ZEBRA INC.

Mohd Fauzi Malmod (2010264776)Nor Haziq Nazreen Bin Hamli (2010923317)Isma’il Abd Rahim (2010804478)Mohd Faris Farhan Bin Fauzi (2009505005)Mohd Zainul Arif Bin Mohammad Subadri (2010819744)

EXECUTIVE SUMMARY

Brief description of the business and product concepts Zebra Inc. is a company specialized in the footwear product provide the running shoes with the latest technology focused on the user’s comfortability while using our

product.

Target market and projection individual who actively involved in the sport People live in urban area active in sport is higher compare

to the rural area.The competitive advantages latest technology based on the current trend Consist net system, gel system and microchip Priority on customer’s comfort

The profitability Already achieve our target market Has been cover all the expenses and achieve our target, our

planning is wants to expand our company.

The management teamOur company consists of five top positions:

1) General Managers2) Financial Manager3) Marketing Manager4) Operations Manager5) Administrative Manager

PRODUCT DESCRIPTION

Product name ‘Zebra Z’ Newest technology Make users comfortable The price is reasonable Gel technology Microchip technology Net system

PRODUCT APPLICATION

Gel Technology•best

absorption to the user’s foot

•reduce injury

Microchip Technology• Can measure• heartbeat exercise, • the distance of their running, • the blood pressure• Calories

material• Based Columbia outdoor

shoes• water proof

net system •cooling

our foot

•prevents sweat during any activitiesZebra ‘Z’

UNIQUE FEATURES OF THE PRODUCT

Zebra Z Running Shoes Nike Running Shoes

Gel Technology -

Net Design System to control air circulation

Standard Net Design System

Microchip Technology -

Good Material Technology that is waterproof

Standard Material Used

Multiple Color Limited Color

PRESENT STATE OF DEVELOPMENT OF THE PRODUCT

MODIFICATIONThis stage indicates that the technologies are perfectly working with each

other.The Duration- 6 Months Costs-RM 5000

TEST- At this stage, various tests have been done in order to find any inferior on

the keys feature.

The duration-6 Months Costs- RM 5000

RESEARCH - At this stage, our company highlights 3 key features for our product which is the

microchip system, gel system and the net system.

The duration- 6 Months Costs- RM 3000

CONT….

PRODUCE- This stage indicates the production of the product.

This is the last stage where a prototype will be invented after a full flow of R&D process.

DEVELOPMENT- the product development will rise to the critical

point whereby the product will emerge completely.

ITEM DESCRIPTION DISPLAY

DESIGN

The design of the product will be come out with 2 design :

1) Full-net Design

2) Semi-net Design

COLOUR

The colour of the product will be associated with the company brand, Zebra Com. Which come out with 2 colour design:

1) Blue

2) Black

-

TECHNOLOGY

1) Gel Technology- This technology will ensure provide extra absorb in term of reducing pressure to the user joints.- This technology also will act as a cushion to the foot to provide comfortable to the user foot.2) Net-System Technology- This technology designed to allow the flow of the air to the inner side of the shoe.- The air will act as a air cooling system to the foot to reduce the heat temperature that produce uncomfortable to the user foot.3) Microchip Technology- This technology is design to calculate any crucial data regarding the user activity.- For example, this microchip design to calculate the user calorie burn based on the type of the activity.

TECHNOLOGY DESCRIPTION

By Muhammad Zainul Arif B Mohamed SuBadRi

(Operation Chief Manager)

INTRODUCTION

Microchi

p System

Netting System

Cushion Technology Gel

Technology

List of technologi

es

MICROCHIP SYSTEM

Capable of making 5 million calculations per second.

A magnetic sensor in the shoe’s heel measures its

compression on impact, taking 1,000 readings per

second.

Powered by a replaceable 3-volt battery.

It can record how far we run, diagnose or style and

perhaps provide advice.

NETTING SYSTEM

Considered as one of the efficient way in providing cooling

system for the running shoes technology.

Its design enable the air flow through the inner of the shoes to

reduce the temperature.

This will ensure the user feel comfortable while using this

product.

