INTRODUCTION TO BUSINESS

CHARITY DRIVE REPORT

GROUP MEMBERS : NG JIYANN 0323710: LETTITIA LOIS HIEW 0323908: KELLY CHIN KE NI 0324021: TEO CHIANG LOONG 0323762: CHIA FYE JZNG 0323964: NG YEEN MUN 0323804: AMIR HILMAN BIN ZURAIMI 0323767: MUHAMMAD MIRZA QAYYUM BIN MOHD

SHARIFF0324031

: THERESA THIA AI MIN 0323170

LECTURER : MS TAY SHIR MEN

SUBMISSION DATE

: 7TH FEBRUARY 2016

TABLE OF CONTENTS

NO. CONTENT PAGE1. Executive Summary 12. Objectives 23. Target Market 34. Competition Analysis 45. Product and Packaging 66. Pricing 107. Promotion 118. Sponsorship 139. Distribution 1410. Green Measures 1611. Human Resource Planning 1812. Evaluation of Results 2013. Appendix 22

EXECUTIVE SUMMARYA. OBJECTIVES

In this section we discussed about the reasons why we wanted to start this charity drive as well as the reasons why we chose to donate the money to a certain cause. Our objectives included:

Raising funds Allow students to experience running a business Reaching our goals

B. TARGET MARKET

We did an analysis on the potential customers that were geographically present near our site of sales to understand their needs, backgrounds as well as spending power. The potential types of customers we did research on were:

Students Lecturers Office Workers Visitors

C. COMPETITION ANALYSIS

We did an analysis on the two strongest competitors during the charity drive, and identified their products, strengths, weaknesses as well as customer attraction degree. Our two main competitors were:

Waffleman Yummy Onigiri

D. PRODUCT AND PACKAGING

We listed out the food and beverages that we sold during the charity drive, and gave a brief description for each of them. We also identified the features and benefits of our products. Our products were:

Mashed Potatoes Garlic Potatoes Pizza Spaghetti Curry Fish Balls Instant Drinks Coke

As for the packaging part we listed out what items we used to package our products as well as explaining the importance of packaging towards our sales. Our packaging included:

Plastic Cups Polystyrene Bowls Polystyrene Cups

E. PRICING

For this section we prepared a table showing the production cost and selling price of our products, and justified our prices with the explanation of our product’s popularity among customers. We also discussed the pricing strategies used throughout our charity drive.

F. PROMOTION

We explained the message of the cause we wanted to spread out through this charity drive as well as listed out the promotional tools that we used to help us. These included:

Face to Face Persuasion Social Media Promotional Combos

G. SPONSORSHIP

We gave a brief introduction on our sponsors and the reasons why we chose them. We also talked about the methods used to approach them and the form in which they chose to sponsor us with, which is by all means in financial terms. Our main sponsors were:

Mr James Thia Sia Peng Mrs Anne Lou Mrs Yuhana Azmin binti Abd Aziz

H. DISTRIBUTION

We discussed the method we used to get our products from site of production to sales location. We also talked about

I. GREEN MEASURES

In this section we explained the steps we took with the environment’s welfare in mind, from our products to the packaging how we handled them to reduce their negative impacts towards nature. We also explained the methods our customers would be able to use to dispose the waste after they were done with eating our products.

J. HUMAN RESOURCE PLANNING

We came up with a chart to clearly show the roles of each of our group members. Then, we explained briefly what scope of management each role brought to each member. Our respective job roles came as followed:

Theresa as Project Leader Lettitia as Assistant Project Leader Kelly as Accountant Ji Yann as Accountant Eric as Sales & Marketing Executive Amir as Sales & Marketing Executive Crystal as Sales & Marketing Executive Yeen Mun as Product Manager Qayyum as Product Manager

K. EVALUATION OF RESULTS

In this section we provided an Income Statement as to report our profits and losses. From there we evaluated the way we managed our business, and determined the changes we would make if we were given a second chance at this whole charity drive.

