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Solar Panels: The Next Evolution
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This webinar will be available afterwards at www.solarpowerworldonline.com & email
Q&A at the end of the presentation
Hashtag for this webinar: #SolarWebinar
Before We Start
Frank Andorka
Solar Power World
Moderator Presenters
Paula MintsSPV Market Research
John PerlinSolar Energy
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• Paula Mints • 1408-221-1564• [email protected]• www.spvmarketresearch.com• www.paulamspv.com
SPV Market Research PV Technology Cost, Price, Production and
DeploymentMay 21, 2014
Solar Power World
SPV Market Research
Quality solar market research products – release no analysis before the data are gathered, bias is eliminated, and objectivity is achieved
Clients as partners – working towards mutual success
[email protected]://twitter.com/PaulaMints1www.paulamspv.com
The analysis, including graphs and tables, in this presentation are the property of SPV Market Research and may not be reproduced without the permission of SPV Market Research.
“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” Albert Einstein
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Market research is the objective study of a subject using data gathered through primary research to characterize, analyze and forecast demand and supply for, in this case, the photovoltaic industry. It is a specific discipline where something is counted from point a to point b, then point b to point c, and so on. The point is to eliminate double counting and arrive at specific metrics for the purpose of defining a market or an industry. For the purpose of this practice, the raw material is counted until it becomes a wafer/ingot, then to the cell, then to the module, then to the first point of sale in the market (first buyer), then to the installation (end user). Thin film shipments are assessed using the same methodology.
In the case of SPV Market Research the data go back >35 years, allowing for the identification of trends over time.
A classic market research focus should be on quantifiable metrics (data), announcements are not data. Announcements are made for a variety of reasons including: calling attention to something upcoming or new, re-calling attention to something previously announced, to call attention to an achievement (such as champion cell efficiency or commercial efficiency records), announce a product release, or take attention away from something negative, among other purposes. The purpose of market research is to provide an objective analysis that managers and executives can use for business planning purposes. 27
Research Methodology
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2013 Demand/Supply
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Global Capacity, Production, Shipments and Inventory 2008 through 2013
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Global PV Costs, ASPs and Shipments 2003 - 2013
0.00
5000.00
10000.00
15000.00
20000.00
25000.00
30000.00
35000.00
40000.00
45000.00
50000.00
-$1.00
-$0.50
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014Est
MWp
$/
Wp
Average Cost Average Price Delta Price/Cost Shipments
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Technology Shares 2011 - 2013
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Technology (TF and c-Si) forecast to 2018
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To sum up ….Economist Kenneth Boulding said: Anyone who thinks that exponential growth can go on forever in a finite world is either a madman or an economist.
Questions?Frank AndorkaSolar Power [email protected] Twitter: @SolarFrankA
Paula MintsSVP Market [email protected] Phone: 408.221.1564
John PerlinSolar [email protected] Phone: 805.569.2740
This webinar will be available at www.solarpowerworldonline.com & email
Tweet with hashtag #SolarWebinar
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