CUSHION TECHNOLOGY

Cushioned running shoes are designed with soft mid-soles and

a minimum of medial support.

This technology allows for a high level of motion, which is good

for those with rigid feet.

Cushioned shoes are best for runners because the impact strike

on a surface takes place on the outside of the foot.

GEL TECHNOLOGY

Purposely for reduce the injury during or after done jogging

activity

The elastic gel is highly flexible and is capable of taking that

extra pressure.

These are very flexible and give every runner the comfort that

would take him of her to that extra mile.

Can play crucial role in preventing injury to the user.

MARKET ANALYSIS AND STRATEGIES

Prepared by: NOR HAZIQ NAZREEN BIN HAMLI

MARKETING MANAGER

TARGET

MARKET

-ATHLE

TE-

SPORT PERSO

NS

MARKETING STRATERGY

At the beginning of product distribution:

Manufacturer Customers

After products get the good response from public :

Manufacturer Retailer Customers

COMPETITORS

Zebra Inc.

U. Kingdom

Al - IkhsanStadium Sport

Competitors Strengths Weaknesses

Stadium Sport - sell various types of sport

attire and apparel.

-customer has option to choose

brand of shoes and apparel.

-does not have a shoes can

fulfill all needed by the

customer

Al-Ikhsan- Sell various types of sport attire and apparel.- Established as one of the famous sport apparel dealer.

- The location of the store located in big city.

U.Kingdom -as one the toughest competitor

which well know in all over the

world

-only has several branch and the

price quiet expensive

PRICING STRATERGY

Based on CostCost = RM 150Marked Up = 30 % = 30 % x RM 150 = RM 45Price per Unit= RM 150 + RM 45= RM 195

COMPETITION PRICE

AsicsRM 280

ReebokRM 250

NikeRM 200

Adidas

RM 200

Zebra ZRM 195

MANAGEMENT TEAMTHE ORGANIZATION OF ZEBRA Z

Key Management Roles Name

General Manager Mohd Fauzi Malmod

Financial Manager Ismail Abd Rahim

Marketing Manager Nor Haziq Nazreen

Operations Manager Muhammad Zainul Arif

Administration Manager Mohd faris farhan

Below are list of the specialist or consultant that we will hire:

Engineer – selecting raw material for our product Art and Design Team – this team will conduct the design of our

product

KEY MANAGEMENT PERSONAL

Names & Positions Career Highlight

Mohd Fauzi Malmod(General Manager)

-Has diploma in chemical engineering,- further his study in business management - get involved with various companies in association with sport.- He also held position in the R&D section in the BATA company while doing his post-graduate in the business management.

Ismail Abd Rahim(Financial Manager)

- Following his degree in business studies, he started his professional career with Hyper Gear company as an accountant. - He joined the Zebra Inc. to take up the financial manager position through the selective process.

Nor Haziq Nazreen(Marketing Manager)

- After obtaining a degree in the sport management studies, he joined numerous companies to serve the marketing position role.- Later, he joined the Zebra Inc. to take the marketing manager position and lead the company in the marketing aspect.

Muhammad Zainul Arif(Operation Manager)

- After obtaining his degree in the sport management, he joined various companies to take numerous positions in the operation section.- He later held the chief position of the operating department in Lining Inc. that specialized in the running shoes product.- Later, he takes the position of the operation manager of the Zebra Inc.

Mohd Faris Farhan(Administration Manager)

- Following his degree in Human Resource (HR) studies, he was held many positions regarding the HR section in various companies.- He joined the Zebra Inc. after being offered the role of administration manager position.

MANAGEMENT COMPENSION & OWNERSHIP

Names & Positions

Monthly Salary Share of Ownership

Amount of Equity

Invested

Mohd Fauzi Malmod(General Manager)

RM 10000 25% Personal saving and earn from

relative

Ismail Abd Rahim(Financial Manager)

RM 8000 20% Bank loan and personal earning

Nor Haziq Nazreen(Marketing Manager)

RM 8000 20% Bank Loan

Muhammad Zainul Arif(Operation Manager)

RM 8000 20% Personal saving

Mohd Faris Farhan(Administration Manager)

RM 6000 15% Personal saving

Total of ownership

100%

DUTIES & RESPONSIBILITIES

NAME & POSITION DUTIES & RESPONSIBILITIES

Mohd Fauzi Malmod(general manager)

The chief of the company- Make the decision of the company operation- Take the chief position of the R&D section.

