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CINEMA DESIGN PROPOSAL ROBINSONS MANILA – PEDRO GIL WING

2011Project:RobinsonCinema-Ermita

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A proposal to rehabilitate and revamp the old Cinema into a dazzling bright and modern movie hub.

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CINEMA DESIGN PROPOSALROBINSONS MANILA – PEDRO GIL WING

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The current Cinema is envisioned to grow aesthetically in parallel with the standards set by midtown wing. Bright atmosphere at 150 lux with clean and elegant lines in modulated articulation. Sustainability, green technology and efficiency of use is the design principle to be adhered.

A clear cut design solution is being sought to amplify the existing viewing market and capture new ones.

The new space reflects a young yet elegant ambience devoid of fancy elements. Brand colors Red and White will play a major role in the material and color storyline to best relate and be in sync with Robinsons brand direction.

The following are known design parameters:: - Easily identifiable location via large graphical solutions of signage and color schemes.-Organized booth set-up and clean counter and equipment/cabinetry provisions -The elements should be able to capture attention in a snap. -Large dome to be utilized with functionality and aesthetics-Well lit atmosphere is required with an average 150 lux level target.-Design should adhere to maintenance friendly solutions that equals to cost.

DESIGN BRIEF

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MOOD BOARDROBINSONS CINEMA- PEDRO GIL WING

INSPIRATION

MATERIALS

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EXISTING SITE CINEMA LOBBYEXISTING LOBBY & ENTRANCE ROBINSONS CINEMA- PEDRO GIL WING

CLUTTERED SNACKBAR NEEDS SYSTEM & ORGANIZATION TO BE VISUALLY TAMED

LARGE CEILING WITH POTENTIAL FOR GRAPHICS & SIGNAGE

NEEDS A STRIKING WELCOME SIGNAGE THAT CAPTURES ATTENTION

LACKS FOCUS/IDENTITY ENTRANCE OR THRESHOLD TO DEMARCATE AS ENTERTAINMENT AREA

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DESIGN SOLUTION - SKETCHES

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PROPOSED CNEMA LOBBY PLAN

LINEAR RUNNING LED FLUSHED WITH NEW OFF-WHITE HOMOGENOUS TILE FLOOR

TO MAINTAIN THE LOBBY’S SYMMETRY IN AESTHETICS, A TYPICAL KIOSK MODULE SHOULD BE PROVIDED FOR LEASED AREAS

CENTER THEME SEATING WITH ICONIC FURNISHINGS, CAN ALSO DOUBLE AS SPACE FOR MOVIE EVENT LAUNCHING AND MOBILE DISPLAY.

CINEMA LOBBY PLANROBINSONS CINEMA- PEDRO GIL WING

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CINEMA THEATER PLANROBINSONS CINEMA- PEDRO GIL WING

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CINEMA ENTRANCE - SKETCHROBINSONS CINEMA- PEDRO GIL WING

LED BOX ON PROTRUDING METAL FRAME

FOCUS/IDENTITY ENTRANCE OR THRESHOLD TO DEMARCATE AS ENTERTAINMENT AREA

GLOWING SIGNAGE WITH CONCAVE BACKING TO PROVIDE DEPTH ILLUSION THAT CAPTURES ATTENTION

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CINEMA LOBBY - SKETCH ROBINSONS CINEMA- PEDRO GIL WING

LINEAR LIGHT TROUGHS

LED CONSTELLATION @ DOME OR TRANSLUCENT PAINT AND BLACK LIGHT AS OPTION

MOVIE GRAPHICS

TRANSLUCENT MENU BOARDS

LED BOX

PADDED BENCH SEATING

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PROPOSED CINMA THEATER PERSPECTIVECINEMA THEATER – SKETCHROBINSONS CINEMA- PEDRO GIL WING

INSULATION PANELS

LED CONSTELLATION @ DOME OR TRANSLUCENT PAINT WITH BLACKLITE

MOVIE SCREEN

LINEAR LED BOX

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DESIGN SOLUTION – 3D

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CINEMA ENTRANCEROBINSONS CINEMA- PEDRO GIL WING

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CINEMA LOBBYROBINSONS CINEMA- PEDRO GIL WING

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CINEMA TICKET BOOTHROBINSONS CINEMA- PEDRO GIL WING

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CINEMA THEATERROBINSONS CINEMA- PEDRO GIL WING

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THANK YOU

Cityland Shaw Tower cor Saint Francis St Mandaluyong CitY Philippines 1550 +63.9275617803 T +632.9079986 F

2106 Wayland House, 55-61 Shek Pai Wan Road, Tin Wan, Hong Kong +852.25540328 T +852.25540800 F

[email protected]/studiosupremo

STUDIO SUPREMO

DESIGN CONSULTANCY INT’L