Zermatt summit t shapes 20131205 v1

Zermatt Summit:Partnering for Skills

Dr. James C. (“Jim”) SpohrerIBM Innovation Champion & Director, IBM Global University Programs

Midway, UT, USA, Dec. 5, 2013

T-Shaped People:Next Generation Adaptive Innovators

for a Smarter Planet

Many disciplinesMany sectors

Many regions/cultures(understanding & communications)

Deep in one sector

Deep in one region/culture

Deep in one discipline

Cybersecurity Solutions:Next Generation Infrastructure

for a Smarter Planet

Cloud

Social

Internet of Things

Mobile

Partnering for Skills

Marisa Viveros,VP Cybersecurity

Innovation

Dianne Fodell,Program ExecSkills for 21st C

Nanci Knight,AcademicInitiatives(Western Region)

Key Question: Knowledge Half-Life• What percentage of a companies product and service

offerings to customers change every year?• What percentage of the courses that students get change

every year?

04/11/2023© IBM 2013 IBM University Programs

worldwide accelerating regional development (IBM UPward)

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Jim Spohrer, IBM• Dr. James (“Jim”) C. Spohrer is IBM Innovation Champion

and Director of IBM University Programs (IBM UP). Jim works to align IBM and universities globally for innovation amplification. Previously, Jim helped to found IBM’s first Service Research group, the global Service Science community, and was founding CTO of IBM’s Venture Capital Relations Group in Silicon Valley. During the 1990’s while at Apple Computer, he was awarded Apple’s Distinguished Engineer Scientist and Technology title for his work on next generation learning platforms. Jim has a PhD in Computer Science/Artificial Intelligence from Yale, and BS in Physics from MIT. His current research priorities include applying service science to study nested, networked holistic service systems, such as cities and universities. He has more than ninety publications and been awarded nine patents.



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IBM operates in 170 countries around the globe

Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade

2012 FinancialsRevenue - $ 104.5BNet Income - $ 17.6BEPS - $ 15.25 (10 yrs of

EPS d/digit growth)Net Cash - $18.2B

24% of IBMs revenue in Growth Market countries; growing at 7% ( @cc) in 2012

Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012

More than 40% of IBMs workforce does business away from an office

5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques

The Smartest Machine On Earth

100 Years of Business & Innovation in 2011

New Era in IBM’s Leadership

IBM Growth Initiatives

IBM has ~425,000 employees worldwide

Context: IBM 101



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What’s UP at IBM?

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Those in-the-know say, “IBM is helping to build a Smarter Planet…”

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Smarter Planet = Smarter Service Systems

INSTRUMENTED We now have the ability to

measure, sense and see the exact condition of practically everything.

INTERCONNECTED People, systems and objects

can communicate and interact with each other in

entirely new ways.

INTELLIGENT We can respond to changes

quickly and accurately, and get better results

by predicting and optimizing for future events.

WORKFORCE

PRODUCTS

SUPPLY CHAIN

COMMUNICATIONS

TRANSPORTATION BUILDINGS

IT NETWORKS

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Land-population-energy-carbon

Carlo Ratti:Senseable Cities

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IBM Platforms for Entrepreneurs

• Smarter Cities Intelligent Operations Center Platform• IBM Watson & Cognitive Computing Platform• IBM UP helping university startups to scale-up (growth)04/11/2023

© IBM 2013 IBM University Programs worldwide accelerating regional

development (IBM UPward)16

Welcome to the new age ofplatform technologies and

smarter service systems for every sector of business and society

nested, networks systems

National Science FoundationA feature of a service system is the participation and cooperation of the customer in the service and its delivery. A service system then requires an integration of knowledge and technologies from a range of disciplines, often including engineering, computer science, social science, behavioral science, and cognitive science, paired with market knowledge to increase its social benefit.

Nano-Bio-Info-Cogno

Holistic Service Systems (HSS)



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http://www.service-science.info/archives/1056

Nation

State/Province

City/Region

UniversityCollege

K-12

Cultural &ConferenceHotels

HospitalMedical

Research

Worker(professional)

Family(household)

For-profits:Business Entrepreneurship

Non-profitsSocial Entrepreneurship

U-BEEJob Creator/Sustainer

U-BEEs = University-Based Entrepreneurial Ecosystems

“The future is already here (at universities),it is just not evenlydistributed.”

