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Finding and Organizing a Great Cloud Foundry User Group
Daniel Krook, Animesh Singh, Manuel Silveyra
What you’ll learn today
• Why meetups are so popular and why you should get involved
• Where you can find an active local Cloud Foundry group
• How you can organize - and sustain - a strong community
About us Daniel Krook • New York City Cloud Foundry Meetup • 643 members • Organizer since March 2014
Animesh Singh • Silicon Valley Cloud Foundry Meetup • 1,182 members • Organizer since June 2014
Manuel Silveyra • Austin Cloud Foundry Meetup • 140 members • Organizer since January 2015
@DanielKrook bit.ly/nyccf
@AnimeshSingh bit.ly/svlcf
@Manuel_Silveyra bit.ly/auscf
Meetups are social events for building and sharing knowledge Computer user groups have been around for decades, but social media has made them more accessible
...There are no hard and fast rules however • Organizational formality varies • RSVPs may require payment (venue reservation, speaker costs) • Refreshments are often provided
Meetups generally… • Are regularly scheduled (often monthly) • Are semi-structured (2 or 3 hour agenda) • Have one speaker, several lightning talks, or a panel • Take place after work hours • Are hosted at an office, bar, or coffee shop • Are free and open to the public (with an RSVP)
Meetups aren’t long, but they provide ample time for networking and conversation before and after the primary presentation
Goals for a sample one hour talk 1. Introduce the technical audience to a new
open source project
2. Solicit attendee feedback during the session and in post meeting conversation
3. Invite them to contribute code or otherwise report issues on GitHub
6:00 – 6:30pm Pre-meeting conversation, networking, refreshments 6:30 – 7:30pm Presentation, demos, Q&A 7:30 – 8:00pm Post-meeting conversation, optional trip to a nearby bar/restaurant
Agenda for a sample two hour meeting
There are many professional benefits that come from attending, speaking at, and organizing a meetup
Learn a new technology like CF • Catch a live presentation and demo • Participate in an interactive conversation • Meet SMEs willing to teach
After a few meetups you’ll... • Understand the ecosystem of the technology • Have a solid grasp of the technology • Had a change to try and validate iterations of experimentation
In time you will… • Acquire a new skillset (for free!) • Connect with a network of experts for answers • Establish your own eminence as a local expert • Find talent for your own company • Find job opportunities
Meetup.com is the best place to find new groups and events near you
Search Meetup.com Search by topic and location There may be more than one group for a given keyword
Edit your Meetup profile Add topics of interest to your profile to be alerted to new events
Join groups and attend events As you join related meetups, you’ll find connections to other similar groups
Do some research and planning before you organize a new Cloud Foundry group
Are you sure you want to start a new meetup group? • Meetup organization is not trivial and may have startup costs • Do your best to find an existing group and collaborate with others • It can be counter productive to both groups to start a brand new group
Decide on your niche and make sure it’s broad enough • Is “Cloud Foundry” too narrow a topic? Would a general PaaS group fit your market? • Set up your Meetup.com group page with a description and topics • Review the helpful OpenStack user groups HOWTO: http://bit.ly/os-ug-tips
Find a venue and sponsors • Start with your own company and or Cloud Foundry partner companies • But also consider partner, customer, academic, co-working venues • Coffee shops, restaurants, and bars may offer private areas with projection equipment
Confirm a topic and speaker, then schedule an event! • Stick to a Tuesday, Wednesday, or Thursday evening • August, November, and December have poor turnout due to holidays and vacations • Consider other meetup group schedules or events that could coincide
A successful event has four important characteristics
Real world example showing how to use vendor value added services in Cloud Foundry
Great content
Relevant and respected speaker with great audience interactivity
Great speaker(s)
Lots of space, free food, modern projection equipment
Great venue
Room for 100 (based on 250 RSVPs) and opportunity for attendees to interact
Great attendance
Focus on these for each meetup event you organize
Identify great content for your event
Cloud Foundry architecture and demo
Customer stories and use cases
OpenStack and Docker Integration
Evolve with your audience. Be open to change from members and the market.
Cornelia Davis Director of Platform Engineering at Pivotal Gave a hands on demo of Java Spring applications deployed from an IDE to Cloud Foundry
Sam RamjiCEO of the Cloud Foundry FoundationDiscussed the value of Cloud Foundry for the business as well as the technical side of the house
René Welches Architect at hybris (an SAP company) Described how Cloud Foundry is deployed in a industrial microservices e-commerce application at SAP
Find a great speaker for your event
Heard a compelling talk at CF Summit? Ask the speaker if they will be in your area in the coming months.
Coordinate with other groups to share speakers who may be travelling through the area for other events
Engage a great sponsor and/or venue for your event
Always keep at least one upcoming meetup topic on the schedule (and add placeholders for venue reservations with requests for topics from members)
Members of the Cloud Foundry Foundation may have locations in your area. Engage them to see if they are interested in hosting or sponsoring a meetup.
