5 lakh fans of STAR PlusReport

1,00,000people like STAR Plus

3,00,000people like STAR Plus

2,00,000people like STAR Plus

4,00,000people like STAR Plus

4,70,000people like this STAR Plus

Opportunity spotted!

We are close to 5 lakh fans…

Can we do something special…?

Idea

What’s the idea?

Thought behind the idea: -Use exclusive content to create buzz-Give a surprise to the fans on reaching a milestone

Idea: - As we reach a big milestone of half a million fans, we bring a special treat for all our loyal fans. We bring to them exclusive messages from their favourite Stars of STAR Plus. - Each video gets unlocked on reaching a specified fan count. - The celebration continues till all the videos gets unlocked.

Why we thought this will work? -Fans will be pleased to hear an exclusive message from their favourite stars specially recorded for them. -We are BIG because of the fans who follow us and so a message which says that we value their relationship with us will surely lead a loyal fan. -Exclusive content work viral on Social Media.

Which stars should give an exclusive message? We looked at the fan following for the Stars on Social Media to

decide this…

Why Navya and Anant?

This fan growth is organic…!This fan growth is organic…!

And we realised the fans for Navya and Anant are exceptional. Khushi too has good no. of fans

And we realised the fans for Navya and Anant are exceptional. Khushi too has good no. of fans

Then followed the dialogues…!PS- In characters tone & in track with what’s going on in

the show

Navya-Hello friends,Mein hoon Navya, aap toh mujhse roz milte hain, par aaj mein apse milne aayi hoon. Baat hi itnispecial thi.Congratulations guys, Star Plus has crossed 5 Lakh fans on Facebook. Thank you STAR Pluspage ke har ek fan ko, jisne humein LIKE kiya aur itna support kiya. Waise mein special thankskehne chahti hoon - Riddhi Ambavi, Anirudha Samag from Aurangabad & Kailash Soni fromRajashtan ko. Aapke constant replies aur suggestions meri bahut help karte hain. Aap loghamare STAR Parivaar ke bahut important fans hain…..

Video link- http://www.youtube.com/watch?v=O8CXvyPLMmM&feature=player_embedded

NavyaNavya

AnantAnant

Hey guys,Mein hoon Anant. Navya ke birthday jitna special day hai aaj, aur isliye mein aap sabse milneaaya hoon.

Congratulations guys, Star Plus has crossed 5 Lakh fans on Facebook. Yipeeee…… Mein STARPlus page ke ek ek fan ko dil se Thank you kehna chahta hoon. Hope meri tarah STAR Parivaarka hissa bankar aap sab bhi bahut khush hain. Aur haan Thank you guys, kya cool ideas bhejethe aap sabne mujhe Navya ka surprise birthday plan karne ke liye. Navya ko mera surprisebahut acha laga aur usne mujhe woh kaha jo mein sunne ke liye bekaraar tha… I think woh yehbirthday surprise kabhi nahin bhool payegi… kya kehte ho? …..

Video link: http://www.youtube.com/watch?v=gUvbcmuS0co

KhushiKhushi

Helloji,

Hum hain Khushi, hum aapse kuch bahut khaas baat karne aaye hain. Devi maiyya ki krupa seaaj yeh bada din aaya hai. Aaj STAR Plus ke 5 lakh se jyaada fans ho gaye hain Star Plus pagepar. Hum STAR Plus team ki taraf se aap sabko Bahut bahut badhaiyan aur dhanyavad denachahte hain. Aapne hamare STAR Parivaar ko itna bada banaya aur hamesha humein itna pyaardiya isliye hum apke aabhari hain.

Video link- http://www.youtube.com/watch?v=lk2XE4Elbro&feature=player_embedded

Anant & Navya

Anant & Navya Navya- Anant, aaj ka din bahut hi special hai…. Tumhein pata hai

kyun?Anant- Hmmm, haan Navya aaj hum saath mein hai isliye na…?Navya- Woh baat toh hai, par ek aur baat hai, jiske liye aaj ka din special hai…. Bataun tumheinkya baat hai…?Anant- Navya, jaldi batao na, itna suspense kyun create kar rahi ho…Navya- Theek hai, batati hoon… Pehle jinke wajah se yeh din special hai unhe Thank you tohkeh doon….Anant- Ohh mein samajh gaya, tum akele kyun hum dono saath mein milkar kahenge…

Video link: http://www.youtube.com/watch?v=WIAFpdFXYkY&feature=player_embedded

Videos got recorded and the celebrations began….

Creatives….

Navya- Anant’s video released!

1st August 20111st August 2011

YouTube

Views:

31,700

Navya’s video released!

3rd August 20113rd August 2011

Views:

11,079

Anant’s video released!

4th August 20114th August 2011

Views:

3,843Views:

3,843

Khushi’s video released!

5th August 20115th August 2011

YouTube

Views-

8,058

Total Nos

Total Post 110

Likes 19,228

Comments 4,473

Impressions 20,13,769

Video Views 55,310

Video Shares 30,024

How did we reach the nos?

The video was posted through show and character pages on Facebook and Twitter.

To create buzz and excitement, 1st video was launched after 5 lakh fan mark was crossed, which was followed by other videos getting unlocked after some intervals.

To add more grandeur to the event we included the fans in celebrations. These exclusive videos tailor-made for Facebook was launched on the STAR Plus page.

Sample postings on STAR Plus page

Posts on UNLOCK the video

Navya, Anant and Khushi speak…!

STAR Plus characters on Facebook spoke too!

Sample posts-

STAR Plus characters on Facebook spoke too!

Sample posts-

Thank you