PLM MAGAZINEJula:

“We want to drive faster“

- PLM as a Tool for Expansion /p.3

Runsvengruppen enters strategic partnership with TechniaTranscat / p.6

PLM makes creation of hundreds of styles per season manageable at GUESS / p.5

PLM for Retail:

Getting control over your quality control /p. 5

Retail success story:

Haglöfs on fast track for profitable growth /p. 4

PLM retail expert Anna Liljedahl:

PLM for consumer and retail - challenges and opportunities /p. 8

A MAGAZINE PUBLISHED BY TECHNIATRANSCAT - #1 KNOWLEDGE COMPANY IN PLM

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RETAIL EDITION

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Retail companies are striving to keep the modern and sophisticated consumer happy and loyal. The industry climate

is complex where the consumer is acting in multiple channels and needs to be continu-ously stimulated. Specifi cally, retail businesses have to ensure that the needs of returning consumers (e.g. Loyalty Card holders) are fully met. This situation is forcing retail compa-nies to rapidly adjust and be innovative in shop planning, diversifying assortments and analysis while making sure that the brand identity is kept. At the same time, the leading retail companies are expanding in number of stores, new geographical areas and assortment content. This introduces challenges with com-munication and follow-up within the existing work force and with the increasing number of suppliers, who are essential as they may own the relevant product information. Additionally, sustainability requirements and increasingly stringent government regulations results in complex business processes and traceability procedures to be imple-mented. In light of those challenges, it is obvious that retails are searching for ways to make better business deci-sions and maximize consumer satisfaction.

In this special edition of PLM magazine we focus on PLM for the retail industry and how we can address all of these challenges. You can fi nd a mix of retail PLM success stories and industry specifi c use cases. We hope you will enjoy it. And if any ques-tions, please don’t hesitate to contact me.

With warm regards,

Success Story:

Jula: “We want to drive faster“ /p. 3

Success Story:

Haglöfs on fast track to profi table growth /p. 4

Success Story:

GUESS manages hundreds of styles every season /p. 4

PLM for Retail:

Getting control over your quality control /p. 5

News:

Runsvengruppen /p. 6

PLM for Retail:

The right tools for the right retail process /p. 7

PLM retail expert Anna Liljedahl:

PLM for the consumer and retail industries /p. 8

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Challenges in the retail industry

About TechniaTranscatTechniaTranscat – The #1 knowledge company in PLM. We facilitate the future in innovation. We guide you to become the future winner by combining your own strengths with our expertise in Product Lifecycle Management (PLM). Our solutions are used worldwide in industries such as life sciences, automotive, travel, retail, oil & gas, telecom, fash-ion and food & beverage. We serve over 800 clients worldwide, includ-ing 20 that are listed on the Fortune 500. TechniaTranscat is a part of the Addnode Group (listed on the NASDAQ OMX Nordic List). For more information, please visit www.techniatranscat.com

Publisher: Jaana Ahlberg, TechniaTranscat AB (jaana.ahlberg@techniatranscat.com)Photos: TechniaTranscat AB, JULA, Haglöfs, GuessProduction: Felicia Grundel, TechniaTranscat AB (felicia.grundel@techniatranscat.com)

Jonas GejerCEO TechniaTranscatjg@techniatranscat.com+46 733 77 24 14

complex business processes and traceability

challenges, it is obvious that retails are searching for ways to make better business deci-sions and maximize consumer

In this special edition of PLM magazine we focus on PLM for the retail industry and how we can address all of these challenges. You can fi nd a

stories and industry specifi c use cases. We hope you will

tions, please don’t hesitate

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Jula: “We want to drive faster” - PLM as a Tool for Expansion

Jula, a multi-billion kronor Swed-ish do-it-yourself retailer, was so bogged down in complicated doc-

umentation procedures that they were hindering company growth.

The company has almost 14,000 products, and thousands of specifi c product details for diff erent countries. It was becoming exceedingly diffi cult to keep track of everything.

