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LIVEFULLBOAR

Introduction

Critical to survival since the dawn of man, and the most popular online activities in the world today.

Yet we’ve only scratched the surface.

It’s time to live life ‘full boar’…

500 BC is a new media platform for the inner self with applications that take users on the timeless journey of self-discovery guided by history's greatest thinkers and ancestral connections in a fun, stimulating quest to live better.

The opportunity:A new solution to man’s oldest quest.

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500 BC is built unconstrained as a platform – it works from the web, mobile web, in-app, and has baked-in virality around sharing.

Introducing wisdom on demand.

social game

Think of 500 BC as part…

wisdom-dispenser

personal muse

ancestral guide

wellness coach

Play/Casual Gaming (mobile/social)

Social Networking Self DiscoveryReaches 82% of the world’s

2 billion Internet users worldwide who are age 15+.

Accounts for 1 of every 5 minutes spent online

$13B industry (US), subset of $1.9T global wellness industry Modern industries with ancient roots. There are 289 million wellness consumers in the world’s industrialized countries

  SELF DISCOVERY – Make personal exploration easy and fun PLAY – Make play relevant to real life; learning through play builds confidence SOCIAL NETWORKING – Make social connections that matter

Addressable audience:Intersection of three very large markets.

100 million people/day play mobile games500 million people/month play social games

84% of tablet owners, 64% of smartphone owners play games82% of time spent with mobile media happens via apps (games)

Mobile gaming expected to hit $12.5B by 2015 fr. $3.7B in ‘12

Stanford Research Institute’s (SRI International) study of wellness in the world’s 30 most industrialized countries. According to SRI, the wellness industry includes proactive approaches to feeling better and preventing sickness. SRI estimates that there are 289 million wellness consumers in industrialized countries 81% of those surveyed said they were ‘extremely’ or ‘very interested’ in improving personal wellness.

© 500 BC, Inc., 2013

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The 500 BC opportunity:Filling the gaps in content and connection.

ENTERTAINMENT

INSPIRATION

RELEVANCE

SOCIAL The ‘story of me’ comes to life.

Who were my ancestors,

who am I, who do I want to be

and am I on track?

Discover my connections to the world, past and present.

The power of community. Crowd source real problems… with friends, tribes, common (or opposite) profiles.

Wisdom on demand. Personalized insights as I need them from the wisdom of the ages and my ancestral connections.

“What can I do right now to live better?”

Mind: Brainpower & reason

Body: Physical self & wellness

Spirit: Vital inner essence

Heart: Social center & ancestors

Energy: Available power

Endurance: Staying power

Happiness: Contentment, joy

Strength: Courage; backbone

GAS TANK MEASURES BALANCE STATE MEASURES

What do you need at this very moment? What is your advantage? Your challenge?

Proprietary algorithm & wisdom genome databases: Timeless truths personalized as you need them.

In every game, there are patterns of success. This is especially true for the game of life. Our interactive tools and proprietary algorithm offer a gateway to vast wisdom traditions buried deep in our inherited past…

HEREDITARYTRIBES

UNIVERSAL SYMBOLS

ANCIENT THINKERS, PHILOSOPHIES

TRIBAL ENEMIES

CULTURAL LORE

NATURAL CURES

ANIMALLORE

PYTHAGORAS/NUMEROLOGY

TREELORE

HEALING STONES

SCIENCE & NATURE

QUOTES/PROVERBS

WORDS(ANTONYMS/ SYNONYMS)

TRAVEL/SACRED SITES

SEASONS/ASTRONOMY

ANTHROPOLOGYMYTHOLOGY

SCENTS/ COLORS

SOUNDS/ MUSIC

Engagement power: the ‘game of you.’Validate the self, reward curiosity.

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“What skill, power or gift do you need today?” We give each user unprecedented insights— a virtual ‘portal of you.’

Everything in our lives is a piece of a long line of events and lives that came before. Just seven percent of all humans who have ever lived are alive right now. Why battle our way out of life’s challenges as if no one has ever been here before? Why not benefit from the 93% who came before?

