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Creative examples of direct mail in a cross media synergy approach. Seminar DM Institute Brussels Belgium Oct 8th 2013
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What a difference DM makes !
DM Institute SeminarCross Media Synergy
De krant: • In de week: 45 min • Weekend (excl. krantenmagazine): 60 min
Digitale krant: • 36 min
Website: • gem. 7 min per dag
Gemiddelde leesduur van:
Which of the following types of advertising do you ignore, delete, throw away immediately without looking?
Source: fast.MAP Marketing-GAP, August 2012
An advert that pops up on the website
A request from a company to become a friend on Facebook or similar
A leaflet put through your letter box unaddressed
An email addressed to you from a company you have not heard of
A email addressed to you from a company i have some relationship with
A letter addressed to you from a company i have some relationship with
A letter addressed to you from a company you have not heard of
What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Direct mail
Mobile phone
SMS messaging
Companies which you have an existing relationship with - Marketers Companieswhich you have an existing relationship with - Consumers
What is your preferred method of communication from marketing companies? Source: fast.MAP Marketing-GAP, August 2012
Would prefer not to be contacted at all
Social media
Direct mail
Mobile phone
SMS messaging
Companies which you have no relationship with - Marketers Companieswhich you have no relationship with - Consumers
Reach Touch(e)
SHOWTIME !
TACTILE
hate ironing
Kill the cliché
Virgin media
Virgin media
CREDIBILITY
Australia DHL
CLOSE TO THE PRODUCT
Bergère de France knitted coupon
FROM ONLINE TO OFFLINE
Birthday book
Birthday book
Birthday book
PRODUCT DEMONSTRATION
Australian Post
VOLKSWAGEN
MEDIA CREATIVITY
Missing stamp
Missing stamp
Haagen Dazs
Haagen Dazs
EMOTIONAL AND RATIONAL DECISION MAKING
Gold’s Gym
BORING ENVELOPES ?
Burglered envelop
Glazenwasser
Mailbooks
Empty envelope
Mailbooks
Mailbooks
Volkswagen
RUMOUR AROUND THE BRAND
ATTENTION GRABBING
US Cellular
US Cellular
PERSONALIZED IS MORE THAN A NAME
Orange
Orange
100% ONE TO ONE
Porsche
Porsche
Porsche
STORY-TELLING
Rolls royce
Royal Air Force
Royal Air Force
Royal Air Force
Royal Air Force
CREATIVE COUPON
Karate magazine
HIGH VALUE PROSPECTS
Vodafone
IMPACT FOR ME-TOO OFFERINGS
US Cellular
Tower
COPY IMPACT
Delhi Police
Delhi Police
THE MEDIUM IS THE MESSAGE
O2 BUSINESS
Lightest paper weight (17 grs)
2 ULTIMATE CROSS MEDIA SYNERGIES
Ardbeg
Email generated: ‣ 51,91% Open rate ‣ 48,46% CTR ‣ 4,56% Conversion rate On day launch, the website received: ‣ 11.533 Visits ‣ 92.263 Page views ‣ 8 Pages/visit ‣ 27,49% Bounce rate ‣ 00:12:02 Avg. Time on site YouTube: ‣ 10.937 Total views ‣ 50,4% Embedded player on other websites
5.750 sold
out in 28 days
Klm
Klm
Klm
Klm
Klm
Klm
Klm
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