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By Anouk Willems Research Innovation Manager
@AnoukW1
3 ways how research participants
become co-researchers
Hi! I’m Anouk Utrecht, The Netherlands | Research
Innovation Manager | Marketing |
Co-creation | Mobile communities |
Gamification | Co-researchers
What if…
Participant
Co-researcher
WE challenge
THE TRADITIONAL
roles
WALKING
OUR OWN talk
Triangulation APPROACH FROM
MULTIPLE
PERSPECTIVES
3 WAYS OF
COLLABORATING
WITH co-researchers
Natural MODERATOR
BEHAVIOUR
CO-MODERATOR
// by role
“ “
I really enjoyed being a
co-moderator. It really felt
like I was playing an
important role and that I
was being heard. Thank you
for asking me to do that. I
would love to do it again.
CO-MODERATOR
// by mission
3 WAYS OF
COLLABORATING
WITH co-researchers
FINDING OUR
blind spots
1/ Generation Gap
2/ Knowledge Gap
3/ Culture Gap
CLOSING THE
generation gap
Knowledge GAP
Knowledge gap CROWD INTERPRETATION
GAME
Knowledge gap CROWD INTERPRETATION
GAME
Round 2: Deeper interpretation
Knowledge gap CROWD INTERPRETATION
GAME
3 WAYS OF
COLLABORATING
WITH co-researchers
FINE-TUNING
CONCLUSIONS TO
CLOSE THE culture gap
co-researchers SO, ARE
OUR NEW
PARTNER IN
CRIME
1/CO-RESEARCHERS
CLOSE THE gaps
2/CO-RESEARCHERS
ARE more engaged
Consumer
Community member
Co-
owner
Collaborator
3/CO-RESEARCHERS
ARE THE future
