ASSIGNMENT 21.1 Hieu Hieu & Thuy Tien– TVC PRODUCTION

PRODUCTION

Brand briefs to Agency.

Creative team develop idea and present to be chosen.

Master tape (from Beta-cam tape, VHS tape, SVHS tape) is dubbed and

released to media networks. (TV station, outdoor advertising) Testing,

adjusting, censorship and publishing

Ideation

Quality control

Pre-production Shooting Post-production

Advertising agency, Client and

Production house to discuss,

revise and finalize what is needed

to achieve the goal of commercial

Shoot the needed footage with

client’s supervision

Fine-tune the production and send

to quality control

PRODUCTION

PRE

PRODUCTION

Meeting 1 Meeting 2 Meeting 3

Discuss: • Shooting board, casting tape,

music demo

• Production schedule,

Production quotation

• Property and wardrobe

recommendation,

Recommended location

Revise & Confirm: • Revise talent, music, shooting

board… accordingly to last

discussion

• Talent confirmation and

contract

• Confirm qualified details

Finalize: • Production house presents:

property, wardrobe available

• Client provide: product,

package, label

• Advertising agency: quotation

approved, 50% payment

SHOOTING

HUMAN

ALLOCATION

DIRECTOR

PRODUCER

CLIENT

SUPERVISOR

Camera team

Director assistant

Casting team

Lighting team

Talents

POST

PRODUCTION

Editing Offline

Computer

graphic

Final mix: Voice,

record, music

Online approval,

Final

presentation

CLIE

NT

APPR

OVA

L

Editor uses footage to build up a draft without

voice, graphic and music

After offline approval, audio graphic, effect (2D,

3D) will be input

There might be a focus group checking before

applying full audio

Present to client to get approval

VINACAFÉ

ESSENCE

OF TIME TVC

Example

Pre production

Meeting 1 Meeting 2 Meeting 3

Discuss: • Shooting board, casting tape,

music demo

• Production schedule,

Production quotation

• Property and wardrobe

recommendation vintage style,

Recommended location DALAT

Revise & Confirm: • Revise talent, music, shooting

board… accordingly to last

discussion

• Talent confirmation and

contract

• Confirm qualified details

Finalize: • Production house presents:

property, wardrobe available

• Client provide: product,

package, label

• Advertising agency: quotation

approved, 50% payment

SHOOTING

HUMAN

ALLOCATION

DIRECTOR

PRODUCER

CLIENT

SUPERVISOR

Camera team

Director assistant

Casting team

Lighting team

Talents

Editing Offline

Computer

graphic

Final mix: Voice,

record, music

Online approval,

Final

presentation CL

IEN

T AP

PRO

VAL

Editor uses footage to build up a

draft without voice, graphic and

music

After offline approval, audio

graphic, effect (2D, 3D) will be

input

There might be a focus group

checking before applying full audio

Present to client to get approval

POST

PRO

DUCT

ION