L. APPENDIX

We put all the documents that supported our charity drive in this section. It included:

Sponsorship Letter Vaccination Certificate Charity Permission Letter

OBJECTIVES

A) RAISING FUNDS

The whole charity drive week was solely meant for the business students to raise funds for a good cause by helping any charity organization of their choice. In this case, our group got the honour of helping a Leukemic patient named Chin Kim Shun who is currently in need of RM100,000 for his bone marrow transplant. The story behind why we chose him was because we initially had trouble on deciding which charity organization we should support. After some time, we decided to consult Ms. Tay on this matter and she gave a suggestion to support this particular patient. After our visit to Kim Shun in the hospital, it became evident to us that this assignment was not just about earning profits and donating them for charity. Instead, it became a joint effort to help a friend, which driven us to push the sales and get donations on campus no matter how tired we were. Although our contribution towards the RM100,000 needed is minimal, we hope it would at least lighten the burden of the fees a little.

B) ALLOWS STUDENTS TO EXPERIENCE RUNNING A BUSINESS

Considering this is a Business module, we were given the knowledge on how to start a business and also manage it. For our final assignment, we were to form a group with a maximum capacity of 10 people. During this charity drive, we were able to learn on how to run a business, experience its ups and downs and how we rectify business problems. Furthermore, it improves our decision-making skills as making the right decision is crucial for a business to be successful.

C) REACHING OUR GOALS

Our goals for this Charity Drive was to reach the minimum profit amount of RM2000. For that, we did not have a specific target sales unit. We only wished to sell off enough products to cover up our expenses and reach the profit goal. Our initial goal was to get RM1500 profit from sales and RM500 for donations. To achieve this goal, we worked

hard to promote our products and persuade people to buy them, all while walking around and asking for donations from any kind hearted souls.

TARGET MARKET

A) CUSTOMER ANALYSISAs our business was arranged and located inside the campus grounds and strategically right in front of the Student Life Centre, our target market were the people that passed by that area every day. Not limiting ourselves to only that, our actual main target market was basically everybody on campus as we could reach them by walking around the campus grounds. Our customers come from a diversity of social classes. These included:

STUDENTSStudents make up the majority of potential customers in our business’ geographical location. What most students seek for from stalls like us are food that are light and convenient to bring about campus as they rush for their classes. Their spending power is not high, most students are willing to pay about a maximum of RM5 on stall products. However, when it comes to donations, the students can be pretty generous. Depending on how personalized the cause for donation is, they can donate up to an average of RM10.

LECTURERSLecturers are quite difficult to spot around campus but if found, they have a higher spending power than students due to the fact that they are already working and earning their own money. Lecturers want something that is more filling instead of light food because they do not want to waste their time on eating food that does not fuel them for the day. When faced with donations, lecturers are mostly generous, donating an average of RM10 to RM20 on our persuasion.

OFFICE WORKERSOffice workers required us to enter all the office available on campus one by one. They are usually bored sitting constantly in the office and prefer to have some light drinks and food to have something to bite on. Their spending power is similar to lecturers, but in the donating aspect they tend to give less, an average of RM5.

VISITORSThese include the friends and family of students and lecturers on campus. The majority of visitors are the parents of the students. Their spending power is very high since they are able to afford to send their children to a Private University like Taylors. They often seek for filling food that can be taken away back home for lunch or dinner.

COMPETITION ANALYSISFor our charity drive business, there were quite a number of competitors. From our perspective, there were 2 particular businesses that stood out among the rest of the competitors.

A) WAFFLE MAN

The name of the first competitor of our business is named “Waffle Man”. They mainly sell waffles but are more known for their deep fried foods which consists bread crumb sausages, cheesy wedges, and chicken popcorn. Other than that, they also sell temporary tattoos, soft drinks and syrup drinks as side products.

STRENGTHS AND WEAKNESSES

Every business has its strengths and weaknesses. Therefore for this particular competitive business, the strengths of their business are that their products are considered as fast foods and are able to be packaged easily. As for their weaknesses, their products are all mainly fried causing one to see their products as “unhealthy” to customers. Besides that, most of their products are needed to fry beforehand to avoid any inconveniences at the stall, and their total cost of product are considered high compared to other business’s product costing.

CUSTOMER ATTRACTION DEGREE

Nonetheless, Waffle Man’s business statistics is exceptionally high as their numbers of customers are very high. The reason for their success it that customers are attracted to their product as people tends to have a liking to fried foods. Furthermore, the products sold can be easily consumed and there are multiple choices for customers to choose from.

