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Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover: - Optimizing your personal profile for public viewing while keeping your privacy at the same time - Harvesting the hidden gems of information Facebook provides that you may not know about - Getting “face-to-face” with clients via Facebook - Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model - Avoiding the pitfalls of bad etiquette on Facebook personal pages
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Your Facebook Business Pageis Worthless
Maura NeillABR, CRS, CDPE, REALTOR®
“Always have something to sell,but don’t always be selling.”
~ Chris Brogan
Who Sees YourFacebook Business Page?
Optimize Your Facebook Profilefor Public Viewing
Potential Clients WillFind You On Facebook
• Give them something to see• Let them get to know the “public” you• Create trust, authenticity, and credibility• Keep it to the 80/20 rule – put some
personal info out there (but still, only things you feel comfortable sharing publicly)
What Does Your Profile PhotoSay About You?
• Does it look like you? (in other words, is it current?)
• Is it professional? Or at the least, not UNprofessional?
• Is it friendly? accessible? relatable?• Does it appeal to your target audience?• Is it a photo that you’re okay with
having seen publicly?
How Personal is Your Profile?
• Not everything you post needs to be private; what can potential clients learn from your public Facebook posts?
Image courtesy of jannoon028 at FreeDigitalPhotos.net
You Can Go PublicWithout Giving Up Your Privacy
Use the options Facebook gives you to create a Public Profile within your personal profile
You Can Go PublicWithout Giving Up Your Privacy
• You can also go back and edit past posts to optimize your profile – try going back 1 month or so.
Julie Beall Put This On Facebook
1,000 pairs of shoes donated…and delivered
Harvesting Facebookfor Hidden Gems
Information at Your Fingertips
Birthdays, Anniversaries…And So Much More
Letting FacebookDo the Work For You
Make a Facebook list that includes all of your past & current clients; then peruse for:• Find birthdays and anniversaries• Learn hobbies, interests, books, movies,
music• Use what you see on Facebook + what
you already know about them• Share articles, books, points of interest• Result: excuses/reasons to get in touch
From Raziel Ungar ~ Burlingame, CA
Harvesting Facebook forClient Information
Facebook gathers useful info for you!
Timeline-style page (above); old page style (right)
Facebook Graph Search
Waitlist for Graph Search:http://facebook.com/about/graphsearch
Prospect Searches
New Prospects? Check ‘Em Out!
• Search by name and/or email address• View as much of your prospect’s profile
as they have made public• Send a message via Facebook
When a New Prospect Comes In
• Search for and view profile• Learn what you can about • Send a message via Facebook
introducing yourself– If you usually email a prospect (i.e., an
Internet lead), why not also send a brief message on Facebook?
• Encourage them to view your profile (not necessarily friend you) – they’ll see your public posts!
Finding Your Facebook Niche
Facebook GroupsFind Your Facebook Niche
Group Success Story
Bobbi Howe’s Saturday Morning Runners
Where Do You Fit In On Facebook?
• If you enjoy it, you’ll stick with it.• Is there a void to be filled?• Create a group around:– a hobby– an interest– a cause– a charity
Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net
Getting Face-to-Facewith Facebook
Video: Face-to-Face Redefined
• How are you already using video?
Image courtesy of Ambro at FreeDigitalPhotos.net
• Where can you use video on Facebook?• How can you make it personal?
Video Tip
People love videos on Facebook – here’s a quick tip:• Embed your videos into blog posts on
your website• Post the link to that post (with a teaser,
a line or two to make people want to click through) to your profile or business page
• Send your friends/readers/fans to the link on your blog/website instead of to YouTube
Avoiding the Facebook Faux Pas
Your Facebook Profile is Not Meant To Be For Business
But don’t take my word for it…ask Zuck:“You will not post unauthorized commerical communication (such as spam) on Facebook… You will not use your personal timeline for your own commercial gain.”
Facebook Terms of Use: www.facebook.com/policies Facebook Pages Terms: www.facebook.com/pages_guidelines.php
How To Talk Business On Your Facebook Profile
Think 80/20Social is the name of the game
When in doubt, leave business outOkay:• Links to your blog posts• Check-ins at your office
or at a closing• Congratulating a client –
if they’re okay with it
Not Okay• Posting your listings &
open houses• “Are you thinking of
buying a home…” posts• Anything that even
slightly resembles spam
Link Tips
• Give a teaser, a quote from the post/article – something to encourage the reader to click
• Don’t just post the link & expect it to get traffic/traction
Social Objects
What do people think of when they think of you?
Q & A
Find This Presentation Online
www.mauraneill.com/recharge2013
Photo credit: “Computer mouse, mousepad, hand” by Si1veryon Flickr.com
Connect: about.me/MauraNeill