Speaking at TechniaTranscat’s (previously Technia) PLM Innovation

About JulaJula, a family company founded in 1979, has become one of Swe-den’s fastest growing companies. Turnover doubled between 2009 and 2014 to 5.4 billion kronor, and stores have been opened in Nor-way and Poland.

Forum, Magnus Sigurd, Jula’s Business Development Director said, “We had to do something. We defi ned our needs, and eventually saw that PLM and Technia [TechniaTranscat] could help us.” They started working together near the end of 2014.

How were you coping before you started the transition to PLM?

“We are a fast-growing family com-

pany. It is one thing when you have 30 people in the offi ce. You can always ask somebody for a document. It is a totally diff erent story when there are more than 200 and the number of products keeps increasing.”

“We have been working with Excel documents. We have 10-15 for each prod-uct. They need to be updated and acces-sible. In the end, we were overwhelmed by Excel work.”

The volume of documentation has risen in recent years as Jula has opened new stores, started in new countries, and increased product range, while the demands for sustainable production and traceability have added more demands on documentation.

What does PLM do? “PLM provides us with one source of

information and a structure that forms the base for processes and automation. We want this work to be straightforward and simple. Time to market is very im-portant us. We want to be able to drive faster.”

About one year after signing with TechniaTranscat, Jula is scheduled to have replaced most Excel documentation with PLM.

Have you calculated a ROI on your PLM investment?

“We’ve thought about that, but it’s hard to measure the improvements only in terms of money. We get structure, processes, scalability, and less frustration. We knew we had to do this to handle future growth. Judging from what I’ve seen so far and from my gut feeling, this is a very positive development.”

Retail Success Story

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Press ReleaseSuccess Stories

Haglöfs on fast track for profi table growth

With a track record of an average growth rate of 18% since late 80´s,

Haglöfs faced a tough task to be able to deliver on their targets, in rough eco-nomical circumstances. But once again they delivered a growth rate of close to 20% with a profi t of 11% - a great achieve-ment in these tough times.

Haglöfs invested in a Product Lifecycle Management (PLM) system in 2006, as one part of their strategic plan to enable their future expansion. The selected partner on this journey

Guess, the famous manufacturer of trendy and upscale apparel and

accessories, creates hundreds of styles per season. Keeping track of it all just wouldn’t work without TechniaTranscat and the PLM software ENOVIA, says CIO Michael Relich.

“In 2004, we were a North Amer-ican based company but then we bought a licensee in Italy and estab-lished a sourcing offi ce in Hong Kong. Our eight-digit North American style

was TechniaTranscat, one of the leading PLM solution providers in Europe and the Americas. The solution is based on the ENOVIA Apparel Accelerator and complement-ed by TechniaTranscat’s tools for improved effi ciency, called TechniaTranscat Value Com-ponents (TVC).

Read the full article at www.techniatranscat.com/haglofs

PLM makes creation of hundreds of styles per season manageable at GUESS

number was not compatible with the Italian 11-digit style number along with fabric, color and size codes. So a PLM system was an answer to this,” says Relich. “ENOVIA has been an enormous success. We can confi gure it to how the users want it and it is fl exible. Apparel

designers want to be creative. Without TechniaTranscat and TVC we would not be as successful. TechniaTranscat makes me sleep better at night,” he says.

Read the full article at www.techniatranscat.com/guess

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Every company must be able to vouch for the quality of the products they sell. But for large retail chains,

staying up to date with changing regula-tions and standards for a broad range of products is a complex and time-consuming task. And tracking sold products when a problem does arise can be hugely diffi cult. It’s not enough to just have the right software – you must have the know-how and expertise needed to make sure that nothing slips through the cracks. With the right help, you can become more effi cient without adding more staff .

