Idea Assessment/Feasibility Analysis

Feasibility Analysis

• The process of assessing if a business idea is viable?

• Areas to Analyze 1. Industry Feasibility Analysis2. Product/Service Feasibility Analysis3. Organizational Feasibility Analysis4. Financial Feasibility Analysis

Industry Analysis

• Industry Conditions– Demand Conditions– Knowledge Conditions

• Industry Status– Industry Lifecycle– Industry Structure

Industry Analysis: Demand Conditions

Industry Analysis: Demand Conditions

Identify Dying Business?

• PCO• DVD Rentals• CD Players• What else?

Identify Top Industries to Emerge and Grow

• Telecommunication 3G/4G• Mobile App Design• Exam Preparation and Tutoring• Security• Real Estate• Energy• What else?

Segmenting Demand/Market

Why Segmentation?

• To determine who to serve• To determine who not to serve– Avoided inefficiencies

• In what order to serve– Pursue the most attractive market niche first

• To determine how to market them– Address what matters their buying decisions

The product Adoption Process

Segmentation

• Business Markets• Consumer Markets

Segmenting Business Markets

Segmenting Business Markets

Segmenting Consumer Markets

• Demographic Segmentation– Age, Gender, education etc.

• Geographic Segmentation• Lifestyle• Income Level