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MARKETING
WH
AT
AR
E T
HE
JO
BS
?
MARKETING INCLUDES
Marketing Research
Marketing Promotion
Marketing Customers
Marketing Management
MARKETING RESEARCH
Find out what people want.
Find out what people bought, are buying and will buy.
Find out what has already been sold in the market, to
• Sell better products
• Sell cheaper products
• Sell something else
Why’s it cool?
Understand the reasons why & how people spend money.
Jobs:
Business analyst: $91,512/year
MARKETING PROMOTION - ADVERTISING
Produce copy for advertisement
Design how the advertisement looks
Grab the attention of the audience to turn them into your
• Slave
• Followers
• Potential customers.
Why is it cool?
You can control what other people think of you.
Copywriter $10,000-$50,000/year
Marketing Executive $50,000-$70,000/year
Marketing Manager $100,000-$120,000/year
MARKETING CUSTOMERS - SALES
Capture the audience with a good PRICE.
Make them buy from you – even when they don’t need it.
Sales = $
Why it’s cool?
You can control what other people do by telling them the magic words.
“Tớ có ông chú làm ở Viettel…”
Account Manager $30,000-$70,000/year
Sales Manager $120,000/year + bonus
MARKETING MANAGEMENT
Control the company.
Control the business processes.
Control the employees.
You have the power and people have to respect you.
Why is it cool?
You are the boss.
Middle Manager $100,000/year
Vice President $170,000-$200,000/year
CEO $150,000+ … per month?
LE MINH DUC
Marketing Instructor, Digital Marketing Coordinatorat Saigon Institute of TechnologyEmail: [email protected]
All academic courses are taught in English. Visit us at:http://www.saigontech.edu.vn/
Lô 14, Đường số 5, Công viên Phần mềm Quang Trung, Q. 12, Tp. HCM, Việt Nam+84 8 37 155 033
