Young Children and Digital Literacy.

Parental Challenges from a Mediation and Dissemination Perspective

Bieke ZamanHadewijch VanwijnsbergheJan Van Coillie Mariet Raedts

Part 1Parental mediation of young children’s media use

A quantitative and qualitative investigation

1.1. Quantitative Survey 2015• 696 Flemish parents of children aged 3 to 5 • Questionnaires on paper and digitally • Distributed in schools and via social media • 3 academic researchers (Jan Van Coillie, Mariet Raedts,

Hadewijch Vanwynsberghe) and 17 students were engaged

Main research questions• How does young children’s use of media look like? • How do parents approach their children’s use of digital

media? • Which impact do digital media have on reading and

reading aloud within the family.

Children’s usage of digital devices

First contact with digital media

Parental supervision

Parental limiting and monitoring of children’s media use

Attitude of parents

Attitude of parents

Reading (aloud) on paper or on digital device

Preference for paper books

Preference for books according to age

Preference for paper books 3 y 4 y 5 y 6 y All Chi² Siga

Yes 91% 63% 79% 71% 74% 8,847 *

a * p <.05 ** p < .01 *** p < .001

1.2 Qualitative mixed-method study• 24 parents, 36 children aged 3 to 9

• More details see: Zaman, B., Nouwen, M., Vanattenhoven, J., Deferrerre, E., & Van Looy, J. (2016). A Qualitative Inquiry into the Contextualized Parental Mediation Practices of Young Children’s Digital Media Use at Home. Journal of Broadcasting & Electronic Media, 60(1), 1-22.

Contextual demands Parental Mediation Strategies

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3 4

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5

Part 2Parental concerns

Dissemination of best practices

Mediachillax Parent

Media-grow-with-child Parent

Go Pro Parent

Selfie Parent

Scan & Zoom Parent

More than 20 partners

Online platform (+ offline initiatives)

Positive message!•Support•Communication•Positive experiences•Making rules

www.medianest.be/

Thank you!

Presenters:Bieke Zaman @biekezamanJan Van Coillie