Quality assurance poses unique problems for retail chains

Quality assurance doesn’t end after a sale, it must continue throughout a product’s lifecycle. But the retail sector faces unique challenges in this area and often struggles to maintain clear over-sight of the entire supply chain. Many stores today have such a broad product range – from shower cabins to stuff ed animals – that it’s diffi cult for managers

to keep track of the quality regulations and standards across all diff erent indus-tries. And stores specialising in low-cost items often fi nd many of their products at trade shows, where it can be diffi cult to verify information about the supplier or how the product is made. That means they end up with some products whose origins and contents can be diffi cult to track, especially if they have to manually rely on an email chain or Excel spread-sheets rather than specialised software.

This can lead to massive problems if a product is found to be faulty, or contains a material that may be banned. Author-ities have tightened many regulations lately, and are conducting an increasing number of random quality controls in-store. If a product is recalled, the retail chain must be able to go straight back to the supplier and fi nd out where it came from and whether there are other items that must be removed from the shelves as well. Failure to comply with all the rules can lead to fi nes or even prison sentences.

Knowledge must be part of the solution

How do you stay in control of your own controls? TechniaTranscat off ers a complete solution that helps companies manage the entire process in a systemat-ic way while making sure everyone knows who has ownership of each step along the way.

And with our software comes our ex-pertise and guidance. At TechniaTranscat, we serve as business and management consultants instead of just IT consultants. We know the industry and how your competitors work. With our expertise, we help create the most effi cient way of handling each process, mapping out who should be doing what and speeding up the decision-making process. That means new products can get to market quicker, which helps increase your range of prod-ucts without increasing your staff .

Quality is a competitive edgeIn today’s market, where consumers

have more choices than ever before, quality is a major selling point. Modern customers are conscious of the environ-ment and want products that are guaran-teed to meet their own standards. Being able to make that guarantee gives stores a major competitive edge. With Techni-aTranscat and the PLM software ENOVIA, you can lay the right foundation for mak-ing sure those standards are met.

Getting control over your quality control

PLM for Retail

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TechniaTranscat signs new PLM partnership with market leading low price retailer ÖoB

Runsvengruppen, which operates over 100 ÖoB department stores throughout Sweden, has chosen

a PLM solution based on the 3DEXPERI-ENCE Platform from Dassault Systèmes and TechniaTranscat as their strategic partner for the complete delivery of all software, consulting and support services.

Key drivers for Runsvengruppen to

Runsvengruppen, owner of ÖoB, one of the leading Swedish companies in the low-price market segment, has chosen TechniaTranscat, a subsidiary of Addnode Group, as their strategic partner for a Product Lifecycle Manage-ment (PLM) implementation. The PLM solution will enable Runsvengruppen to further improve their corporate e� ciency to facilitate expansion and an enhanced range of products.

implement a PLM solution are the need to support further growth and to cre-ate conditions for enhanced assortment planning. The PLM solution will establish an infrastructure to globally manage and secure the development and quality of all products, assortments and suppliers.

“We selected TechniaTranscat as our PLM-partner based on their strong skills

in PLM for retailers and local presence”, says Peter Adell, IT Manager at Runsven-gruppen.

”This partnership with Runsvengrup-pen validates TechniaTranscat, with the Dassault Systemes 3DEXPERIENCE platform, as the market leading supplier of PLM to retailers”, says Jonas Gejer, CEO at TechniaTranscat.

News: Runsvengruppen

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For retail chains, the process of in-troducing a new product in stores can be overwhelming without the

right tools. Finding an exciting product to sell is the easy part; navigating every step that’s necessary between ordering an item and getting it on the shelves is a lot more complicated. That’s why it’s so important to have software that can help guide staff members along the way, making sure that everything is done in the right order. The right tools can help eliminate missed deadlines, duplicated eff orts, and a lot of frustration.

How to keep track of who is doing what?