B) YUMMY ONIGIRI

Moving on to the second competitor of our business, this particular business is named as “Yummy Onigiri”. They named their business as that way because their main selling product is Onigiri, a Japanese triangular rice ball with fillings in the middle. Other than selling Onigiris, they also sell green tea which is considered as a side combo with an Onigiri. Yummy Onigiri does not only sell food but they also sell stationaries such as gift cards and bookmarks.

STRENGTHS AND WEAKNESSES

For our second business competitor, they also have strengths and weaknesses of their own. Yummy Onigiri’s strength is that they get their products from suppliers and the products are all readily packaged, therefore saving the time and cost for packaging. As for their weaknesses, they lack of choices in the food aspect as they only sell Onigiris with different fillings but no more other kinds of food.

CUSTOMER ATTRACTION DEGREE

Despite their weaknesses, this particular Onigiri business also gained a fair number of customers. The fact that they could gain the love of customers is because their products are much convenient to carry and consume as the products are all readily packaged, meaning that customers would surely think that their food are much cleaner compared to other business’s food. Most importantly, the prices of their selling products are much acceptable as they are not too expensive in the eyes of the customers.

PRODUCT AND PACKAGING

A) PRODUCTS

During this charity drive event, our group sold several different types of food and drinks. Below listed are the food and beverage we sold during this charity event:

FOOD BEVERAGES

Mashed Potatoes CokeGarlic potatoes Honey Longan

Pizza Sea Coconut LonganSpaghetti Korean Plum Tea

Curry Fish Balls

1) BRIEF DESCRIPTION OF FOOD

MASHED POTATOES

The mashed potatoes we sold were a hundred percent homemade every morning to ensure freshness and quality. We bought the potatoes from markets or grocery stores, boiled, peeled and mashed them with forks We then cooked the potatoes with melted butter and milk, seasoning them with ample amount of salt and pepper, and drizzled some homemade chicken gravy over the finished product for a savory taste.

GARLIC POTATOES

Our garlic potatoes were made in the same time as our mashed potatoes to ensure the same freshness and quality. Instead of mashing up the prepped potatoes, we cut them into irregular shapes, tossed them around garlic infused oil and seasoned with some cayenne pepper, salt, black pepper and some thyme. It was initially sold with green chili but the feedbacks from customers were negative, so we removed it.

PIZZA

We got our pizza supply from Dominos. The four flavors that we sold were Hawaiian, BBQ Chicken, and Beef Pepperoni. This was only sold in the first day of our Charity Drive.

SPAGHETTI

Our spaghetti came in two flavors, beef and chicken. The sauce base for our spaghetti was tomato, which resulted in a delicious Bolognese fare. Our spaghetti was home cooked as well, with the spaghetti and base cooked separately and assembled when customers want it. We cooked our spaghetti in the midnight as well to prevent it from spoiling.

CURRY FISH BALLS

We got our fish balls from the market, buying every single packet from every single store. The curry soup was made and seasoned at home. It was warm to the stomach and heart, and made a light but fiery bite for customers. This was only sold on the final day of our charity drive.

2) BRIEF DESCRIPTION OF BEVERAGES

COKE

Our group member Amir, got his coke supply from the grocery store. We bought them in cartons and sold them either individually or as a combo to go along with our food. We surrounded the coke with ice in an ice box to keep the temperature of the drink cold, which is what customers seek for during a hot afternoon on campus.

INSTANT DRINKS

We got our drinks in bulk from suppliers. They included Honey Longan, Sea Coconut Longan as well as Korean Plum Tea. We scoop a little of each drink into cups and add a respective ratio of 2:1 cold water and boiling water. After stirring and adding ice, they are good and ready to be sold. The Honey Longan is sweet and cooling, good for people who have sore throat while the Sea Coconut Longan tastes herbal but in a mellow way. It is also cooling, which is suitable for hot afternoons. The Korean Plum Tea was not that nice, tasting sour and weird. Not many customers liked it.

3) PRODUCT FEATURES

The features of our products are the freshness ensured by the groupmates who stayed up the whole night and morning every single day to prepare the food. Taste is also another feature as we took great care and making sure that each unit of product sold is seasoned properly and catered to the preferences and suggestions of regular customers.

