Ish Baid, Ben Page

Elevator Pitch

● For people with dietary restrictions

● Who are hesitant to go out and try new restaurants

● Edible is mobile application for Android and iOS

● Unlike popular mobile apps like Find Me Gluten Free

● Our system covers 8 common allergens as well as Vegan and Vegetarian diets

Reintroducing Michael...

DEMO

Importance (1-5) Satisfaction (1-5)

Allergy Information: 5 4.2

Other Restaurant Info: 4.4 3.6

Flow of Application: 3 3.8

OVERALL Rating 4 3.33

Unexpected Issues App crashing, not enough dietary options, non-intuitive user interface

User comments Categories for menu items, more restaurants, maps integration in app

Lessons Learned

● Customer discovery for all stakeholder groups

● Focus on a problem rather than a solution

SeptemberV1 Launch

September - DecemberAPI development

FebruaryAndroid/iOS DevelopmentInstagramSign-up for beta Website

Edible TimelineMarchAlpha Android LaunchFacebook Page

May-AugustRestaurant AcquisitionAndroid Beta Launch

AprilSpringfestiOS Alpha Launch

Today’s Story

● Android App in beta; iOS alpha● Old Town in app, launched Friday (4/1)● Booth SpringFest ● Instagram Marketing & Strategy● Name change, logo, color scheme, typography, branding

Thank You!Questions?