Writing for the Web exercises

Workshop 04.11.10 Amy Chamier, Web Editor, Marketing & Development Unit

Writing for the Web Exercise 1: Writing a statement of audience requirements

The audience for the IOE conference office site is not-for-profit organisations, based in the UK,

mainly in London. Fill in this form – look at competitors for inspiration – and then see what, if

anything, is missing from our site.

1) What task do they want to complete?

2) What information do they need?

3) What functionality do they need?

4) What “added value” content can we give them?


Writing for the Web Exercise 2: Reducing text

Cut this text – which has been copied from an IOE web page – by 50%.

Leadership

Leadership Professional Development programmes and courses

We offer a wide range of leadership programmes, to give you opportunities for improvement, updating and sharpening critical thinking, underpinned by practical solutions to keep you ahead in the constantly evolving landscape of leadership development.

Our emphasis on leadership is to strengthen the contribution to leadership in learning that can be made by all participants in the learning process and to include practioners at all levels, pupils and students, governors and bursars and everyone connected with the children's workforce.

(86 words)


Writing for the Web Exercise 3: Putting the seven golden rules into practice

Identify five ways to improve this web page.


Writing for the Web Exercise 4: Trying out user-testing

Imagine you are a teacher living in Hong Kong. And you are thinking of taking a master’s degree at

the IOE. Using our website, find out:

1) How much it would cost

2) If you are eligible for a scholarship or any other form of financial assistance

3) If IOE has accommodation, and how much it would cost to stay in it for the duration of your

course.

Education

Writing for the Web exercises