4) PRODUCT BENEFITS

The benefits of our products are the satisfaction that the customers will gain from the products themselves. We sold our food and beverages at a relatively cheap price and even provided the customers with the choice of combos to further save their money. Our products are light and easy to be taken on the go to be eaten when wanted to, which is a benefit to customers who are in a rush and do not have the time to settle for a heavy meal.

B) PACKAGINGS

1) We had used some materials to package our products neatly. Below are the materials we used for this charity drive event:

Food & Beverage MaterialsPizza Paper PlateSpaghetti Plastic Bowl with Plastic ForkMash Potato & Roasted Potato Small Paper Bowl with Plastic SpoonCurry Fish Balls Paper Cup with Plastic ForkAll Beverages Plastic Cup with Straw

2) A product packaging must contain 2N1C. 2N stands for neat and nice, while 1C stands for clean. A product packaging that contains 2N1C will attract customers to buy it, because if the product packaging is dirty it will cause potential diseases to be spread and customer will feel disgusted and turned off from buying the products. Our product packaging contains 2N1C and scoop and ladle. We placed our scoop and ladles in a box before we used it, and we washed it constantly to assure its hygiene.

PRICING

A) UNIT COST AND SELLING PRICE TABLEFood & Beverage Cost Price Per .Unit Selling Price Per UnitPizza RM3.50 RM 5.00Spaghetti (Chicken) RM2.50 RM5.00Spaghetti (Beef) RM3.00 RM6.00Mash Potato RM0.80 RM3.00Roasted Potato RM0.60 RM3.00Curry Fish Ball RM1.00 RM3.00Coke RM0.95 RM2.00Honey Longan RM0.424 RM2.00Sea Coconut Longan RM0.733 RM2.00Korea Plum Tea RM0.640 RM2.00

B) POPULARITY OF PRODUCTS

Our products were popular among customers as we were the only store that sold these specific food and beverages, making our stall a unique destination for quick bites and refreshing drinks. We actually had customers waiting at our stall in the morning for our mashed potatoes to go as their light breakfast before class. People came back constantly for our food which justified the price that we sold for them. In truth, the prices we set for our products are very reasonable looking at the cost price and effort put into it.

C) PRICING STRATEGIES

We sold our products at normal price throughout the whole day. It is only during the time period between 5pm to 7pm where customers are getting scarce where we begin to play strategies on our pricings. We would reduce the price of our food by RM2 while our drinks by RM1 to attract customers to buy them. This was to ensure that all our products are sold completely for the day as they would spoil if left overnight, which would lead to lost in profit.

PROMOTION

A) SPREADING MARKETING MESSAGES

The marketing message for our business is simple and straightforward, ‘HELP A PATIENT WHO IS STRUGGLING FOR A SICKNESS, LEUKEMIA’. We walked around campus with a poster of the patient and asking for donations. Our message appealed and touched the hearts of most people on campus grounds. It prompted kind hearted people to purchase our products and donated money to us. The message became pretty well known on campus as we passed by many people each day several times to spread the message of emergency.

B) PROMOTIONAL STRATEGIES AND TOOLS

FACE TO FACE PERSUASION

This is the most effective and straightforward method. When we face customers to promote our products with good manners, customers will tend to listen to us and also think about it. Usually, some people will not be able to stop by buy our products because they are rushing to class, work or even transportation. Even so, they will come back to our stall when they are convenient to buy our products.

SOCIAL MEDIA

One of the tools that we have been using to promote our products is social media such as Snapchat, Facebook and Instagram. The reason why we chose social media as our main channel to advertise our business is because the advertisement fees is free and it is also very efficient as our business and motive became known within the social media community short period of time. This increased our customers as the people who heard about our business online stopped by our stall to support us.

PROMOTIONAL COMBOS

We sold our food in either ala carte or combos to increase the variety of methods our customers can buy our food. Our combo worked this way, if people bought food and drinks together, they would get the drinks at only RM1, which worked very well among our customers because it was a good deal to them. Most customers are afraid to buy food from stalls like us because it meant that they would get thirsty easily and have to spend more money on drinks. This combo solved that issue for them, which was attractive to them.

