2nd SAN FRANCISCO GREEN FILM FESTIVALTHE BIGGER PICTUREMarch 1 - 7, 2012

San Francisco Film Society | New People Cinemasfgreen!lmfest.org

CORPORATE SPONSORSHIP OVERVIEW

GREEN IDEAS IN ACTIONThe San Francisco Green Film Festival (SFGFF) returns March 1-7, 2012 as the Bay Area’s only event dedicated to !lm and media that explore green issues and sustainable living. SFGFF brings critical and contemporary environmental issues to local audiences and, in the process, highlights the vital work of our many partners. The 2,000 attendees at our !rst festival in March 2011 enjoyed a broad array of new !lms in carefully curated sessions that challenged, provoked, and entertained as well as provided abundant material for hours of discussion.

We invite you to join us for the second annual festival in our new venue at the San Francisco Film Society’s Cinema in Japantown. This year we will be extending the festival and o"ering a week-long program of !lm premieres, panels and special events. You will have abundant opportunities to meet with !lmmakers and environmental leaders from around the world as they showcase new work and discuss innovative approaches to promoting sustainability. Participate in our exclusive sponsor environment and enjoy excellent visibility for your brand, products, or services.

ABOUT THE FESTIVALSFGFF’s mission is to organize and present inspiring programs of films and discussions that link media arts with environmental action and advocacy. The !lms that we premiere explore the relationship between people and the planet and o"er compelling insights into the environmental challenges we face as well as the creative social entrepreneurs who are crafting a vision for a greener future.

In recent years, documentaries such as AN INCONVENIENT TRUTH, THE END OF THE LINE, THE COVE, and FOOD, INC. have proven to be e"ective in in#uencing political and corporate agendas and increasing public awareness. The festival provides !lmmakers with a high visibility platform for this work and provides audiences with unique opportunities to watch, discuss and get involved. Our programs aim to empower people to become activists, advocates, and savvy consumers. In March 2012, SFGFF will create an entertaining and meaningful experience for Festival attendees by o"ering numerous activities, including:

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If you are in the San Francisco Area this is an event you will not want to miss.----- Bag Monsters via Facebook

Loved the green themed programs, the venue, the interactive art at parties, abundance of helpful volunteers.----- Soumyaa Kapil Behrens, !lmmaker, (MY GARBAGE, MY NEIGHBORHOOD)

For an inaugural launch, what an awe-inspiring line-up of 90 premieres from around the world! We were pleased to join the !lmmakers of (BUTTERFLIES AND BULLDOZERS) to discuss saving the Bay and San Bruno Mountain.---- East Bay Regional Park District, Founding Sponsor

The San Francisco Green Film Festival is unapologetically about advocacy. The goal isn't just to educate audiences about many environment issues but also to inspire them to take action.---- San Francisco Chronicle

The !rst ever San Francisco Green Film Festival launched this past weekend and […] the quality of the !lms presented were of the highest caliber. Mixed in among the serious documentaries about everything from precious metal mining to bird conservation were a few choice shorts that thankfully use a little comedy and music to disseminate disturbing information.---- Treehugger.com

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The 2011 edition of the festival featured 65 !lmmakers and guest speakers including:\1**"I$036(@D%$0$1*9C"9'$%)0,$C"TJ]O]1$+1$%0"I0A,,9C"A$'0%$"1*9"%*:'$,*&%*012'(0Y%77'%"D$671N%$C"5$,96)%$C"WI"]MBBMJKO9"Y6**C"O4%)60':%"Y'$%)0,$C"T;I;K;E;"V%)8)2'*+"E%*0%$E1$2"I;"S%)3*%$C"9'$%)0,$C"<TO".03"VOHJWZ<MJK["OKOVL\"IZ<JKJ]\E1038"S'()3%$C"B%*',$"E,*0%*0"#$,96)%$C"M<HBS$%9$'N"L%$00%*C"9'$%)0,$C"DIKIKIB_`]')31%2"L$%%*C"O4%)60':%"Y'$%)0,$C"<3%"E%*0%$"-,$"O*:'$,*&%*012"T%1203Y%aI*03,*8"X,*%(C"D$,A%$"\,603"IA1$9"G'**%$"=>?><1*81"U%%*C"#$,+$1&"]1*1+%$C"L,,+2%"O1$03"J60$%1)3V,(("]'$N1$'&'C"B1*"S$1*)'(),"D,1$9",-"B65%$:'(,$(W1$$8"B)32%(('*+%$C"M*96(0$8"J60$%1)3"E31'$C"#$,96)%$("L6'29",-"I&%$')1"K,$03G%(0

In addition to the annual !lm festival, SFGFF presents year-round screenings and discussions. We present regular screenings with GreenStacks at the San Francisco Public Library Main Branch, and recent co-presents include the San Francisco Jewish Film Festival, Bioneers, “Nightlife” at the California Academy of Sciences, San Francisco International Film Festival, A Common Green, and Earth Day SF.

