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HIV/AIDS has been a global epidemic for more than 27 years. Most of today's youth have never known a world without it. The U.S. Centers for Disease Control and Prevention recently published national HIV incidence (new infections) that showed much higher numbers that previous estimates. The time is now. Together, we can prevent the spread of this pandemic – through awareness, care, prevention, education and research.
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what day is it
Social Marketing ‐December, 1st2008
2008 WORLD AIDS DAYSOCIAL MEDIA CAMPAIGN
Web 2.0 SpeakUp AboutAIDS
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Campaign Organizers
NIDA (National Institute onDrug Abuse)
AIDS.gov ‐ U.S. Department of Health & Human Services.
Main Goals
“Join us in Facing AIDS for World AIDS Dayand help reduce HIV/AIDS stigma”
http://www.facebook.com/group.php?gid=44267619275
Social Media Channels
• Official Website• Official Blog• Podcasts• RSS Feeds• Blogs (OT)• SNS• Locative Media• Pics/Videos• …conversations
Core Product = Participate and speakup about AIDS
Actual Product = Reduce HIV/AIDS
Augmented Products = Badges, pics, videos, podcasts, blog posts, comments, etc.
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AIDS.govwebsite
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AIDS.gov official website
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AIDS.govweblog
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Call to Action
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Why Participate?HIV/AIDS has been a global epidemic for more than 27 years.Most of today's youth have never known a world without it. The U.S. Centers for Disease Control and Prevention recently published national HIV incidence (new infections) that showed much higher numbers that previous estimates. The time is now. Together, we can prevent the spread of this pandemic – through awareness, care, prevention, education and research.
“HIV/AIDS has now become a pandemic that has literally putthe world at risk, affecting diverse populations in different ways”.
–Dr. Nora Volkow, NIDA Director
This year’s theme is leadership – from all sectors, including government, butalso leaders among individuals and families, communities, non‐profits and other organizations.
The question is not should you participate, but how can you? Both NIDA and AIDS.gov recognize the leadership of Bloggers Unite and invite bloggers to join them in their mission to prevent and stop the spread of HIV/AIDS.
http://unite.blogcatalog.com/participate/ 13
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Social Networking Sites
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Locative Media
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Photo& Video
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HIV + DRUGS
Learn the link between drug abuse and the spread of HIV infection in the UnitedStates.
Trying toMonitor Conversations
• Blog Reactions– Technorati
http://technorati.com/search/World+AIDS+Day+2008?authority=a4&language=en
– Google Blog Searchhttp://blogsearch.google.com/blogsearch?hl=en&ie=UTF‐8&q=World+AIDS+Day+2008&btnG=Search+Blogs
• Website Traffic/Links– Alexa.com
http://www.alexa.com/data/details/traffic_details/aids.gov
– Google.comhttp://www.google.ch/search?q=link%3A+aids.gov
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