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Social MediaAnd Biggest Losers.
Standing out from the Crowd
Social practices that produce results
Horror stories of social media gone wrong
Online brand management
Effective interaction
Building advocates
Advertising
Consider who you are targeting
Is your ad social? Does it even need to be?
Branding vs. Advertising
Optimize for mobile and short attention spans
But I want more….
• More Page Likes
• More Comments
• More Shares
• New Users
• More Attendees
• Location
• Age
• Gender
• Interests
• Categories
• Connections
Make them an offer they can’t refuse
• Free, unless you promote it
• Only available on pages
with 100+ “Likes”
• Add a barcode to scan in
store
• Keep it simple
• Use great imaging
Gimme’ a Boost• On average your posts are only
seen by 16% of your “like’rs”
• 70% of consumers trust their
friends brand recommendations
• Average FB fan is worth $174
• Images must be <20% text
• Limit three days
• Potential to double reach for
small investment
You Can Lead a Horse to Water…
• Cross promotion
• Collaboration
• Directional Adoption
• Scripted Content
• Promotional Materials
• Standardization
What not to do…
Google Yourself
• Proactive, not reactive
• Be alert
• Manage your profiles
• Listen, learn, engage
• Deliver on your promises
Bottom Line Do not underestimate the power of strategy
Make sure everyone is on the same page,
literally
Put the proper resources in place for success
Compose guidelines, goals and
expectations
Evaluate, measure, and review
