AIUkraine 2015: Cut on burning your dinosaurs dude II

OPOWER CONFIDENTIAL: DO NOT DISTRIBUTE

Personalization Through Load Curve Analysis


Yearly archetypes

MONTHLY ELECTRIC USAGEKWh

Winter peak

Summer peak

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec


Nancy is a winter peaker

NANCY 2014 MONTHLY ELECTRIC USAGE KWh

0

500

1,000

1,500

2,000

Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec

But there’s more …


Nancy has a smart meter!


Daily data provides a peak under the hood

NANCY 2014 DAILY ELECTRIC USAGE

0

23

45

68

90

1/2/2018 2/2/2018 3/5/2018 4/5/2018 5/6/2018 6/6/2018 7/7/2018 8/7/2018 9/7/2018 10/8/2018 11/8/2018 12/9/2018

Summer Vacation!

On her way to a massive Dec bill, till she went on holiday


Hourly data opens a window into how she lives

NANCY 2014 WEEKDAY HOURLY USAGE

0

200

400

600

800

0:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Someone is often home during the

day….Her house gets

going about 7am

…but they’re most active 7-11pm (eat dinner ~9pm!)


Profiling every customer …

FOR A 1M HOUSEHOLD UTILITY

2 minutes / Household

1M Households

961 years


Smart Meter Data

8


Load Curves – All Customers

9


Load Curves – After Clustering

10


Load Curves – Cluster Centroids

11


Enter the AMI archetypes

Steady Eddies

Daytimers

Night Owls

0.00 4.00 8.00 12.00 16.00 20.00 24.00

3%Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day

0.00 4.00 8.00 12.00 16.00 20.00 24.00

3%Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day

0.004.00 8.00 12.00 16.00 20.00 24.00

3%Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day

Evening Peakers

0.00 4.00 8.00 12.00 16.00 20.00 24.00

3%Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day

Twin Peaks

0.00 4.00 8.00 12.00 16.00 20.00 24.00

3%Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day


Load Curves – “Twin Peaks” Archetype

13

Twin Peaks

0.00 4.00 8.00 12.00 16.00 20.00 24.00

3%

Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day


Load Curves – “Steady Eddies” Archetype

14

Steady Eddies

0.00 4.00 8.00 12.00 16.00 20.00 24.00

3%

Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day


Load Curves – “Evening Peakers” Archetype

15

Evening Peakers

0.00 4.00 8.00 12.00 16.00 20.00 24.00

3%

Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day


Load Curves – “Night Owls” Archetype

16

Night Owls

0.00 4.00 8.00 12.00 16.00 20.00 24.00

3%

Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day


Load Curves – “Daytimers” Archetype

17

Daytimers

0.00 4.00 8.00 12.00 16.00 20.00 24.00

3%

Prop

ortio

n of

usa

ge

in e

ach

hour

4%

5%

6%

Hour of the day


Load Curves – Weekday vs. Weekend

18

Most common weekday archetypes

Most common weekend archetypes


Segment Customers


Target Messaging: Afternoon Peakers

This is an alert from UtilCo: Tomorrow, Wednesday, July 10th is a peak day. From 2 PM to 7 PM join UtilCo customers by reducing your electric use. Simple ways to save on peak days include postponing dishwashing and other large appliance use until the peak day is over. Thank you for helping us save! To opt out of phone alerts, press 9.


Drive Improved Personalization

Help drive acceptance of neighbour comparison

vision


Drive Improved Personalization

Recommendations tailored to profile type

vision

Engineering

AIUkraine 2015: Cut on burning your dinosaurs dude II