Embed Size (px)
Citation preview
http://sohagame.vn
About me
• Bui Quang Minh• Director of Soha Game – VC Corp
- Been in Internet industry for 6 years- Been in Gaming industry for 2 years
Smartphone Era
• Growth rate 1/2012 – 1/2103: 266%• Total: ~ 14M activated devices (Ministry of Information and
Communication – Consultant Report about Changing Mobile Network Service in Vietnam)
Shift to Smartphone
• The World: – GREE, DeNA, Gameloft, Kingsoft, Shanda, Changyou,
Tencent … even Zynga, EA.
• Vietnam:• MECorp: iWin iOS/Android, TeaMobi: Avatar• Divmob, Colorbox, JOY, Pine, Glass Egg…• VNG: Xếp Hình, Appstore (choapp.vn?)• MC Corp: Tào Tháo truyện, VTC Mobile: Gà 3D• Soha Game: iOS only ? (iGa, Tinh Kiem and 10 more to come
in 2013)
“Smart” games should
• Premium (pay per download) F2P (In-app purchase)
• Tablet first• iOS or Android first? My choice: iOS• The key is the game itself, chose your device
to maximize user experience• Tips: idea + target audience casual, hard-
core, mid-core or “casual mid-core”
Success stories
• Rovio, Supercell, GungHo, and hundreds Chinese game companies
• EA, Gameloft, Zynga, Capcom…?
• Vietnam: TeaMobi, MECorp, Divmob, Colorbox, MC Corp, VTC Mobile, QPlay,…
Publishing 2.0
• Self publish or co-op with a publisher?• Barriers:
– Payment– Localization– Distribution– Customer Service– Marketing/User acquisition– Hosting
• Publishing platform publishing 2.0 approach:– Launch-and-iterate– Analytics-centric– More platform & distribution than publishing
Be Soha Game’s PartnerOur advantages: Professional Distribution & Marketing
Soha Game ProductsMobile Games:
Tình Kiếm Online (RPG)
Publish: Dec 2012
VERY FIRST online MMO smartphone games in Vietnam
iOS and Android version
Top 15 downloaded Apps on Apple Store
User engagement rate is over 80%!
Others:iGà (Casual) Publish: Feb 2013
Stayed #1 downloaded App on Apple Store in 2 weeks
(4 days after OB)
Contact us
Contact us now to get your next BIG HIT!
Mr. Bui Quang MinhDirector
Mobile: (+84) [email protected]
http://sohagame.vn
