View
621
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Business Link Yorkshire engaged Dubit to carry out research into the attitudes and perceptions of 14-25 year olds across Yorkshire & Humber with a view to helping target key groupings and strengthen service delivery. The survey captures the enterprising potential of the region's young people. Key findings from the research are: 1. Young people who have had enterprise education have a higher enterprise potential. 2. Enterprise potential of young people still to be fully realised - 6 out of 10 have business ideas they'd like to explore but only 3 out of 10 have ever looked for information or support. 3. We can identify young people's enterprise potential on a scale (EPS 1 - EPS 4) and provide appropriate support depending on their personality traits, attitudes to risk, skillsets and confidence. 4. Young people see setting up a business as being far riskier, more complicated and involving higher amounts of investment than being self-employed. 5. Young people see the top 3 barriers to starting up a business as: 1. hard to find money (74%), 2. don't know how to start (68%) 3. too risky/prefer safe job (51%) 6. What young people would like is: online resources aimed at young people; entrepreneur mentors and social networking.
Citation preview
our companyintegrated youth research & communications
1
youth connectivity
2
LEEDSLONDON
40
2
insight, strategy, creative, media
youth connectivityinsight, strategy, creative, media
3
2000
youth connectivityinsight, strategy, creative, media
3
2000
youth connectivityinsight, strategy, creative, media
4
2000
youth connectivityinsight, strategy, creative, media
4
2000
youth connectivity
5
RESEARCH INTERACTIVE
MARKETING
insight, strategy, creative, media
researchfull service agency in tune with technology
6
researchfull service agency in tune with technology
6
QN
QL
400,000
Unique Resource
Informer Youth Panel of 37,000
Schools Panel of over 400,000
Virtual Focus Groups
Family Panels, Student Panels
7
37,000
Business LinkCapturing the Enterprise Potential of Young Peopleacross the Yorkshire & Humber region
8
Overview
9
Youth Enterprise Landscape
Enterprise Potential Scoring
Business Aspiration Scale
Business Engagement Scale
Influences on Enterprise
Business Information Needs
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
Part One
10
Youth Enterprise Landscape
1261 respondents
Enterprise Potential Scoring
Business Aspiration Scale
Business Engagement Scale
Influences on Enterprise
Business Information Needs
Frequency Mean Average 212
Enterprise Potential Score
Frequency Mean Average 212
Enterprise Potential Score
11
Enterprise Potential
Frequency Mean Average 212
Enterprise Potential Score
11
Enterprise Potential
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Frequency Mean Average 212
Enterprise Potential Score
11
Enterprise Potential
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Males score 10% higher than females
Frequency Mean Average 212
Enterprise Potential Score
11
Enterprise Potential
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Males score 10% higher than females
BMEs score higher overall
Frequency Mean Average 212
Enterprise Potential Score
11
Enterprise Potential
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Males score 10% higher than females
BMEs score higher overall
North & West York most enterprising
Frequency Mean Average 212
Enterprise Potential Score
11
Enterprise Potential
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Males score 10% higher than females
BMEs score higher overall
North & West York most enterprising
NEETs & Uni Students score lowest
12
Business Aspiration Scale
12
Business Aspiration Scale
7 /10 believe that anyone can set up in business
8 /10 believe that anyone can be self-employed
12
Business Aspiration Scale
7 /10 believe that anyone can set up in business
8 /10 believe that anyone can be self-employed
Positive thinking to capitalise on:
Nearly 60% feel that self-employment is a possibility in their 20s or before
Nearly 40% of feel that setting up in business is a possibility in 20s or before
12
Business Aspiration Scale
7 /10 believe that anyone can set up in business
8 /10 believe that anyone can be self-employed
Positive thinking to capitalise on:
Nearly 60% feel that self-employment is a possibility in their 20s or before
Nearly 40% of feel that setting up in business is a possibility in 20s or before
Employed young people and school pupils have much higher business aspirations than those at University or College (p12)
13
Business Engagement Scale
I run my own business / self-employed and pay VAT
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
I have some ideas but have not followed them up
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
13
Business Engagement Scale
0 7.5 15 22.5 30
0.7
1.5
4.1
12.1
23.5
17.9
28.8
11.3
I run my own business / self-employed and pay VAT
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
I have some ideas but have not followed them up
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
14
Business Engagement Scale
0 7.5 15 22.5 30
0.7
1.5
4.1
12.1
23.5
17.9
28.8
11.3
14
6 out of 10 respondents have business ideas they wish to explore
3 out of 10 have ever looked for support or information on how to progress ideas
63% of those with business ideas have never looked for further information on taking their idea further
Only 1 in 10 specifically exclude setting up in business or self employment
Business Engagement Scale
0 7.5 15 22.5 30
0.7
1.5
4.1
12.1
23.5
17.9
28.8
11.3
14
6 out of 10 respondents have business ideas they wish to explore
3 out of 10 have ever looked for support or information on how to progress ideas
63% of those with business ideas have never looked for further information on taking their idea further
Only 1 in 10 specifically exclude setting up in business or self employment
Business Engagement Scale
0 7.5 15 22.5 30
0.7
1.5
4.1
12.1
23.5
17.9
28.8
11.3
OpportunityHuge potential for enterprise within young people’s minds which is lying dormant: can we harness this?