Spread the word, attract attendees, build community
Create your group page
and schedule an
event
• Set up a Meetup group • Configure keywords and topics • Reduce barriers (such as mandatory questions) for those joining
Promote the event through social media
• Promote on Twitter • Promote on LinkedIn • Follow a predictable schedule and announcement cadence
Follow up by publishing slides and soliciting feedback
• Share content on SlideShare • Post pictures to the event page • Send a summary and solicit feedback
Think of collateral reuse beyond the meetup, and building on the conversations that came out of it for future topics or articles.
Coordinate with other local groups to allow for cross-pollination of group members
bit.ly/os-ug-tips
Other tips for organizing a great user group
Don't underestimate the effort to sustain a group – mentor others and groom co-organizers. Be the community catalyst.
More tips from Mike Schinkel: bit.ly/meetup-bp
A personal journey – Amplify your effect!"@AnimeshSingh
Why? Find your motivation
http://www.motivationals.org/demotivational-posters-15410
All along the simple act of getting together in person to learn, share, and collaborate has driven open technology forward and is one of the most powerful ways to participate in the open source community.
I work on IBM Bluemix
Design Thinking
Containers
Extreme Agile
Mobile IoT
APIs
Microservices
Motivation – good precedents and organizational culture
http://www.dopefun.com/life-of-a-fresher
1. Funding for Meetups
2. Good technical library of content and speakers willing to shareknowledge
3. Incentives and rewards for employees willing to go that extra mile and become socially relevant in the technical and open source community
Motivation – good precedents and organizational culture
http://bluemix.meetup.com/
Motivation – good precedents and organizational culture
My techniques
http://photos.internetdunia.com/
Techniques – Find a superstar – Speakers and partner groups
Techniques – Find a superstar – relevant content
Techniques – Find a superstar – Relevant content: Cloud Foundry on OpenStack
PaaS
Integration
IaaS
UAA
Router
DEA Pool Apps
Service Connector
Health Manager
Messaging
Cloud Controller
Build Packs
Service Nodes
BOSH
Cloud Provider Interface
• Static / floating ips • Persistent disks • Custom VM
Configurations • Specialized
Security groups
Techniques – Find a superstar – Relevant content: Cloud Foundry and Internet of Things
Connect
Collect
Manage
Simple APIs
Assemble
Build Real Time MQTT
REST
internetofthings.ibmcloud.com
bluemix.net
Techniques – Spread awareness and advertise (blogs, Twitter etc.)
Rewards and Outcomes
fairy-tales-fables-business.blogspot.com
Rewards – Great interaction, direct feedback from attendees and community
"I followed the Bay Area PaaS, Cloud Foundry & Bluemix Meetup virtually (I’m based in London). Great presentation.” "Hi Animesh, It was a very successful meetup yesterday with an impressive list of demos. Are these demos available for bluemix starters to tryout?” ”Hi Animesh, Thanks for a great meetup this week on BlueMix! I wanted to follow-up with you on our conversation at the end of the meetup regarding academic use of BlueMix in a class I'm teaching"
"@Michael Fraenkel thanks for the dea go insights was worth the wait, appreciate, if you can share links for PPT" "It's an amazing meetup , thanks for Animesh &Ferran &Michael sharing PPT , Diego project looks very good :) In china , Huawei is help Pivotal & IBM to organizing china cloud foundry meetup , it's plan organize in Shanghai、Shenzhen、Nanjing、Hangzhouand other cities” "I learned a lot about Cloud Foundry and Bluemix at the meet-up. Thanks for info, pizza, and T-shirt!”
”Hey Animesh, Thank you for hosting this. This meetup was done very well, and you are a dynamic and excellent speaker. I can't wait to see you on TED motivating the world. One of the persons on your team presented on Twillo. I was seeing if I could get his name?
Rewards – Great for social media presence – Many times our content was featured on SlideShare and Twitter
Rewards – Combining social media with meetup content enables global reach
55K SlideShare views http://www.slideshare.net/AnimeshSingh
Across the globe from IBMers, Universities and companies like HP, Pivotal, RedHat, Oracle, Salesforce, Comcast, BNY, Huawei, Hitachi etc.
7K Tweets about our content Leading to 1.5 Million Reach!
Rewards – Recognition!
And all this while, meeting great people and making some great friends along the way!
What you learned today
• Why meetups are so popular and why you should get involved
• Where you can find an active local Cloud Foundry group
• How you can organize - and sustain - a strong community
Join us and help build the Cloud Foundry Community
Daniel Krook • New York City Cloud Foundry Meetup • 643 members • Organizer since March 2014
Animesh Singh • Silicon Valley Cloud Foundry Meetup • 1,182 members • Organizer since June 2014
Manuel Silveyra • Austin Cloud Foundry Meetup • 140 members • Organizer since January 2015
@DanielKrook bit.ly/nyccf
@AnimeshSingh bit.ly/svlcf
@Manuel_Silveyra bit.ly/auscf
bit.ly/ibm-cf-jobs