Ismail Abd Rahim(financial manager)

- Control the company financial- Record everything that related with the company cash flow either inside or outside- Formulating strategic and long-term business plan

Nur Haziq Nazreen(marketing manager)

- Promote the company product- Doing research on company possible target selling area- Make strategy in distribution and marketing of the product

Muhammad Zainul Arif(operation manager)

- Control of the company operation process- Selecting machine and hire labor- Selecting material and packaging

Mohd faris farhan)(administration manager)

- Control of the company HR management- Maintains administrative staff by recruiting, selecting, orienting, and training employees.- Maintaining a safe and secure work environment; developing personal growth opportunities

Supporting professional advisors and services

Below is the list of example that we will use in order to support the company:

*Lawyer – the lawyer will support the company in term of legal issue

  * Consultant – the involvement of the consultant will add depth to the management team as it can provide

advises to provide initial support for the company.

Name of Professional Advisors

Services Provided

Trademark2U Sdn Bhd(Law Consultant)

- Register Trademark, Industrial Design, Patent Agent & Consultant

Anova Research & Marketing Consultants

(M) Sdn Bhd

- Full service marketing research company with full service operations across key markets in Asia.- Trainer and consultant for marketing and branding, specializing on new age tactics & digital branding strategies.

Alfalah Consulting(Accounting consultant)

- Consulting, advisory and training in Islamic finance, financial planning, wealth management, investment, managing personal development and self-improvement.

FINANCIAL PLAN

START-UP COSTSTART-UP COST RM

Capital Expenditure: Administrative

Furniture and fittings 30 000

Office equipment 4 000

Office stationeries 2 400

Insurance and tax motor vehicles 500

Capital Expenditure: Operation

Machinery 200 000

Fixtures & Equipment 24 100

CON’T…

One-Time Start-up Expenditure

Installation of fixtures equipment 1,000

Signboard 7 000

Advertising for opening 1,000

Marketing Consultant ( banner, business card and pamphlets) 1 400

Other Pre-Operation Expenditure

Deposit 24 000

Business registration and licenses 300

Start-up costs 295 700

WORKING CAPITAL OR OPERATION COST

WORKING CAPITAL

(MONTHLY)RM Fixed Variable

Marketing

Advertising

Business card Pamphlets

600

300AdministrativeSalaries, EPF & SOCSO

44 938

Utilities 3 100

Rent 2 000

CON’T…

Operations RM Fixed Variable

Purchases of materials 50 000

Other expenditure 3 344

Contingencies (5%) 5 214

Total working capital(1 month)

104 280

Total working capital+ contingencies

109 494

START-UP CAPITAL AND FINANCINGESTIMATED START-UP CAPITAL 1 100 000

FINANCING

Equity: Share & Venture Capital 100 000

Loan 1 000,000

Annual Interest Rate 5%

Loan Duration (Years) 9 years

FINANCING Amount of Equity Inverted (RM)

Equity: Share & Venture Capital

1. Mohd Fauzi Malmod

2. Nor Haziq Nazreen Hamli

3. Isma’il Abd. Rahim

4. Muhammad Zainul Arif

5. Mohammad Faris Farhan

20 000

20 000

20 000

20 000

20 000

Total 100 000

CASH FLOW STATEMENT

2013 2014 2015CASH INFLOW

Capital (Cash)

Loan

Cash Sales

 

100 000

1 000,000

975 000

1 950 000 2 925 000

TOTAL CASH INFLOW

2 075 000 1 950 000 2 925 000

CASH FLOW PRO FORMA STATEMENT

CON’T…

CASH OUTFLOW

Administrative ExpenditureSalaryOffice EquipmentFurniture & FittingsEPF (12%)SOCSOStationeryInsuranceOther office equipment

  