A view of ourselves from the inside out:

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UNIVERSAL RHYTHM (UR) ALGORITHM

Mind: Wisdom, brainpower meaning

Body: Wellness,physical self

Spirit: Vital inner

essence

Heart: Social center, ancestry

Happiness: Contentment; abundance, joy

Energy: Available power

Strength: Backbone; courage

Endurance: Staying power, stamina

WISDOM GENOME DATABASES

COMPANY / APP DATE LAUNCHED

TIME TO 1 MIL. USERS CURRENT USERS[Monthly Active Users (MAU)]

REVENUE / VALUATION $ / USER

Draw Something(product of OMGPOP)

2/12 9 days 5 million $180 millionZynga’s acquisition price, 3/12

$17.50

Pinterest 3/10(closed beta)

20 months to 1 million;fastest site to reach 10 million unique visitors

48.7 million $2.5 billionFeb. 2013 valuation; privately held

$51.33

Angry Birds(product of Rovio)

1/10 Space app took 35 days to reach 50 million users

263 millionMore than 1 billion downloads

$9 B Privately held

$34.22

Instagram 1/10 2.5 months 90 million $715 millionFacebook’s acquisition price, 4/12

$23.00

Playdom 2008 12 months 20.6 million $763 millionDisney’s acquisition price, 7/10

$19.07

Twitter 4/07 24 months(50 days later it hit 10 million)

200 million $11 B Privately held

$55.00

Zynga 1/07 CityVille, launched 12/10, hit 12 mil in 1 wk; 100 mil in 40 days

232 million $2.34 BMarket cap, 4/18/13

$10.09

Facebook 2/04 9 months 1,100 million $90 B Market cap, 4/18/13

$81.81

LinkedIn 5/03 18 months 200 million $27 B Market cap, 4/18/13

$135.00

According to Peter Farago of mobile analytics provider Flurry, “What makes a hit is 1 million daily active users per platform (e.g., 1 million on iOS and 1 million on Android).” By far the most important metric is retention — the percent of users who come back the very next day after they first sign up. A reasonable retention rate is 20 - 30 percent; great retention is 50 – 60%. Source: http://allthingsd.com. Angry Birds 2012 EBITDA was up 50% from 2011, to $98.5 million in 2012 30% of Angry Birds revenue is derived from branded merchandise. Sources: BusinessInsider.com; Rovio

Mobile accelerates demand, and…Stickiness drives valuation…

By 2015 nearly every person on Earth will have a mobile device. Growth in smartphone and tablet markets are expected to take social gaming to new heights. By far the most important metric is retention — the percent of users who come back the very next day after they first sign up.

Learn, laugh & log off. As Einstein said:

“Nothing happens until something moves.”

Summary: A mass migration to what matters

500 BC galvanizes the quest to live life ‘full boar,’ amplifying learning, health, relationships & career. 9Confidential

500 BC’s mission: to issue a global wake-up call to grab your mojo by the horns and live life “full boar.” The sages of the ages, ancestral connections and Boris, the wild boar, symbol of the inner warrior are here to help each person discover his/her unique path and take action to live well; mind, body, spirit and heart.

Man needs meaning (and women have questions): 500 BC is designed to satisfy the timeless quest for meaning, where the individual him/herself is buried treasure. Humans naturally orient to information and ideas that we are personally invested in.

A new daily habit: The stickiest media platforms are those that are most reflective of the user; in 500 BC, the user is at the heart of a great mystery unfolding.The need to know more becomes addictive.

APPENDIX

© 500 BC, Inc., 2013

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iPad covers (also producing iPhone covers)Boar-rings

STORE – sampling of merchandize

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BOAR BOT

Economic pressures and global upheaval drive demand for deeper connections that inspire; self discovery is a vitally important journey for career, relationships & health.

ENG

AGEM

ENT

HIG

HLO

W

HIGHLOW MEANING/RELEVANCE

SOCIAL

GAMING

You’ve arrived

Start here

Staking out unclaimed territory:The right message for the new media landscape.

Things I like reflect how I see myself.

See my pics; ‘like’ me.

Read my thoughts; ‘follow’ me.

I like to play and be entertained.

I ‘like’ me, am learning, entertained

& see myself in a new light.

I don’t know why I’m here.

Network for my professional

life.

Which attributes will win consumers’ hearts, minds & souls?

