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http://jakelarsen.me/youtube-the-wild-west/ Why YouTube is the Wild West Go Viral on YouTube Learn From Case Study's of ZAGG How To Optimize Your Videos Created By: Jake Larsen YouTube Marketing Ambassador http://JakeLarsen.me SMX 2013 San Jose
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Wild West & the
@JakeLarsen7
Who Am I? • Writer • Designer • Director • Producer • Editor • Marketer
Who Am I? What I’ve Done
Created ZAGGtvYouTube Channel
iPhone 4SScratch Test
iPhone 4Scratch Test
iPad 2Destroyed
Fake iPhone 5Unboxing
iPad 3Scratch Test
iPhone 5EXTREME
100,000
200,000VIEWS
ZAGGtv Time Line
ZAGGtv YouTube Channel
JULY2009
OCTOBER2010
MARCH2011
SEPTEMBER2011
MARCH2012
SEPTEMBER2012
Views: 25,571,944
Minutes: 13,211,626
Subscriptions: 7,091
Conversions: 10,751
Value: $1,452,424.57
July 2009 - Nov 2012Lifetime Stats
First 30 Days: AD COST: $170,000
IMPRESSIONS: 47.8 MILLION
CLICKS: 389,000
COST / VISIT: $0.24 (Avg: $2)
UNITS SOLD: 346,148
REVENUE: $3.2 MILLION
ROI: +1,797%
EXTREME CampaignFirst 30 Days:
Product PageAve.Value Conv. Rate
Vide
o
Vide
o
No V
ideo
No V
ideo
3%
2%
1%
4%
$25
$50
$75
$100
YouTube Marketing AmBADASSador
Why?
New Land
What Made the West Wild? Freedom
Gold
What Makes Wild?
• High Demand • Low Supply • New Land • Freedom • New Opportunity
What Makes Wild?
What Makes Wild?
53x
Video likely to appear on first page of Google.
What Does It Mean?
Then
Now
Then
Now
Traffic Sources
But Videos Are Expensive... ... We Can’t Afford It.
But Videos Are Expensive... ... We Can’t Afford It.
Popular Videos
iPhone 5 Unboxing
iPhone 5 Unboxing
iPhone 5 Unboxing
Cost: Nothing
iPhone 5 Unboxing Video Launched
iPhone 4S Released iPad 3
Released
InvisibleSHIELD EXTREME Launched with iPhone 5
HzO Video (Waterblocking)
tv: Spikes
Popular Keyword Trends.
Increase Sales
* Product Pages with Video Get 3X more Sales
Site Analytics
to Getting Views 7 Secrets
1. Keywords
2. Provide Value The 3 i's
1. Informative 2. Instructional 3. Intertaining(Entertaining)
3. Timing
3.5 Trends
4. Be Interesting
5. Call to Action
6. Optimize Catchy, Interesting, Relevant
Link First
The More the Merrier
7. Thumbnail
Velcro Theory
Potential Customers
Videos
Grow a Pear
