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About Dr. Kisholoy Roy
Dr. Kisholoy Roy is a Ph.D. in Management from IIT (Indian School of Mines), Dhanbad a premier institution in India
He is an MBA in Marketing from Visva-BharatiUniversity, Santiniketan and an Accredited
Management Teacher (AMT) certified by AIMA, New Delhi
He is a Google certified digital marketing
professional.
Workshops Conducted
Workshop on Advertising
Workshop on Digital Marketing
Workshop on SPSS
Workshop on Selling
Workshop on Retail Marketing
Workshops on Advertising
How to Unleash Creativity in Advertising?
How to Develop Durable Brand
Communication?
Topics Covered
• Copywriting in advertising
• Storyboard development
• Visualization techniques
• Effective and durable brand communication
tools
Topics Covered
• Understanding buyer profile
• SEO
• SEM
• Social media marketing
• Web analytics
• Mobile and email marketing
Topics Covered• Questionnaire and hypotheses development
• All t-tests
• Descriptive statistics
• Mann-Whitney U test
• Chi square test
• One and 2 way ANOVA
Topics Covered
• Retailing Basics
• Merchandise management
• Retail selling tools and techniques
• Visual merchandising