SPONSORSHIP

A. SPONSORS

Our group decided to get sponsorships from Mr James Thia Sia Peng, owner of Pasal Bina, a company that focuses on construction, renovation and interior design. He is the father of our group member Theresa Thia. Other than that, we sought sponsorship from Mrs Anne Lou, sales manager of Proton. She is the mother of our group mate Yeen Mun.

B. REASONS FOR CHOOSING THEM

The reason why we chose them was because our group members had connections with them, and they were mostly supportive to our cause as compared to other potential sponsors that we had no connections to. Our group initially did not plan on finding any sponsors but as our production costs became higher day by day, it became apparent that we needed sponsorships to sustain our profits.

C. FORM OF SPONSORSHIP

Sponsorship from the sponsors took in the form of cash, which proved to be very useful for our charity drive. Mrs Anne sponsored a total amount of RM50, while Amir’s father sponsored the money needed to get the cartons of coke, which totalled up to an amount of RM100. Mr James covered all the costs that were spent by Theresa for ingredients and materials for packaging, which totalled up to an amount of RM200.

D. METHODS OF APPROACH

We approached our target sponsors with sponsorship letters. Even though they are personally connected to our group members with family ties, it was better to make formal. Our group member Theresa wrote the sponsorship letters and gave it to the respective members to present it to the sponsor that was in relation to them. As some of the sponsors were not in town, we mailed the letters to them instead of giving it to them face to face. As for the sponsors that were in town, we also met them face to face to request for sponsorship.

DISTRIBUTION

A) GETTING PRODUCTS TO SALES LOCATION

We have divided to the task of transporting our products to our stall to two members of the group.

1. AMIRAmir was in charge of transporting the ice box, the ice along with the Coca-Colas to campus using his car. This was done every day throughout the charity drive week as ice was needed for the cooling of the tea which is one of our products.

2. ERICEric was also in charge of handling the transportation of the products to campus. He was responsible to transport the mash potatoes and the other food products using his car. He would travel to DK Senza to collect the food from there and he would immediately drive to campus and deliver it to our stall to be sold to potential customers.

B) SPEED OF PRODUCT DELIVERY

The total time taken to deliver all of our products would be around an hour. The customers would usually have to wait until around 11 am before they can buy their desired products from us. This is a back draw for us because the customers would have to wait an extra hour from our supposed opening time of 10 am, which is observed during the first day of the charity drive. We took this as a problem and how we solved this is that we decided to set up even earlier the next few days to avoid the waiting time for customers to come and purchase our products.

C) CUSTOMERS REACHED

The number of customers that we can reach by simply promoting from our stall is miniscule in comparison to when we go around campus to promote our products to students and staffs. It is observed through this way of promoting we can reach about triple the amount of customers than when we just sit in our stall. Our group members worked hard walking around the whole campus grounds to promote the foods we sell. These numbers of sales people we had also contributed to the amount of customers we can reach as we can cover more ground around campus to sell our products even faster. We also received an extraordinary amount of donations from people around campus as they want to help the leukemia patient.

D) EXTRA SERVICES

Unfortunately, we do not provide any online service and the customers would not be able to order online from us nor can we deliver it to them through online ordering. There was no service for receiving orders via phone as well, because most of us were really hectic selling and promoting the food in the stall. No one had the time to take care of phone or online orders. However, we did provide booking services. Customers can reserve the product they want first and get it later when they feel hungry in order to prevent disappointment when the product is sold out. This service was particularly well received as we received quite a number of reservations for our products every day before our stall was even set up.

GREEN MEASURES

A. PRODUCTS

As most of our products were home cooked, there was not much worry of it being a hazard to the environment. The potatoes that were used for our mashed and garlic potatoes were bought from a small grocery store. We asked the owner of the store where the potatoes came from, and he answered that they were all grown on a farm in an environmentally friendly matter. The fish balls bought from the market were produced in a factory, which meant that some air pollutants were released into the atmosphere in the process. However, no harmful chemicals were discharged from the factory which is a good sign. The instant drinks and coke cans were manufactured in a factory as well, which presents the possibility that some harmful chemicals were leached out in the process.

