You’re Not Licensing Streaming Video?

deg farrellyArizona State University

Why Not?

This presentation is available online:

www.west.asu.edu/icdeg/Charleston2010.htm

Images in this presentation are used withinFair Use provisions of US Copyright Law

Scope of this presentation

Not a discussion of processes for: Converting existing analog collections to

digital Repositories/institutional archives In-house approaches to course reserve

videos

“trends noticeable today … are asremarkable as the shift from the scrollto the codex over 2,000 years ago.”

Peter Kauffman & Jen MohanVideo Use and Higher

Education

Paradigm Shift

Paradigm Shift, Part 2

Paradigm Shift, Part 3

Parallel Shifts

Parallel Shifts

Print Publishing and

Delivery

Parallel Shifts

Parallel Shifts

Modesof

Instruction

Parallel Shifts

Faculty Use of Video

Joint study by:

Copyright Clearance Center

New York UniversityIntelligent Television

Some key findings

Some key findings

45% of faculty anticipate using more video

Some key findings

45% of faculty anticipate using more video

43% cannot find quality/appropriate material

Some key findings

45% of faculty anticipate using more video

43% cannot find quality/appropriate material

45% find their video content fromcommercial sites

Some key findings

45% of faculty anticipate using more video

43% cannot find quality/appropriate material

45% find their video content fromcommercial sites

@ half that number (23%) find content in the Library

Faculty are bypassing

the library to findcontent they need,

in the format they

need

Licensed Video

Licensed Video

Comparable to E-journals

Confusion and steep learning curve in libraries

Concern for maintaining revenue stream

Inflated view of value and/or anticipated use

Fear that content will “escape”

Lack of consistent pricing models

Absence of consistent delivery models

Uncertainty of perpetual access

Acquisition governed by contract law

Multiple Approaches

Publicly available titles Annenberg / Learner.org Public domain content

Individual titles Ambrose Video Films Media Group (FMG) Films On Demand

Media rich databases / Curated collections Alexander Street Press Vanderbilt Television News Archive

Clip collections Intelecom Online Resources Network

Licensing Models

Four dominant models have emerged: Subscription Term license Perpetual rights Pay per View

Subscription License

Offered by a limited number of vendors Alexander Street Press Films Media Group

Generally provides access to entire content

Serials / Continuations

Non-renewal results in loss of content

Term License

Individual title selection Terms vary widely:

One time, one week, one month, one semesterusually to meet reserve use

1 – 5 years

Most commonly offered option by most mediadistributors

Treats video acquisition as continuations

In-Perpetuity License

Often identified by media buyers as the preferredlicense agreement

Distributors have been resistant to perpetuity butenvironment is shifting rapidly

Distributor concerns Limitations of distributor (distribution license) Right clearances Format conversion issues

Pay Per View

Already common in commercial application: Amazon, iTunes, cable/satellite TV (“on demand”)

Few educational distributors offer

Expectation that end-users will be willing to pay small fee to view

Off-loads financial commitment

Potentially prohibitively expensive

Pricing Models

No common pricing structure

Early model mirrored early ebook pricing 1.5 – 3 X hard copy price

New models emerging FTE based Institution type based Consortial pricing Subscription Patron-driven

Most vendors offer flexible approaches

“It is clear that librarian involvementin scenario planning and the practical dimensions of licensing will be essential for any innovation to take place.”Peter Kauffman & Jen Mohan

Video Use and Higher Education

Critical considerations

and decisions will necessitate libraries

taking the lead in forming partnerships

Critical Considerations and Decisions

File source Vendor provided vs locally generated

File format .mpg vs Windows media vs QuickTime vs Flash

vs ?

Digital Rights Management (DRM) issues

Hosting Vendor vs in-house vs outsourced

Access and Discovery Portals MARC Records

“One-stop” shopping is not an option

Jobbers cannot provide licensing rights (in most cases)

No equivalent of EBSCO’s EJS services to link hard copy to streaming/digital copy

No equivalent of Copyright Clearance Center for managing reserve or other short-term use

Swirling Issues

“Swirling” by Exper Giovanni Rubaltelli, 2007.

The move to streaming video

is a Pendulum Swing

Implications for Libraries

Positives: Single copy can serve multiple

users/locations

Elimination of loss from theft, wear & tear

Savings in staff time for processing, circ, stacks maintenance

Space savings

Collections that address user expectations and use patterns

Implications for Libraries, continued

Negatives: Media becomes “continuations” with

ongoing financial obligations – comparable to serial commitments

Increased initial cost in titles

Increased staff time for license negotiation

Minimal use statistics from providers

Diminished capability of ILL to fulfill demand

Commercial Services

SCCTV/Iris Education - iriseducation.org

LearningCore - learningcore.net

TelVue - telvue.com

Safari Montage - safarimontage.com

Swank Digital Campus - swankdigitalcampus.com

Open Source Options

Omeka - omeka.org

Kaltura - corp.kaltura.com

Useful Resources

Handman, G. (2010). License to look: Evolving models for library video acquisition and access. Library Trends, 58(3), 324-334.

White paper version: berkeley.edu/MRC/vod08b.pdf

Kaufman, P.B., & Mohan, J. (2009). Video use andHigher education: options for the future.

Intelligent Television.

Retrieved from: http://library.nyu.edu/about/Video_Use_in_Higher_Education.pdf

More Useful Resources

OLAC Cataloging Policy Committee & Streaming

Media Best Practices Task Force (2009). Best practices for cataloging streaming media.

Retrieved from: http://www.olacinc.org/drupal/capc_files/streamingmedia.pdf

Selected Media Vendors

www.west.asu.edu/icdeg/Selected_Vendors.pdf

Digital Rights by Vendor

www.west.asu.edu/icdeg/Digital_Rights_Vendors.pdf

Communities of Practice

American Library Association Video Round Tablewww.ala.org/vrt

VideoLib Discussion Listcalmail.berkeley.edu/manage/list/listinfo/ videolib@lists.berkeley.edu

National Media Marketnmm.net

Consortium of College and University Media Centers (CCUMC)ccumc.org

Contact Information

deg farrelly

Arizona State University

4701 West Thunderbird Road

Phoenix, Arizona 85029

Phone: 602.543.8522

Email: deg.farrelly@asu.edu

This presentation is available online:

www.west.asu.edu/icdeg/Charleston2010.htm

Streaming Video Libguide:

http://libguides.asu.edu/streamingVideo