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The 10% commission too high Difficult to recover credit if card is lost
Touch n’ Go
Cash Expensive to operate. Dangerous to transport Machines require change to fully operate
Current Payment Issues
Current Payment Issues
Security Concerns Long walk from payment machine to parked
car can be dangerous
Risk of being robbed/assaulted in the parking
garage
Tickets/tokens are easy to lose
Hassle to replace
User gets penalized with max charge
Lost Tickets
No Customer Tracking No way to measure the effectiveness of
promotions
Operators unable to raise rates during
periods of increased opportunity
Static Pricing
MarketMalaysia is extremely mobile friendly
3.1
2.5
2.1 2.12
1.9
Malaysia Indonesia Hong Kong World Average Singapore China
Average number of hours per day spent on the mobile
MarketSmartphone users in Malaysia
13 Million Users
51%Penetration
1IN2Malaysian Adults Are
Smartphone Users
Payment Methods
Cash CounterCustomers always have theoption of paying with cash atthe counter.
Mobile PaymentsIf customers register to paywith mobile payments, thecharges will be added to theirmobile bill.
Customers can also chargetheir credit card each everytime they exit.
Customers can buy ParkEasycredits which are automaticallydeducted each time they exitthe garage.
PayEasy Credit
Credit Card
Security ● Connecting smart phone to the
parking security system ● Can trigger panic alarm on
emergencies
Parking Guidance ● Automatically records parking spot ● In-parking navigation towards empty
parking bays
Additional Car Park Features
Proximity Marketing
Push Notifications
Mr. Kuok,
Y Fashion is having year end
sale. Everything in store is 50%
off !
Mr. Kuok,
X Cafe is offering you a deal
of buy 1 get 1 free coffee.
Come get it now !
Indoor Navigation
Interactive Maps
Guiding users to
empty parking bays
→
Closet bathroom
/Place to get drinks
Finding items to
purchase