B. PACKAGING

Packaging for our products is either made out of plastic or polystyrene. Both materials are made out of petroleum, which is non-renewable and heavy polluting. Both materials can take up to millions of years to decompose, which results in contribution to the accumulation of trash on the surface of our Earth. It was difficult to take green measures on this issue as they were the cheapest and most convenient form of packaging. In our efforts to cut down on the negative environmental impacts, we were frugal on the buying process, only buying a small amount for the day and buying more when needed. This was to prevent having leftovers of the material and wasting them after our charity drive was over. It was not an option for us to make our packaging reusable as well customers like to bring the food with them around campus to be eaten, and it would not be convenient for them to bring back the packaging after they are done. Most customers would be turned off my our products as well if it was a fact that we reused the packaging from other customers that have eaten off it before. This could potentially bring diseases.

C. DISTRIBUTION STAGE

During the stage of distribution of products to location of sales, we only had two drivers driving two cars for the task to reduce the amount of petrol used. We took precautionary steps to ensure that petrol is not wasted on extra trips. As we left the site of production, DK Senza, we made sure that we did not leave anything behind to prevent the need of travelling back a second time.

D. POST PRODUCT CONSUMPTION MANAGEMENT

Our stall was located along the walkway in front of the Student Life Centre, and recycle bins were conveniently located in front of the toilets beside our location of sales. After our customers are done with eating, they could dispose the leftover packaging at these recycle bins. It contributed to helping the environment a little as the plastic and polystyrene packages could be sent for recycling instead of being left to waste at dump sites.

E. RESOURCE MANAGEMENT

Throughout our 4 day charity drive, resource uses were kept at minimal. As we promoted our products face to face and through social media, we did not have the need to give out flyers. However, we did give out tissues but only when customers requested for it. We did use up some amount of electricity and gas during the cooking process but none were used in our stalls as there was no need to keep our products warm, apart from the final day of sales as we brought in an induction cooker to keep our curry hot. We used the water from the filter located near our store to make our drinks instead of bringing water from the site of production.

HUMAN RESOURCE PLANNING

Job specification is important to run the business smoothly and effectively. Hence, a clear job scope is vital to direct and guide each member to do perform respective tasks and to delegate world load evenly. Considering each member’s ability and strengths, the tasks were given accordingly.

TEAM ORGANIZATIONAL CHART

Project Leader

THERESA

Accountant

KELLY & JI YAAN

Sales &Marketing Executives

CRYSTAL, ERIC &AMIR

Product Manager

YEEN MUN & QAYUUM

Assistant Project LeaderLETITTIA

As the weeks progressed leading up to business charity week, our team split necessary roles amongst ourselves, which included:

i. PROJECT LEADERLed by Theresa, she planned and organized responsibilities to each of the group members. She guided all the group members according to plans and tasks to be completed in a specific time. She also organized meetings and made all of the decisions.

ii. ASSISTANT PROJECT LEADEROne of our group members who is helping Theresa is Letittia . She shared with Theresa’s responsibilities. She kept in touch with the patient’s family and planned a day and brought us to visit the patient who is suffering from Leukemia. She also went out buying our food ingredients with Theresa.

iii. ACCOUNTANT Kelly and Ji Yann are our group’s accountants. Their roles are to record all the business activities that happened until the end of the Charity Drive Event. Both of them prepared the profit and loss report in the business, they recorded every business transaction happened and keeping the receipts buying ingredients.

iv. SALES & MARKETING EXECUTIVESCrystal, Eric and Amir are in charge of the sales and marketing. Crystal designed several attractive posters for the business and posted it online to attract the customers. They promote and sell all of the products and analysed market and receive direct feedback from customers to know where to improve. They also have a good communication skills and persistence to keep selling and promoting even they faced with a lot of rejections.

v. PRODUCT MANAGER Yeen Mun and Qayyum ensured our products quality maintained. They also prepared and monitored the product’s development and packaging. They also took good care of the booth when some of the group members went out to sell the products.

EVALUATION OF RESULTSA. PROFIT AND LOSS REPORT

RM RMSales Revenue 1376.80

Less: Cost Of Goods SoldCOGS 652.60

Gross Profit 724.20Add : Donation 751.37Add : Sponsorship 288.80Adjusted Gross Profit 1703.37

Less : Operating ExpensesMaterials for packaging

56.02( cups, spoons and straws )Fruit Basket 18.00Typhoid Vaccine Injection 50.00Receipt Book 4.10Total Operating Expenses 128.12Net Profit 1575.25

Unfortunately, our group did not reach the targeted amount of profit even though we worked hard to sell the products and sought for sponsorships as well as donations. This was due to the fact that we did not earn enough in terms of the sales revenue as well as sponsorships. Our expenses were not high but even that could not help us reach our goal.

