Genre Research and Audience Expectations2 Lessons

How do audiences

use genres?

Genre Research

You should by now know what song you are going to make a music video for and therefore you now know what genre you should be researching.

The following slides have the instructions for the tasks you are to complete for this post. There is more than one part to this task you must complete them all.

NB: All of the research in this task is based on the one genre of your song you have chosen

Part A: Create a word cloud for your genre.

Create a word cloud filled with all of the conventions of your genre. You should comment on colors, setting. Costume, props, body language, pace, editing and anything else that you would expect to see in a music video of your genre.

It should include at least 30 words

A word cloud can be created on a website called Wordle.

Part B: Genre Development

Questions you need to answer:

1. Where did this genre originate? What are its roots? Give me some examples of early artists from this genre.

2. How has the genre evolved over time?

3. How are the artists in this genre represented? Are they sex symbols? Are they talented musicians? Are they role models? Etc

4. What are the main ideologies represented in current music videos of this genre? Can you suggest reasons for these ideologies linking it to the history of the genre that you have just researched? E.g Hip hop videos often represent that if you have money you are successful and will have women throwing themselves at you. That drug taking is an acceptable leisure activity. That you should display your wealth through clothing, excessive jewellery and flash cars. That women are objects and misogynistic attitudes towards them is normal and acceptable.

Part B: Cont…

5. Give me some examples of contemporary artists that fit very conventionally within that genre.

6. Embed a YouTube video of a music video that exemplifies what you have just found out in your research about the genre. I.e. pick a very conventional video.

7. What do you need to consider when making your own music video of this genre based on the conventions you have discovered? Which ones in particular are you going to use?

Part C: Audience Expectations

Create a vox pop of people telling you what they expect to see in a music video of your genre.

Make each persons answer short and snappy. We only need to hear you ask them the question once followed by numerous responses by the people you have asked.

Part D: Reflection

What have you learned from your research into the history of the genre?

Do your audience expect the same things from your genre or do they have very different opinions?

Ways of presenting your work

Make your work MULTIMEDIA images, text, videos etc.