How do we reduce barriers to young people taking an idea “just one step further”?
Negative Factors74% stated that it is hard to find money to back their ideas
7 out of 10 do not know where to get started
Over half think it is too risky and prefer to settle for a job
15
Influences on Enterprise
Positive Factors
Negative Factors74% stated that it is hard to find money to back their ideas
7 out of 10 do not know where to get started
Over half think it is too risky and prefer to settle for a job
15
Influences on Enterprise
Personality traits that that make it more likely to set up in business, or do it successfully: risk profile; determination; ambition; goal-setting etc
Proximity to people in business (Friends or relatives)
Future planning: vision of the future
Access to capital / finance
Other circumstantial conditions : being made redundant, pressure of a more dynamic partner
Positive Factors
Negative Factors74% stated that it is hard to find money to back their ideas
7 out of 10 do not know where to get started
Over half think it is too risky and prefer to settle for a job
15
Influences on Enterprise
Negative Factors74% stated that it is hard to find money to back their ideas
7 out of 10 do not know where to get started
Over half think it is too risky and prefer to settle for a job
16
Influences on Enterprise
Negative Factors74% stated that it is hard to find money to back their ideas
7 out of 10 do not know where to get started
Over half think it is too risky and prefer to settle for a job
16
Influences on Enterprise
0% 20% 40% 60% 80%74%
68%
51%
45%
40%
29%
22%
21%
16%
Hard to find money
Don’t know how to start
Too risky / prefer safe job
Don’t know where to get information
My ideas are not good enough
Information I get is poor
Not something for people like me
Can’t find a partner to help
People close to me have put me off
1 Enterprise Education
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
17
Influences on Enterprise 1
1 Enterprise Education
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
17
Influences on Enterprise
0
25
50
75
100
With EE No EE
I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT
1
1 Enterprise Education
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
17
Influences on Enterprise
I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT
1
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
18
Influences on Enterprise
I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT
1 Enterprise Education
1
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
18
Influences on Enterprise
0%
25%
50%
75%
100%
With EE No EE
I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT
1 Enterprise Education Colleges Only
1
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
18
Influences on Enterprise
1 Enterprise Education
1
1 Enterprise Education
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
19
Influences on Enterprise
Business Aspiration scale (EE/No EE)
1 = highly unlikely:
10 = highly likely
EP Score
1
1 Enterprise Education
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
19
Influences on Enterprise
Business Aspiration scale (EE/No EE)
1 = highly unlikely:
10 = highly likely
EP ScoreOpportunityIntegrate BusinessLink offer and branding with Enterprise Education resources to signpost available support
Explore which EE programmes impact EP most through applying the EP scale within schools and assessing differential results
1
1 Enterprise Education
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
20
Influences on Enterprise
0%
25%
50%
75%
100%
With EE No EE
OpportunityIntegrate BusinessLink offer and branding with Enterprise Education resources to signpost available support
Explore which EE programmes impact EP most through applying the EP scale within schools and assessing differential results
1
1 Enterprise Education
Young people exposed to Enterprise Education exhibit higher levels of aspiration
67% of those who have received EE are thinking about business ideas or have taken them further, compared with only 57% of those who have not received EE
18% of those who received EE are talking to people about their ideas, compared with only 10% of those without EE
20
Influences on Enterprise
0%
25%
50%
75%
100%
With EE No EE
I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT
OpportunityIntegrate BusinessLink offer and branding with Enterprise Education resources to signpost available support
Explore which EE programmes impact EP most through applying the EP scale within schools and assessing differential results
1
21
Who would you go to for Business Advice?
2 Business Information Needs
Influences on Enterprise 2
21
0
15
30
45
60
% of top 3 answers
Someone I know in business Careers AdviserFamily / Friend Business WebsitesBusiness Support Service Teacher / TutorEnterprise Education Rep
Who would you go to for Business Advice?
2 Business Information Needs
Influences on Enterprise 2
21
Careers advisers feature second in the list as the person 50% of young people would go to for advice about setting up in business.
