WIN AN EXTEL PHONE! AND SEE PTX LIVE IN

CONCERT!

CONTENTS

ABC Marketing

The Contest

Why This Contest?

Who is Pentatonix?

Our Terms and Conditions

The Winners

Contestant Response Analysis

Winning Responses

Gender and Age

Mode of Response

Responses per Town

Summary

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ABC MARKETING

ABC conducts and markets competitions,

contests, and fairs in Mumbai.

Target audience for events is high school

and college students – Extel’s prime focus

group

ABC understands the needs and interests

of the target college and high school

audience.

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THE CONTEST

Extel is giving away a Nightshade to 10 winners and a chance to see PTX.

Participants use the hashtag #ExtelforPTX with a tweet/post about the new Extel Nightshade on Facebook, Instagram and Twitter.

The 10 tweets/posts with the most likes/favorites win.

Winners will receive tickets to see Pentatonix in concert in Mumbai where they can claim their phones.

Winners who cannot or do not wish to attend, will have their phones mailed to them.

Contest begins 1st May 2015 at midnight! Winners will be decided on 20th May 2015.

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WHY THIS CONTEST?

Extel manufactures phones that appeal to a younger audience, while ABC creates contests that target this audience (14-22 year olds)

Most of Pentatonix’s fan base consists of the target audience.

We can bring brand awareness through this contest and increase Extel’s popularity.

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WHO IS PENTATONIX?

Pentatonix is an American a cappella group from Arlington, Texas.

Their work consists of covers, medleys, and original music material.

They just crossed 8 million subscribers on YouTube – India is a popular

demographic area

Their previous Asian tour was sold out completely in Mumbai.

Their fans consists of a fair ratio of males to females between the ages

of 12-30 years old.

They will be visiting India as part of the Asian leg of their On My

Way Home Tour from the 25th May -15 June 2015

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OUR TERMS AND CONDITIONS

Ten phones will be given away on a first come first serve basis.

Attending the concert is not compulsory

All tweets/posts must contain the hashtag #ExtelforPTX

All participants must be above 14 years old or older to participate.

Participants under 18 must take a parent/guardians consent before attending the

concert or collecting their phones.

We are not responsible for phones that are not collected.7

THE WINNERS

Listed below are the winning contestants:

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Ranking Name Total Response

1 Genevieve Lamb 622

2 Jayaprakash.G 619

3 Lilly Singh 605

4 Rahilla Rauf 603

5 Madhusoodanan.D 586

6 Alexander Kirk 579

7 Sara Ibrahim 578

8 Palak Sharma 577

9 Jasir Chagtai 573

10 Shivaraman Ravi 568

CONTESTANT RESPONSE ANALYSIS

A TOTAL OF 438 CONTESTANTS ENTERED, OUT OF WHICH:

The highest number of winning responses came from Facebook likes, while the least came from Facebook shares.

More males responded than females – more females won.

The highest average age was 24.71 from female contestants from Ghatkopar.

The highest average male contestant age was 23.57 from Chembur.

The highest average number of responses per person came from Instagram likes, while the least came from Facebook shares.

The greatest number of total responses came from Khar.

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WINNING RESPONSES

Row Labels FB Shares Twitter - Retweets Twitter - Favs Instagram - Likes FB - Likes Total Response

Alexander Kirk 26 74 179 155 145 579

Genevieve Lamb 9 46 189 190 188 622

Jasir Chagtai 16 41 185 187 144 573

Jayaprakash.G 26 81 169 171 172 619

Lilly Singh 15 84 125 189 192 605

Madhusoodanan.D 5 83 197 179 122 586

Palak Sharma 3 53 180 146 195 577

Rahilla Rauf 4 94 165 156 184 603

Sara Ibrahim 12 97 151 144 174 578

Shivaraman Ravi 11 25 139 193 200 568

Grand Total 127 678 1679 1710 1716 5910

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WINNING RESPONSES

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GENDER AND AGE:

MALE FEMALE

244 196

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MODE OF RESPONSEAv. Favs Av. Shares Av.Likes on FB Av.Likes on Instagram Av. Retweet

103.30 14.33 97.73 102.58 48.93

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RESPONSES PER TOWN

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SUMMARY

As seen from the data collected earlier we can understand the following:

Majority of the target audience is present on Facebook and should hence be targeted through it.

We should include more androgynous themes in future contests.

We should tailor contests according to age for the various towns.

The mode of response with the highest average number of responses per person was Instagram, so we should implement more contests through it.

More promotional events can be held in Khar, as it gave the greatest response.

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THANK YOU!

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