AUDIENCE

SFGFF audiences are comparatively a$uent, highly educated and culturally sophisticated with a strong commitment to the environment and green living. Our audiences have one foot in the cinema and one in nature and a deep passion for both. Festivalgoers are curious to discover new ideas and are enthusiastic supporters of the festival, its partners and sponsors.

Our audience of 2,000 includes:!"""""L$%%*"5$,-%((',*12(["03,6+30"2%19%$(C"01(0%&1N%$(C"'*96(0$8"'*('9%$("1*9"%45%$0("""""""""03$,6+3,60"03%"D18"I$%1"1*9"7%8,*9;!"""""M*0%$*10',*12"-'2&C"0%2%:'(',*"1*9"9'+'012"&%9'1&1N%$("A'03"1"5$,-%((',*12"'*0%$%(0"""""""""'*"+$%%*"1*9"(6(01'*17'2'08"0,5')(;!"""""E'*%&1"76--(C"1)0':%"&%9'1"),*(6&%$(C"1*9"%1$28"19,50%$(;"!"""""#1$0*%$",$+1*'^10',*(a"&%&7%$("A'03"03%'$"$%210%9"01$+%0"169'%*)%(;!"""""O96)10,$("1*9"(069%*0("A'03"1*"'*0%$%(0"'*"%*:'$,*&%*012'(&"1*9"&%9'1;

Demographic Breakdown of Festival Attendees: *

Ages 18-25 7%Ages 25-44 54%Ages 45-64 33%Age 65+ 6%

Female 56%Male 44%

Single 75%Married 25%

California Resident 81%

*Sample size 1,600 based on festival ticket purchasers, survey responders, and newsletter subscribers, courtesy of RapLeaf.

Annual Income:<$50k 16%$50k-$100k 23%$100k-$150k 32%$150k-$200k 26%$200k+ 3%

Homeowners 57%

Customers rated the !rst festival as:Excellent 57%Good 43%

Audiences may have had to face some inconvenient truths—land!lls in China, the decimation of oceans, global warming, and other such unentertaining fare—but many of the !lms also celebrated conservation e"orts and left theatergoers exhilarated rather than discouraged.------ San Francisco Magazine

The energetic Q&A following (BANANAS!*) was a unique experience to supplement the !lm screening; it provided learning and critical thought that I couldn't get anywhere else. The festival did a great job of covering the green topics I was aware of as well as introducing me to new ideas and issues.----- Ambika J. via festival survey

The idea of individual initiative pervades the festival lineup, from ordinary guy Jeb Berrier's inquiry into the ubiquitous plastic bag in Thursday's opening night !lm (BAG IT) to Burkina Faso farmer Yacouba Sawadogo and his soil-reclamation breakthrough (THE MAN WHO STOPPED THE DESERT.) ---- SF Weekly

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VENUES

Beginning in September 2011, San Francisco Film Society | New People Cinema opens its doors in the supremely stylish state-of-the art 143-seat theater located in the ultra-contemporary New People building at 1746 Post in Japantown. An integral part of the New People building—the cutting-edge four-story building devoted to contemporary Japanese art, fashion, food and design that opened in 2009—the theater features the !nest analog and digital equipment, perfect sight lines and immersive THX-certi!ed surround sound. Amenities in the surrounding neighborhood include plentiful parking and numerous restaurants. For more information visit s!s.org or NewPeopleWorld.com

Nearby venues will host additional special events.

MARKETING & PUBLICITY

Estimated impressions are over 1 million and include local, national and international print, on-air, online, in-theater, direct marketing, and festival publications. 2011 festival coverage included San Francisco Chronicle, KRON, San Francisco Magazine, SF Weekly, San Francisco Examiner, KALW, The Bay Citizen, SF360.org, Treehugger, Bay Nature Magazine, and Earth Island Journal.