Over half would visit someone they knew that was already in business, or with a family/friend.
0
15
30
45
60
% of top 3 answers
Someone I know in business Careers AdviserFamily / Friend Business WebsitesBusiness Support Service Teacher / TutorEnterprise Education Rep
Who would you go to for Business Advice?
2 Business Information Needs
Influences on Enterprise 2
21
Careers advisers feature second in the list as the person 50% of young people would go to for advice about setting up in business.
Over half would visit someone they knew that was already in business, or with a family/friend.
It was felt that existing resources catered for those “already engaged” - reflected in the low usage of business support websites.
0
15
30
45
60
% of top 3 answers
Someone I know in business Careers AdviserFamily / Friend Business WebsitesBusiness Support Service Teacher / TutorEnterprise Education Rep
Who would you go to for Business Advice?
2 Business Information Needs
Influences on Enterprise 2
22
Social networking for young business people?
23
There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business
Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice
Online Resource2 Business Information Needs
2Influences on Enterprise
23
Access to a mentor network appealed more to young people - but where do they go for this?
School pupils felt that information on startups was more important than access to finance
There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business
Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice
Online Resource2 Business Information Needs
2Influences on Enterprise
23
Access to a mentor network appealed more to young people - but where do they go for this?
School pupils felt that information on startups was more important than access to finance
Case studies seen as less important overall
There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business
Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice
Online Resource2 Business Information Needs
2Influences on Enterprise
23
Access to a mentor network appealed more to young people - but where do they go for this?
School pupils felt that information on startups was more important than access to finance
Case studies seen as less important overall
There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business
Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice
Online Resource2 Business Information Needs
2Influences on Enterprise
23
Access to a mentor network appealed more to young people - but where do they go for this?
School pupils felt that information on startups was more important than access to finance
Case studies seen as less important overall
There is a need for a comprehensive but simple, jargon-busting, site on how to set up my own business
Young people and teachers suggested interactive applications and networks for young enterprising people to share experiences, be introduced to mentors, learn from advice
Online ResourceOpportunityCreate & signpost a youth-friendly destination site for enterprising youth: jargon-free & interactive
Create resources and introduce training for Careers Advisers
2 Business Information Needs
2Influences on Enterprise
Part Two
24
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
Frequency Mean Average 212
Enterprise Potential Score
Part Two
24
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
Frequency Mean Average 212
Enterprise Potential Score
Part Two
24
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
Frequency Mean Average 212
Enterprise Potential Score
EPS1 EPS2 EPS3 EPS4
EPS Segmentation
25
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
EPS Segmentation
25
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
26
EPS Segmentation
26
0
25
50
75
100
EPS1 EPS2 EPS3 EPS4
I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT
EPS Segmentation
Enterprise Potential Segments
Business Engagement Scale
Higher EPS groups are much more of a target market for BusinessLink services: however 4 in 10 of the top group have never looked for Business Information
26
I would never want to set up in business or become self-employedI have never thought about business ideas or setting up in businessI have some very vague business ideasI have some ideas but have not followed them upI am thinking about setting up and have spoken to people about itI am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VATI run my own business / self-employed and pay VAT
EPS Segmentation
Enterprise Potential Segments
Business Engagement Scale
Higher EPS groups are much more of a target market for BusinessLink services: however 4 in 10 of the top group have never looked for Business Information
27
EPS Segmentation
27
EPS Segmentation
Enterprise Potential Segments
Business Aspiration Scale
0
25
50
75
100
EPS1 EPS2 EPS3 EPS4
1 2 3 4 56 7 8 9 10
27
EPS Segmentation
Enterprise Potential Segments
Business Aspiration Scale
EPS4 already thinking this is the route they wish to take
EPS3 also highly positive about enterprise
Key Business Link targets0
25
50
75
100
EPS1 EPS2 EPS3 EPS4
1 2 3 4 56 7 8 9 10
28
EPS Targeting 1
28
EPS Targeting
Enterprise Potential Segments
Influences on Enterprise
EPS3 & 4 have different barriers to entry than lower segments
Access to Finance a key concern for higher EP scoring individualsLower groups are more risk averse & worried that their ideas are not good enough
High EPS Groupings
Low EPS Groupings
1
28
EPS Targeting
Enterprise Potential Segments
Influences on Enterprise
EPS3 & 4 have different barriers to entry than lower segments
Access to Finance a key concern for higher EP scoring individualsLower groups are more risk averse & worried that their ideas are not good enough
Careers advisers key mentors to lower EPS groups: friends/family for high EPS
High EPS Groupings
Low EPS Groupings
1
28
EPS Targeting
Enterprise Potential Segments
Influences on Enterprise
EPS3 & 4 have different barriers to entry than lower segments
Access to Finance a key concern for higher EP scoring individualsLower groups are more risk averse & worried that their ideas are not good enough
Careers advisers key mentors to lower EPS groups: friends/family for high EPS
High EPS Groupings
Low EPS Groupings
OpportunityInvestigate characteristics of EPS4 (and EPS3): typologies, skills, media
Run the EP scale across the Region’s schools to target future high-flyers and streamline their access to resources
1
29
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
EPS Targeting 2
29
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
EPS Targeting 2
29
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
EPS Targeting 2
30
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Young people in employment register the highest EP scores
School and College students higher than University scores
NEETs register the lowest scores
EPS Targeting 2
31
Segmentation & Channel Strategies
Business Aspiration Scale
Does FE/HE take the edge off enterprise?