B. ACTION EVALUATION

RIGHT ACTIONS

The right decisions carried out by our team was the choice of doing light food as compared to heavy meals. Because the selling prices of light food are much cheaper and it is much more portable as compared to a heavy meal, it was easier to attract customers to come and buy it. It was also a right decision to have the option of a food plus drink combo. Although it made customers believe that they were getting a good deal, we still earnt profit from there.

WRONG ACTIONS

One of the wrong actions we took was buying too many boxes of pizzas from the suppliers on the first day. We brought in 20 boxes because we believed that many people would want to buy pizza but it turned out that not many people were interested in pizza, and we ended up selling the pizza at a very low cost, causing us to not gain any profits from the pizza. Another wrong decision that we made was to prepare too little products on the second day, as it was a waste of effort and time, and only gained us a little profit. The third mistake was to prepare too much garlic potatoes but no mashed potatoes on the third day. It turned out that most customers were interested in the gravy that was included in the mashed potatoes. Garlic potatoes did not have that, so not many people were interested. In the end of that day, we had to throw out whole pot of garlic potatoes, which was equivalent to the loss of a 10kg sack of potatoes. It cost us a great deal of loss in expenses. As we calculated our profits on the third day, a wrong calculation was made and we thought that we only needed RM200 more to reach our goal. As a result, we only prepared enough on the fourth day for us to reach our goal profit, but in reality it turns out that we were far from our goal.

C. IF GIVEN ONE MORE CHANCE

If given the chance to repeat the charity drive one more time, we would definitely test the market on the first day instead of getting a large amount of supplies and leaving them to waste. We would also choose to prepare food that will last a week without spoiling as this can prevent product wastage as well as conserve our energy. Other than that, we would be much more careful in accountings and not get the numbers wrong. We would also be less laidback, only targeting the minimum goal. We would strive to reach a higher target.

APPENDIX

A. SPONSORSHIP LETTER

20th January 2016

James Thia Sia Peng,Pasal Bina,23, Jalan TP 1/2,47600 Subang Jaya,Selangor Darul Ehsan.

Dear James Thia Sia Peng,

Requesting Sponsorship for Charity Drive Event

We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event as our school project in January 2016.

Our plan is to raise a total of RM2000 via sponsorships and product sales. The fundraising event will be held from 26th January to 29th January under the supervision of our lecturer Ms. Tay Shir Men. All profits earned will be donated to Chin Kim Shun’s family, who needs the money to support the costs for his bone marrow transplant.

We are writing today to ask if you would consider donating RM200 to help support our event. We believe that your generosity would go a long way towards supporting the organization and their noble cause. If you need more information about our event or have any questions you may contact me at 01302120413.

We hope to hear from you soon.

Thank you.

Sincerely,

____________THERESA THIA AI MINCharity Drive Event Group Leader

B. CHARITY PERMISSION LETTER

20 January 2016Mrs Low Ah Yong109-15-4，APARTMENT PUDU IMPIAN,JALAN PUDU ULU,56100 KUALA LUMPUR

Dear Low Ah Yong,

Requesting Permission to Raise Funds for Your Organization

We, the students from Taylor’s University Lakeside Campus, are currently involved in a fundraising event for our school project in January 2016.

Our goal is to raise a total of RM2000 through sponsorships and product sales. The fundraising event will be held for from 26th January to 29 th January under the supervision of our lecturer, Ms. Tay Shir Men. All profits earned during the event will be donated for a good cause.

We are writing today to ask if your organization would like to be the recipient of our donation. And if you are willing, we also would like to request permission to use your organization’s name solely for fund and awareness-raising purposes during the event. If you need more information about our event or have any other questions, you may contact me at 0132120413

We hope to hear from you soon.

Thank you.

Sincerely,

____________[ Theresa Thia Ai Min ]Charity Drive Event Group Leader

C. VACCINATION CERTIFICATE