2012 Attendance Forecast 2,000Current Email List 1,700Current Social Networks 6,600 [FaceBook, Twitter, LinkedIn, Youtube, Flickr]Global Website During February 2011 sfgreen"lmfest.org had 10,250 unique visitors from 889 cities in 88 countries.Subscribers to community 300,000+ (includes San Francisco Film Society partner organizations’ newsletters email and print newsletters)

I can't wait to see the 2012 San Francisco Green Film Festival winners. If they are anything like last year's selected !lms, we are all in for a treat!---- Anna K. via Facebook

We loved the camaraderie of the festival sta", we loved the city and we loved the warmth, charm and personal attention showered on the !lmmaker. A festival with smart crowds, class and heart. Don't miss a frame.------ Kevin Tomlinson, !lmmaker, (BACK TO THE GARDEN)

The opening night party following BAG IT was really exceptional. It was a great idea to invite local organic food retailers to give away their wares.---- Edward S. via festival survey

The experts on the E-waste/green design panel showed how various environmental realities connect, and positive new directions that can be taken.---- Doug P. via festival survey

It’s so exciting to see such a great line-up of !lms coming together – and on such important and timely issues.---- Michelle M. via festival blog comments

2012 FESTIVAL AT A GLANCE

2nd Annual San Francisco Green Film Festival

Dates: Thurdsay, March 1 through Wednesday, March 7, 2012Venues: San Francisco Film Society | New People Cinema 1*9"199'0',*12"*%1$78":%*6%(;Number of Films Forecast: Local premieres of 45 "lms from around the world.Attendance Forecast: 2,000Target Market: A#uent, educated, and informed consumers with a strong commitment to sustainable living.Media Impressions: Over 1 million:"2,)12C"*10',*12"1*9"'*0%$*10',*12"5$'*0C"" " " " " " ,*@1'$C",*2'*%C"'*@03%10$%C"9'$%)0"&1$N%0'*+C"1*9"-%(0':12"" " " " " " 5672')10',*(;

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Bene!ts of sponsorship can include:

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Sponsorships range from $1k - $50k and can be tied to:

EVENTS:Opening Night Green Carpet GalaClosing Night/Awards PartyFilmmaker Welcome BrunchFilmmaker DinnerCinema Cafe Happy HourFilmmaker Lounge

PROGRAMS:Film PremieresPanels/WorkshopsFilmmaker Award(s)Volunteer Program

EDUCATION:“Lights! Camera! Action Steps!” ProjectFree Schools ScreeningFestival Greening Initiatives

SPONSOR OPPORTUNITIES

We invite you to align with our dynamic event and its devoted participants and discuss how we can custom-design a sponsorship package to support your company’s needs.

Sponsorship can include exclusive association with a key element of the festival, such as a special event or !lm program. Or, you can join us as a Presenting or Signature Sponsor and enjoy festival-wide exposure and bene!ts.

Select 2011 Community PartnersBusiness Council on Climate Change | BC3Conservatory of FlowersConsulate General of Canada San Francisco | Silicon ValleyEcoTuesdayFair Trade USAGlobal Social Change Film Festival & InstituteGoethe Institute San FranciscoGolden Gate Audubon SocietyGoldman Environmental PrizeGreen Chamber of CommerceGreen FestivalUnited Nations International Year of ForestsProducers Guild of AmericaPlastic Pollution CoalitionRainforest Action NetworkSan Francisco Department of the Environment

Select 2011 SponsorsBently ReserveCalifornia Academy of SciencesEast Bay Regional Park DistrictEcofabulousFarallone Paci!c Insurance ServicesLandmark TheatresNew Resource BankZhang Jiang ApartmentsChannel GChicoBagCity CarShareFree Range StudiosGreenMBA, Dominican University of CaliforniaGreen Planet FilmsHotel Carlton, Joie de VivreNew America MediaNinth Street Independent Film Center

CONTACT US

San Francisco Green Film FestivalNinth Street Independent Film Center145 9th Street, Suite 101San Francisco, CA 94103

tel: (415) 742-1394sponsor@sfgreen"lmfest.org

sfgreen"lmfest.orgfacebook.com/sfgreen"lmfesttwitter.com/sfgreen"lmfest

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