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Who would be the audience for my media product??
By Alex Keay
Primary AudienceOur primary audience were white British people who are aged 30-45 and are in the income class of A-B, our primary audience isn't really gender specific however it is predominantly male. This audience target is still appropriate as our narrative and genre have been specified to suit their needs.
Secondary AudienceOur secondary audience would include people aged 50-65 due to an older audience being interested in our product more than a younger audience due to a complex narrative and young people being stereotypically less sophisticated and uneducated. The income class will be B-C1 due to them then being able to get a bit more personal identity from our film. To finish off the secondary audience the genders again would not be important as both are welcome to see our product.
Any Changes??Due to good research we have not had to change our primary audience meaning that we were able to then focus on the production of the film. Another reason why this primary and secondary audience is an appropriate choice is because they will be interested in our product as we know the types of genres they are interested in and what content will keep them intrigued as they are sophisticated and need things like enigmas so that they can actively be sussing out what is going on as the complex narrative intrigues them.
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