School and Employed groups most interested in the choice of enterprise in the future
University students have significantly lower high enterprise aspiration (even lower than NEET)
College students also seem to be on “career path” and do not consider enterprise as a serious option
1-4 5-7 8-10
EPS Targeting 2
31
Segmentation & Channel Strategies
Business Aspiration Scale
Does FE/HE take the edge off enterprise?
School and Employed groups most interested in the choice of enterprise in the future
University students have significantly lower high enterprise aspiration (even lower than NEET)
College students also seem to be on “career path” and do not consider enterprise as a serious option
0
25
50
75
100
Employed Uni NEET College School
1-4 5-7 8-10
EPS Targeting 2
31
Segmentation & Channel Strategies
Business Aspiration Scale
Does FE/HE take the edge off enterprise?
School and Employed groups most interested in the choice of enterprise in the future
University students have significantly lower high enterprise aspiration (even lower than NEET)
College students also seem to be on “career path” and do not consider enterprise as a serious option
1-4 5-7 8-10
EPS Targeting 2
32
Segmentation & Channel Strategies
Business Engagement Scale
Employed grouping has more ideas, more activity in the enterprise arena than any other grouping
Schools and colleges have relatively high (over 20%) proportions of people with ideas who are beginning to talk with others about enterprise
University grouping much less interested in self-employment as a route (15% scored 8-10)
Unexplored ideas found in every group I would never want to set up in business or become self-employed I have never thought about business ideas or setting up in businessI have some very vague business ideas I have some ideas but have not followed them upI am thinking about setting up and have spoken to people about it I am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VAT I run my own business / self-employed and pay VAT
EPS Targeting 2
32
Segmentation & Channel Strategies
Business Engagement Scale
Employed grouping has more ideas, more activity in the enterprise arena than any other grouping
Schools and colleges have relatively high (over 20%) proportions of people with ideas who are beginning to talk with others about enterprise
University grouping much less interested in self-employment as a route (15% scored 8-10)
Unexplored ideas found in every group
0
25
50
75
100
Employed Uni NEET College SchoolI would never want to set up in business or become self-employed I have never thought about business ideas or setting up in businessI have some very vague business ideas I have some ideas but have not followed them upI am thinking about setting up and have spoken to people about it I am in the process of setting up my own business / self-employedI run my own business / self-employed and do not pay VAT I run my own business / self-employed and pay VAT
EPS Targeting 2
Targeting
33
Summary
Key stage to harness entrepreneurial expectations is at School
Employed grouping has highest engagement with business, most ideas, highest potential to progress with help
University languishing in lack of aspiration, but with high potential, and more EPS4 characteristics
2
Targeting
33
Summary
Key stage to harness entrepreneurial expectations is at School
Employed grouping has highest engagement with business, most ideas, highest potential to progress with help
University languishing in lack of aspiration, but with high potential, and more EPS4 characteristics
OpportunityEngage more directly with school pupils in the early years and present enterprise as a “real” alternative to FE/HE routes
Focus on colleges as centres of Enterprise: signpost this as the pathway for entrepreneurs
2
OpportunitiesEngage tutors/teachers/careers advisers with key enterprise
messages: provide resources
Direct online resources to those in FE to encourage engagement and widen horizons: educate about business opportunities in each subject area
Provide more directive enterprise education for 6th forms and colleges
College / 6th Form Students (16-18s)
34
Enterprise PotentialJoint second highest score (212) and second largest slice of EPS4
Business Aspiration & EngagementSecond largest engagement factor: 2 in 5 have vague ideas; 1 in 5
are exploring ideas; and less than 1 in 10 exclude business as an
option. However, their aspirations are less than those in school or
employment, implying a loss of interest, and in spite of high
potential and many ideas.