480 00024 10030 00057 6001656240020004000

  

480 000  

57 6001656240020004000

  

480 000  

57 6001656240020004000

Marketing ExpenditureBannerSignboardBusiness Card Pamphlets

 50070006003001000

  

 600300

  

600300

Operations ExpenditureCash PurchaseCarriage inward & Duty

 50 0002000

20 0002000

10 0002000

Other ExpenditurePre-operationsDeposit (rent, utilities, etc.)• Building (rental)• Electricity• Water• TelephoneBusiness Registration & Licenses Insurance & Road Tax for Motor Vehicle

   

24 00018 0009600300

 500

24 00018 0009 600300

 500

24 000180009600300

 500

CON’T…

CON’T…

Fixed AssetsPurchase of fixed assets- othersMachinery Loan payment (principal) Interest on loan

  

200 000

111 111

5 555

   

111 111

5 555

   

111 111

5 555

TOTAL CASH OUTFLOW 1 032 222

 

739 622 739 622

CASH SURPLUS (DEFICIT) 1 042 778

1 210 378 2 185 378

BEGINNING CASH BALANCE 1 042 778 2 253 156

ENDING CASH BALANCE 1 042 778

2 253 156 4 438 534

INCOME STATEMENT

PRODUCTION COST PRO-FORMA STATEMENT

2013 2014 2015Raw Materials

Opening Stock Current Year PurchasesEnding StockRaw Materials Used

  

50 00010 00040 000

10 000

40 00010 00040 000

 

10 000

50 00010 00050 000

40 000 40 000 50 000

Labor (Salaries, EPF & SOCSO) 539 256 539 256 539 256

Factory Overhead Depreciation of Fixed assets (Operations) Total Factory Overhead

 

2 000

528 25

 

2 000

528 256

 

2 000

528 256

Production Cost 579 256 579 256 589 256

CON’T…

2013 2014 2015

Sales

Less: Cost of Sales

Opening Stock of

Finished Goods

Production Cost

Less: Ending Stock of

Finished Goods

975 000

0

579 256

(10 000)

1 950 000

10 000

579 256

(10 000)

2 925 000

5 000

589 256

(10 000)

405 744 1 370 744 2 340 744

CON’T…

Gross Profits 405 744 1 370 744 2 340 744

Less: Expenditure

Administrative Expenditure

Marketing Expenditure

Other Expenditure

Business Registration & Licenses

Insurance & Road Tax for Motor Vehicle

Other Pre-Operations Expenditure

Interest on Loan

601 756

9 400

62 000

300

500

50 200

5 555

547 656

900

62 000

300

500

20 200

5 555

547 656

900

62 000

300

500

10 200

5 555

Total Expenditure 731 711 731 633 1 711 633

Net Profit Before Tax (329 967) 639 111 629 111

Tax (10%) (32 996) (63 911) (62 911)

Net Profit After Tax (362 963) 575 200 1 648 722

CON’T…

BALANCE SHEET

2013 2014 2015

ASSETS

Fixed Assets (Book Value)

Land & Building

Equipment

Machinery

Furniture Sales

24 000

200 000

30 000

975 000

24 000

0

0

1 950 000

24 000

0

0

2 925 000

1 229 000 1 974 000 2 949 000

Current Assets

Inventory of Raw MaterialsInventory of Finished GoodsOffice equipmentStationeryInsuranceOther equipmentCash balance

50 000

024 1002 4002 0004 000

388 696

40 000

10 0000

2 4002 0004 000

50 000

5 0000

2 4002 0004 000

471 196 58 400 63 000

TOTAL ASSETS 1 700 196 2 032 400 3 012 000

CON’T…

Equity

Share Capital100 000 0 0

100 000 0 0

Liabilities

Loan payment

Electricity

Water

Telephone

Salaries

Tax (10%)

Loan Balance

116 666

18 0009 6009 600

480 00032 996

933 334

116 666

18 0009 6009 600

480 00063 911

816 668

116 666

18 0009 6009 600

480 00062 911

700 002

TOTAL EQUITY & LIABILITIES

1 700 196 1 504 845 1 396 779

CON’T…