The use of a medium wide angle shot shows the artist standing outside the ‘Pier Diner’, this feels very naturalistic to the audience

The artist is sold as being quite closed, as he has a hood up, sunglasses on and his hand is in his pocket

The artist is sold as being quite hard or rough to the audience, the audience can tell by the use of costume. Hoodies are usually seen as being worn by people who want to frighten someone or worn by gang members

He is also seen as being rough by having tattoos; tattoos are usually associated with someone who may be more rebellious

The artist is portrayed to the audience as being unfriendly by the way his hands are positioned in his pockets.

The artist is seen as being successful as he is wearing Ray ban sunglasses; these are quite expensive therefore he must have some money behind him

Shallow focus is used, this makes the lights very blurry behind him, and this represents to the audience that he might have a busy life and a confused head

A wide shot is used to represent he is at an arcade, the contrast with the setting and the genre of the song may represent the different types of artists in this band

The artist is represented as being closed as his head is to the audience, we can’t see his face clearly

The artist is represented as being apprehensive, this is because he is staring out the glass window looking into the light, and this could be seen as him asking for help from a higher power

We don’t get to see the artist’s face at any point without his glasses; this could represent him as trying to hide something

Shallow focus is used this represents a link to the audience between the artist and his glasses and the blurry background

The artist isn’t looking into the camera this shows he isn’t being direct to the audience

His costume is all black this may connote fear or danger

The artist has glasses and a hood on during the whole performance, this represents his character as being secretive and mysterious