This week in Read of the Week Brian Solis discusses the meeting of Google’s Zero Moment Of Truth (ZMOT) with his own Unique Moment Of Truth (UMOT) Other topics week’s topics include: • Tesco drawing on Minority Report for targeted

advertising • The secret to Wendy’s social media success • The future of digital, courtesy of BI • Mobile ad formats explained

And also check out some cool & random things: • Google databoard • Coke Zero sweater generator • The future of media as seen by Google autocorrect • The invisible cow – will you be able to find it?!

READY?! GO!

Read of the Week:

• Google’s Zero Moment of Truth (ZMOT) meets the Ultimate Moment of Truth (UMOT)

– anything written by Brian Solis would easily make read of the week every week!

– in case you’re not familiar with ZMOT, here’s a short video on the topic

Insights, News and #FoodForThought:

• Is Airpush about to steal some of Facebook’s and Twitter’s thunder when it comes to mobile native ads?

• The secret of Wendy’s social media success: massive stupidity

• Tesco takes tips from Minority Report for targeted advertising

• Twitter backtracks and removes option to let users receive direct messages from any follower

• (Social media) campaigns against hunger: massive fail (Kellogg’s) vs massive win (Michael Kors)

• There’s been some focus on visibility/viewability of banner ads of lately, but we should also be concerned with dodgy tactics used by publishers when it comes to showing video content

– And along similar lines, here are some confessions of a fake web traffic buyer

• Sky Adsmart, to launch soon in the UK, will provide a highly targeted advertising solution in the TV ad world

• Winamp music software (from the early days of online digital music) will be discontinued after 15 memorable years - #feelingnostalgic

Learning Materials:

• The Future of Digital: 2013 – a brilliant guide that provides an understanding of what’s happening now and future trends. You don’t want to miss this one!

• Why Hamleys, famous for offering great and quality in-store experiences, is failing to make the most out of digital

• Mobile ad formats explained (download the white paper to access detailed info)

Cool Shenanigans:

• Learn how to access blocked sites (e.g. at work) with Google Translate - here

• Google Databoard for Research Insights (intro video here) – YES, IT IS cool!!

• Lets you explore insights from Google research studies, share them and create your own infographics

• 10 brands hijacking our Twitter feed with creative preview images

• Coke Zero Sweater Generator – what a great idea!

• The world’s first 24h music video – 24 hours of happy!

Random Stuff:

• The future of media, as told by Google autocomplete; and also its view of Agencies

• Can’t get enough of Van Damme’s appearance in Volvo’s ad? Check this, then!

• Can you find the invisible cow?

Thank you for reading! Feel free to drop me a line at:

I look forward to hearing your thoughts and opinions!