Perceived BarriersRisk and “knowing how to get started” are less of an issue here,
but money resurfaces as a concern (perhaps linked to risk,
unconsciously)
Information NeedsBusiness websites and family and friends are the main sources of
information. Access to finance, business planning information and
a mentor network are most needed. 60% of those who have never
looked for information see Careers Advisers as a key sources
BusinessLinkHigh awareness (44%) but in spite of many ideas, little contact
(12%)
OpportunitiesReduce focus on Universities as centres for Entrepreneurship?
Abandon efforts in preference to other areas?
Understand more about Enterprise opportunities for University students: eg business modules within academic courses
Recruit EPS4 students for Business Clubs, incubator units, and networking opportunities
University Students (18-25s)
35
Enterprise PotentialBelow average levels of EP (210), nonetheless one of the highest
proportions of the highest potential group (EPS4)
Business Aspiration & EngagementVery low likelihood to have business ideas: 20% have had ideas
but never followed them up; 30% have never had any ideas; 10%
never want to involved in enterprise. 2nd lowest aspiration level.
Perceived BarriersMoney less of a barrier - but highest level of concern is around risk.
Career and academic requirements may interfere with other
aspirations.
Information NeedsBusiness websites are as important as careers advisers, and
networks of mentors are more highly desired, as well as business
planning. For those in EPS4 groupings, access to finance is a
particular motivator.
BusinessLinkHighest awareness but almost as low a usage as NEETs: 5%.
53% have never heard of BusinessLink
OVERALLCreate Enterprise Education Scale: target resources
effectively at correct stages: also at higher EPS scores
Improve online resources for young people: create interactive modules & (mentor) support networks: “MySpace for MyBusiness”
Careers Advisers are key signposts for students: may require more resources, training, signposts for students
Colleges as key centres to provide a pathway for entrepreneurs: signpost & resaource
36
Summary Recommendations
What if we put them into action?
37
Higher Enterprise Potential
More Entrepreneurs
More targeted programmes to educate young people
Better resources to inspire and support their ideas
Direct help from those close to them
Signposted practical college courses
Frequency Mean Average 212
Enterprise Potential Score
What if we put them into action?
37
Higher Enterprise Potential
More Entrepreneurs
More targeted programmes to educate young people
Better resources to inspire and support their ideas
Direct help from those close to them
Signposted practical college courses
Frequency Mean Average 212
Enterprise Potential Score
What if we put them into action?
37
Higher Enterprise Potential
More Entrepreneurs
More targeted programmes to educate young people
Better resources to inspire and support their ideas
Direct help from those close to them
Signposted practical college courses
Frequency Mean Average 212
Enterprise Potential Score
Evaluation
Enterprise Network
Ongoing Database for Communications
Online Interface and Presentation
Easy Access for YPEF, Partners, Schools
Updated whenever, wherever (not by whoever!)
Potential for staffroom, groups, networks
38
39
YPEF Research
200 schools across Yorkshire & the Humber
200 Enterprise Champions interviewed
Enterprise Education tracking
Regional comparisons
Database of Enterprise Coordinators
40
In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?
41
Enterprise Education Delivery
External In-House
In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?
41
Enterprise Education Delivery
30%
70%
External In-House
In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?
42
Enterprise Education Impact
1 = No impact2345 = High impact
Motivation of students
Motivation of staff
Attainment levels
Behaviour in school / college
Attendance levels
Preparation for life
In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?
42
Enterprise Education Impact
0
12.5
25
37.5
50
5
2
7
16
3
19
1617
18
2
20
41 42
35 36
12
44
25
3128
20
45
32
108
1311
40
1 = No impact2345 = High impact
Motivation of students
Motivation of staff
Attainment levels
Behaviour in school / college
Attendance levels
Preparation for life
In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?
43
Enterprise Education Impact
1 = No contribution at all2345 = Great contribution
Increasing business and economic understanding
Increasing employability / enterprise skills
Raising aspirations of pupils / students
Encouraging young people to consider setting up business
Influencing career choices
In your opinion, what percentage of your school’s Enterprise Education is developed and delivered in-house and what percentage is developed and delivered using external delivery organisations / partners?
43
Enterprise Education Impact
0
12.5
25
37.5
50
1 = No contribution at all2345 = Great contribution
Increasing business and economic understanding
Increasing employability / enterprise skills
Raising aspirations of pupils / students
Encouraging young people to consider setting up business
Influencing career choices
College Hub
Self-evaluation Survey for Colleges
80 Qs max, 8 sections
5-10 people from each college can participate
Points system to compare across college network
Sharing of Best Practice online
44
45
46
47
48
great potentialintegrated youth research & communications
49