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Top 5 Ways NintendoScrewed Up the Wii UBefore Launch

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Posted by elektronichouse on August 14, 2012 at 2:59 am

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I can’t hate Nintendo and you can’t hate Nintendo. We can get frustrated at them for the small

things they’ve done such as their failure to adopt a user- friendly online system, their awful third

party relations, or their shift towards a more casual audience. In the end though, I can’t hate

Nintendo. They’re a gaming company that is about making good games. I still have fond

memories of Mega Man X, Super Mario 64, and hours of Smash Bros. with friends. I love and

greatly appreciate what Nintendo has given it’s fans, consumers, and the game industry the

past 30+ years.

BUT…

Nintendo is launching their new console Wii U this fall. I’m personally not hyped for it. I know

many people aren’t hyped at all. After Nintendo confused everyone with the Wii U’s reveal at E3

2011, they followed it up with an even more confusing “Re- reveal” at E3 2012. Why is it that the

Wii U is not getting the amount of hype the other Nintendo consoles had? The answer to that

question is obvious.

R4i 1.4.3 NINTENDO + 8 gb

Nintendo screwed up.

Whether they’re confusing their casual audience, or disappointing hardcore fans. Nintendo has

messed up many key factors in making sure the Wii U will be successful come launch. I’m not

saying the Wii U won’t be successful (Hell, people laughed at the Wii in 2006 and look how that

thing sold.), but Nintendo’s lack of focus with the Wii U might be its downfall come the winter.

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Here are 5 Ways Nintendo screwed up the Wii U before launch.

5) Pricing and Release Date.

I’m so glad this is fake. My wallet was

crying.

Nintendo could have advertisements everywhere right now for the Wii U, but instead we haven’t

heard much about it since June. We are about 3 months away from launch and we don’t even

know how much it’s going to cost, or when it’s coming out. This is a big problem because

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Nintendo can’t advertise their new console till it’s too late! Instead of rolling the hype train

through and marketing the Wii U like they should. Nintendo has secluded to their vacuum and is

keeping all their consumers in the dark. We hear rumors here and there about the price and

release date, but rumors are just rumors. Nintendo just needs to tell us the price and release

date already so they can promote their product, since much of their casual audience doesn’t

even know it exists!

4 ) Third Party Disaster Part II.

wait…didn’t I play this last

year?

Iwata: Crap guys. Everyone’s pissed at us for our treatment of third party developers on the

Wii. How we going to fix this guys!? Reggie! Do you have any ideas?

(Nintendo of America President Reggie Fils-Aime turns around in his chair. He has an eye

patch.)

Reggie: My body is ready.

Iwata: …*facepalm*

(Then from the dark abyss of the hallway the executives hear the faint noise of Miyamoto)

Miyamoto: Nanananananananananananananananananananana BATMAN!

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(Miyamoto bursts into the conference room in a full Batman costume and jumps on the table)

Iwata: My god…that’s it! BATMAN!

End Scene.

Mario Kart by Day

Batmobile by Night

Nintendo had to quickly turn around their relations with third party developers after the Wii

received disappointing ports of third party games. This year they revealed all their amaz ing

third party improvements: Batman Arkham City, Mass Effect 3 , Darksiders 2, and Ninja Gaiden 3

etc. Um…Nintendo? I played all these games already on other consoles this past year. By the

time the Wii U launches, Darksiders 2 would have been out for three months. Even the new

games such as Assassin’s Creed 3 is going to have a stronger release on Xbox and PS3 due

to more established fan base on those consoles. Nintendo’s solution to the Wii getting “Bad

year-old third party ports,” has been “Bad year-old third party ports,” for the Wii U. With the

exception of Rayman Legends and maybe ZombiU (dumb name), Nintendo is looking at falling

into the same problem they had with the Wii.

3) Where are the Nintendo games and Ret ro Studios!?

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sigh…

My reaction to the Nintendo-made games at their 2012 E3 press conference was as followed,

“Yes Pikmin 3!” and then I fell asleep from boredom. They announced a new “New Super Mario

Bros.” game, which looks exactly like the game I played 3 years ago, and they announced…uh

…Nintendoland. Hardcore Nintendo fans were very disappointed with the press conference and

so was I. No new Zelda, Metroid, Donkey Kong, F-Zero, or Starfox. Nintendo, just because you

have a new console doesn’t mean you “Have to have a new Mario Game.” (Reggie actually

said that during the press conference…ugh.) This, my readers is called “Uninspired.” You don’t

make a Mario game because you HAVE TO. You make it because you WANT TO. The big

disappointment for me though was the absence of Retro Studios. One of Nintendo’s most

successful developers was strangely missing from the E3 festivities this past June. Retro has

been hard at work on “something” since 2010’s Donkey Kong Country Returns and whatever it

is should have at least been teased at E3. With Nintendo’s lackluster showing back in June, a

little Retro Studio magic was definitely needed.

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Makers of the critically acclaimed

“Metroid Prime” series and “Donkey Kong Country Returns”

2&1) The name “Wii U” and the confusion amongst Nintendo’s target audiences.

(inserts witty comment

about how dumb and misleading this name is.)

It’s best to mix these two topics together since they go hand in hand. Nintendo’s announcement

of the Wii U didn’t explode the hype or cause people to jump with joy in Mario suits. It left

people going, “What?” If Nintendo is trying to recapture the hardcore gamer and third party

developers, then why did they name it similar to the Wii? Hardcore gamers don’t want anything

to do with the “childish, grandma’s toy” that was the Wii. So why would Nintendo keep the name

“Wii” in Wii U, if they were trying to win back that audience? They’ve only pushed the hardcore

audience further away. Especially when you look at the Wii U’s “year late” third party line-up. It

also causes problems with their casual audience as well. The average casual gamer will see

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the Wii U and think, ”Oh Nintendo made an Ipad add-on for the Wii.” or “I already have a Wii I

don’t need another.” When I talked with my aunt about the Wii U discussing possible Christmas

gifts for her son she said, “Oh I didn’t know Nintendo had a scholarship program.” It finally hit

me that many people have no clue what the Wii U actually is. The casual audience for the most

part doesn’t even know it exists since there’s no promotion and marketing. Nintendo’s failure to

convey their new product to it’s audience is the biggest reason they’ve screwed up the Wii U

before launch and I honestly can’t feel bad for them because they had a free pass! They had

Sony and Microsoft take a step back (“PS4” and “NextBox 720” will most likely be announced

next year) and Nintendo took center stage with the Wii U. Nintendo didn’t have any competition

when it came to getting people hyped for the Wii U, and they instead alienated and confused

their audience even more.

We gave you the spotlight.

You gave us Nintendoland…

I still can’t hate Nintendo. I know their heart is in the right place, but with the Wii U they seem to

be unfocused and confused themselves about how to sell their product to customers. I hope

they get their act together and save the Wii U before launch because it does look like an

incredible piece of hardware with many unearthed possibilities and great games on the horizon.

Right now, however the Wii U looks like an unnecessary piece of plastic that won’t be in my

already crowded living room.

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Twe e tTwe e t 0 2 2

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Tags: new console Wii U, R4i 1.4.3 Nintendo, Ways Nintendo Screwed Up the Wii U

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