Prsentation PowerPoint
What The Future Of Advertising ?
What The Future Of Advertising ?
1950 Population needs to consume
Demand >offers
1950
Created
Population needs to consume
Demand >offers
1970demand = offer
Choice between 2 or 3 brands
Consumer likes advertising
1970
demand = offer
Choice between 2 or 3 brands
Consumer likes advertising
1980Consumer begin to change
No more brand loyalty
Consumers want something new / Creative
1980
Consumer begin to change
No more brand loyalty
Consumers want something new / Creative
1990Consumer is difficult to convince many offers & many
advertising
Radio, newspapers, billboard, TV Every media arecolonializedThe
Market is saturated
1990golden ageOf advertisingThe Market is saturated
2000Marketers Create theCustomerRelationship Managament Internet
born
Buta new way of lifeis born too
Too much advertising,
killed the advertising
In 2010:A Guardian survey shows:86% of the population switch
channel when its advertising.
Vandsken survey shows: A growth of 100% of advertising budget
Will impact by 2% the sales.
Take one person
This person talk With other persons
There is different group of persons
And companies did adverstising
And because everyone was paying attention to the mass media
because it represented such a step up from the dull, everyday local
lives they led. I didnt matter then that the communications that
companies were forced to produce were homogenous and one-way,
because thats how people received the rest of their information
too.
But today
We are all connected
Weareinfluent
WeShareIn the future everyone will be world-famous for 15
minutes
WeShareIn the future everyone will be world-famous for 15
minutes
ON
Welooking
forSOMETHINGUsefulIntertainementInformationsHumoursShock
VIRALCreate a topic a videoa picture
VIRALCreate a topic a videoa picture
Which will be shared :101001 00010000100 0001 00000010000000
VIRAL
CommunityManagement
PR 2.0
CommunityManagement
Create content, information
CommunityManagement
& Share itVia social network
CommunityManagement
& Share itVia social network
Guerilla Marketing
Guerilla MarketingUnconventionalInteractiveUnexpected
placesTampon Buzz
Product placementCurrentlyClipsReality ShowInterviewNovelVideo
Games
The futureProduct placement
TV stations lobbying
is LimitedThe futureProduct placement
ConsumerUse to be OnlyA consumer
But TodayConsumer is