“The best way topredict the futureis to (inspire the nextgeneration of studentsto) build it better.”

“Multilevel nested, networked holistic service systems (HSS) that provision whole service (WS) tothe people inside them. WS includes flows (transportation, water, food, energy, communications), development (buildings, retail ,finance, health, education), and governance (city, state, nation). ”

University Four Missions1. Learning2. Discovery3. Engagement4. Integration

Universities Matter #1



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Japan

ChinaGermany

France

United KingdomItaly

Russia SpainBrazilCanada

IndiaMexico AustraliaSouth Korea

NetherlandsTurkey

Sweden

y = 0,7489x + 0,3534R² = 0,719

0

1

2

3

4

5

6

7

8

9

0 1 2 3 4 5 6 7 8 9

% g

loba

l G

DP

% top 500 universities

Nation’s % WW GDP and % Top 500 Universities (2009 Data)




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…But it can be costly, American student loan debt is over $900M




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“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”

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What are the trends?

Digital ImmigrantBorn: 1988

Graduated College: 2012

Digital NativeBorn: 2012

Enters College: 2030

http://www.prlog.org/11878039-the-secrets-to-hiring-recent-college-graduates.jpg

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Technology: Cognitive Computing

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Education: Challenge-Based Sport

Why ISSIP? T-shapes for Teamwork

• Our world is becoming more interconnected and complex

• Yet most organizations operate is silos

• Most professional organizations do a great job of focusing on one discipline, function, or industry sector

ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech, biz, social, etc.)

BREADTH

DEPTH

T-Shape professionals can innovate across traditional boundaries

ISSIP Ambassadors

• More than 15 Ambassadors and growing…

• Link ISSIP to other professional associations, research centers, conferences, etc.

• Help ISSIP co-sponsor activities in other conferences

more... http://www.issip.org/learningcenter/valuenetwork

/

http://www.issip.org/learningcenter/valuenetwork/



Service Systems Fundamental Abstraction of Service Science:ISSIP portal to Disciplines (23), Professional Associations (39), Journals (20), Conferences (31), Workshops (7)

IBM SSME Centennial Icon of Progress

Discipline Association

Marketing AMA

Operations Research INFORMS

InformationSystems

AIS

Computer Scienceand Engineering

ACM, IEEE

Human Factors AHFE

Operations Management

POMS

Systems Science ISSS

Design SDN

Systems Engineering IIE

… …

Serviceology SfS

(SSME+DAPP) ISSIP

The Well-Read Service Scientist(The top 300 papers – together over 100,000 citations)

• http://service-science.info/archives/2708

Service-Dominant Logic

Prof. Stephen VARGO Prof. Robert LUSCH

Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 1-17. (Oct. 2013, ~4500 citations)

Claude Frédéric Bastiat David Ricardo Colin Clark Richard Normann John Riordan

Service ThinkingSaperstein & Hastings: Book, Course, ISSIP Certificate

All value is co-created

Service systems we live and work in

Componentized business architecture

Global-mobile-social scalable platforms

Run-Transform-Innovate

Multi-sided metricsCVC Group, LLC 31

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“Order of Magnitude” Observation:Modeling Holistic Service Systems

Level AKA ~No. People ~No. Entities Example

0. Individual Person 1 10,000,000,000 Jim

1. Family Household 10 1,000,000,000 Spohrer’s

2.Neighborhood Street 100 100,000,000 Kensington

3. Community Block 1000 10,000,000 Bird Land

4. Urban-Zone District 10,000 1,000,000 SC Unified

5. Urban-Center City 100,0000 100,000 Santa Clara

6.Metro-Region County 1,000,000 10,000 SC County

7. State Province 10,000,000 1,000 CA

8. Nation Country 100,000,000 100 USA

9. Continent Union 1,000,000,000 10 NAFTA

10. Planet World 10,000,000,000 1 UN