrument to differentiate oneself and enhance skills relevant to
the business with the end objective of getting best returns
throughQuality control excellence 15. Marketing Strategy 16.
Pricing Policy
- Suggested Pricing Strategy
- To MBA students / To under Graduate students:
- Option 1: Basic price for individual registrationRs
12500/-
- Option 2: Spot registrations /Groups registrations at
CollegesRs 10000 /-
- (i.e a discount of Rs 2500/- promoted as a special offer)
- To Working professionals / Companies
- Option 1: Basic price for individual registrationRs
12500/-.
- Option 2: Companies to be offered the courses in package
options :
* pc per certificate 17. Promotion Plans
- Sponsoring college events & getting a stage for
pitching
- Sponsor college events - intercollegiate competitions,
technical festivals etc.Get a stage to Promote the product
- Float competitions across selected B-schools and Engineering
colleges
- Promotion activities:At college events
- For Students/individuals: at QIMPRO office for Mumbai
applicants & at regional colleges for other cities
- For Corporate Tie Ups: at Company premise / at a separate
rented premise
18. Join Us
- FLYERS, BANNERS, ONLINE SOCIAL MEDIA, EMAIL, NEWSPAPERS
- Option of collecting the registration form at the event and
immediate payment.
- Facilitate Request for Registration Form by Post or Email.
- The study material - couriered free of cost to the registered
person
19. Sales Strategy
- Our strategywould focus on following aspects -
- Highlighting importance of Process and Quality
- Relevance across Industries and Domains
- FAB: Features, Advantages & Benefits
- Incorporate these techniques as a part of curriculum of
universities and part of corporate training programs
20. Sales Plan
- Our sales plan is a multilayered & will constitute the
following -
- Float competitions across select B-schools and Colleges from
our target cities
21. Sales Forecast
- Target600 certificationswith aggressive marketing strategy
- Tap Certified students from year One to help Promote
Certifications
- Target700 certificationswith scaled up marketing efforts
- Target850 certificationswith sustained marketing efforts
- After the 3 rdyear we assume a constant minimum growth of at
least 20 percent YOY for the next 3 years
22. Sales Forecast 23. Fresh Online Presence
- Dedicated website for QIMPRO College
- Importance of Quality and Process
- Students Networking Portal
24. Execution Team
-
- One dedicated MBA resource after the project scales up
-
- Students to be recruited from reputed B-Schools for sales pitch
on City basis
-
- Institutions to be selected in each city which could be
examination partners of QIMPRO. These institutions will also
provide Proctors
25. Financial Plan
26. Break Even
- To recover this investment i.e. to break-even we need to at
least sell a minimum of449 certifications
- In accordance with our target we achieve this figure in the
year one
- We alsogenerate a gross profit of around Rupees 19 lakhs in the
year one
Expenses (Yr 1) Amount (Rs) Royalty 3000000 Advertising (print)
440000 Promotion 820000 Exams 420000 Salaries 500000 Website 230000
Others 230000 Total Expenses 5610000 27. Investment Plan Initial
investment of Rs. 50000
- 1 Stmonth we start our Operation from the city of Mumbai
andrestrict ourselves to Mumbai
- By the end of first25 certifications - approximate revenue of
Rupees 3 lakhs
28.
- Second month of operation will be funded from the revenue of
the first month
- We assume that in the second month QIMPRO will at least reach a
minimum target of 50 certifications which means revenue of Rupees
6.25 lakhs from just month 2 only
29. Investment Plan cont..
- By the end of second month substantial revenue is generated for
spreading our reach
- We start being more aggressive with respect to our marketing
strategy
- For the third month we have a target of 60 certifications
- This will get QIMPRO revenue of Rupees 7.5 lakhs
- By now we also recruit an MBA and start our advertisement
campaign in education times
30. Cost sheet analysis: Year 1 Expenses Amount (Rs)
Royalty3000000 Advertising (print) 440000 Promotion820000
Examination Expenses 420000 Salaries 500000 Website development and
maintenance 200000 Miscellaneous expenses 230000 Total Expenses
5610000 Total sales revenue (600*12500) 7500000 Total gross profit
1890000 31. Cost sheet analysis: Year 2 ExpensesAmount (Rs)
Royalty3500000 Advertising (print) 650000 Promotion1035000
Examination Expenses 560000 Salaries (increment of 10%) 550000
Website maintenance 120000 Miscellaneous expenses 250000 Total
Expenses 6665000 Total sales revenue (700*12500) 8750000 Total
gross profit 2085000 32. Cost sheet analysis: Year 3 ExpensesAmount
(Rs) Royalty4250000 Advertising (print) 840000 Promotion1275000
Examination Expenses 765000 Salaries (increment of 15%) 630000
Website maintenance 150000 Miscellaneous expenses 300000 Total
Expenses 8210000 Total sales revenue (850*12500) 10625000 Total
gross profit 2415000 33.
Summary