YOUTUBE: GETTING IT RIGHT

OR WRONG

NEW L'ORÉAL PARIS ELVIVE (OIL HAIRCARE ADVERT)

- BAD AD• https://www.youtube.com/watch?v=1yv

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• Dull, generic and not memorable

• Didn’t differentiate from the tv ad and didn’t utilise the different media platforms

• Top down ad. Copy and pasted

• No interaction - no reason for it to go viral

STAND UP TO CANCER• https://www.youtube.com/watch?v=lQ1PlHS6R

2s

• Hard hitting. Emotional trigger - personal experiences (the way it’s shot)

• Had a skip option.

• Bottom up approach.

• Utilizing social media - vloggers

• Celebrity campaign

• has helped raise over £23.8m

• Not many views - placed before other videos