Adding a new item to your product line can be a big endeavour. After fi nding the right product, retail chains must also check its quality, get background on the supplier, calculate the right order size and create a marketing campaign. It’s a complicated process, and the only way to avoid mistakes is to make sure every-one knows exactly who should be doing what, and in what order. Each staff mem-ber must be able to take ownership of their own part of the process. But when a

company has its head offi ce in Europe, a production center in Asia and a separate marketing division somewhere else, it can be extremely diffi cult to keep track of what has already been done and which step needs the most urgent attention. Especially when staff are still looking at a long to-do list in a simple spreadsheet and checking things off manually as they go along.

Getting everyone on the same page

With the right PLM software, the whole process can be organised in a way that makes it more effi cient, faster, and with less room for errors. The key is to have a tool that clearly highlights deadlines and important dates for each diff erent product, with visual diagrams that show exactly what needs to be done at any given time. And by using a web-based system, everyone can get immedi-ate updates that show what other people have done, and which steps still need to be taken. Staff members can still have their own to-do lists but can also see how work is progressing on the overall product line. And if someone accidentally

The Right Tools for the Right

skips a step, the system will tell them to back and complete it fi rst.

PLM software makes the whole process simpler

By using the ENOVIA software solutions from TechniaTranscat, retail companies can regain control of the entire process. From ordering a new product to getting it into the hands of the customer, everything is easier when everyone is on the same page. Make sure your staff can switch from being reactive and constantly putting out fi res to being proactive and eliminating problems before they arise. The right tools are available, it’s only a matter of using them.

Retail Process

PLM for Retail

Experiences from retail companies show that one key prerequisite in order to meet business challenges

in the retail industry is to ensure that the innovation process is controlled, meas-urable and is as effi cient as possible. The innovation process is referring to single products, assortments, and campaigns, all from idea to realization.

Unfortunately, the everyday reality at retail companies is quite the oppo-site. Product related information is not managed eff ectively, but instead as “information islands” between diff erent departments followed by unstructured and cumbersome communication both internally and externally with suppliers; additionally, no evident assortment plan-ning may be used; priorities and process ownership are not always clear; aggre-gated information is hard to analyse and compose (e.g. list of products including a dangerous substance); diffi culty to prior-itize tests and follow-up quality param-eters; diffi culty in identifying consumer patterns and follow-up claims. One major result of this situation is that the expan-sion eff ort is becoming over-expensive

and in some cases is not possible.One solution approach to address

the business barriers is to establish an information platform for the innovation process that will act as an infrastructure for expansion and quality. A suitable approach for that kind of platform is called Product Lifecycle Management (PLM). PLM was originally developed by the aerospace and automotive industries and is currently being adopted by an increasing number of retail companies. PLM stands for simplifi cation by digitali-zation - a platform where all product-re-lated information is found, managed and followed-up in one place that is globally available for all (HQ departments, sourc-ing offi ces, chosen suppliers etc.). In PLM the innovation process is managed from idea to realization, while minimizing internal ineffi ciencies and replacing exist-ing Excel, mail and fi le folders.

What can a PLM solution do for retail businesses?• Establish an infrastructure for growth

• Improve innovation by increasing val-ue-adding work

• Create the prerequisites for an eff ective assortment planning

• Increase product appeal and consumer experience by utilizing store virtualiza-tion and confi guration

• Enable product-centric decision-making based on consumer input and behavior combined with sales statistics

• Strengthen branding by enforcing the usage of brand defi nition, logos, mes-saging and other standards utilization of templates and workfl ows

• Positively impact decisions related to calendars, cost and quality by perform-ing virtual product qualifi cation early in the development process

• Integrate regulatory compliance and sustainability into the product innova-tion process to reduce the chances of last minute changes and product recall

• Complement the transactional process (order placement, warehouse manage-ment etc.) and the marketing process.

PLM for the retail industry

“CONTACT ME FOR MORE INFORMATION ABOUT PLM FOR CONSUMER AND RETAIL”

Anna Liljedahl, Business Development Executive Consumer/RetailTechniaTranscat

anna.liljedahl@techniatranscat.com +46 (0)733 77 24 71 @