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Meaningless sharingStrive to be ‘liked’Privacy concerns

Meet new people Find old friendsShare photos TOO MUCH

JUNK FOOD

Social Networking

Entertainment Media

(Play/Gaming)

limited

extremelylimited

limited

extremelylimited

THE GOOD THE BAD

Discovery/Personal

Development

extremelylimited limited

NET NET

TOO MINDLESS

TOO HEAVY

Mindless clickingDetached from real world

Not living real life

FunStress relief

Competitive spirit

Linear processBig time commitment

Expensive

Learn to like oneselfBuild resilience

Personally meaningful

Spark healthy interest in self / confidence

Deep connections; real world is fun

Meaning: understand more about myself

Improve mindfulness / wellness

WHOLE FOOD (that is fun to eat)

OPPORTUNITY:Connect and unify core human needs with technology…

THINK[reason, imagine]

DO [create, move]

PLAY [connect, socialize]

The opportunity, cont’d :Assessing the gaps in content and connection.

QUEST: BASELINE QUIZ GAS TANK / BALANCE STATE ETHNICITY / 500 BC TRIBESUSE CASE

Rachel Mother of two

Age 46 Happiness Energy Strength Endurance

HebrewScythian

Russian JewValidation:

Be seen for the real me. Re-connect to best aspects

of myself.

MIND

SPIRIT

HEART BODY

Morgan Retired exec

Age 54 Happiness Energy Strength Endurance

Become more healthy: Healthy mind, body, spirit.

Apply success traits to broader life. Seeking ‘Act II.’ MIND

SPIRIT

HEART

BODY

CeltFinn

British, FrenchFinnish

College students (“Echo-boomers’): Highly educated; value time over money, relationships over work - key to viral growth.

Generation X women: typical Zynga 'ville' player; active, educated, family-oriented, agree w/’pursuit of happiness’. 

Fine tuning the target:Psychographic and demographic segmentation.

Working Millennials: characterized by desire to solve world problems that older generations have failed to manage. 

Boomer women: Peak income-earning years; focused on wellness, next life-phase interests.

Smart phone, tablet owners interested in wellness and ancestry across the following demographics:

DanProgrammer

Age 26

Explore / take a risk: Engage creativity/right brain.

Need career change.

MIND

BODYSPIRIT

HEART PomeranianEtruscanNative American

PolishItalian (Tuscany)

Cherokee

Happiness Energy Strength Endurance

CJCollege student

Age 21

Kwa, GurCelt

African AmericanScottishValidation:

Am I on the right track? What are my natural

strengths for future career? Happiness Energy Strength Endurance

MIND

BODY

SPIRIT

HEART

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500 BC is targeting the following primary customers:A. 50 million U.S. tablet owners; 60+ million current U.S. social gamersB. iPhone and Android users C. Wellness-minded people 21 – 55 who are online savvy and use Facebook and/or Google+

Phase two: After we gain traction, the company will develop multiple language versions of our application, starting with French, Italian, German and Spanish by mid-2013, followed by initial Asian markets in late 2013.We expect that the typical 500 BC customer frequents Whole Foods and Trader Joe’s, listens to NPR (27 million/wk) and Pandora radio (75 million/wk), banks online (44% of people 35-54), has a college degree and an active lifestyle.

Target Audience

Strategic influencers: bloggers, pressSpark & feed need to learn moreBoris (spoke-boar) comes to life: Twitter, YouTube, Blog, Facebook, PinterestEmail marketing, Tell-a-friend

Relevant Awareness:Ignite viral power / word-of-mouth

Engagement

Relevant AwarenessTarget strategic influencers in key verticals

Advocacy Loya

lty

Engagement:Personalized contentFree, interactive; delivers instant gratification New & different insights every dayFriends like it; high cool factor

Loyalty & Advocacy:Can’t outgrow ‘the story of me’Great story / personally meaningfulI feel prideful, rewarded for my timeBoar Store – Outfitters for the Game of a Lifetime

Go to market strategy: Personalization and platform independence power.

500 BC is built unconstrained as a platform – it works from the web, mobile web, in-app, and has easy baked-in virality around sharing. Instant merchandizing, leveraging our HTML5 presentation layer helps power free lead-gen sources and highly targeted, highly efficient strategies designed to drive significant growth at minimal cost.

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Future B2B potential: more mindful = more productive

500 BC also has direct application for employers and schools (ages 13+). Our content management system (CMS) is designed for easy customization and integration with aggregators…

500 BC transforms the linear format into an actionable one, increasing engagement.

Amplify corporate wellness engagement

500 BC can offer additional in-game benefits for users who support services like eScrip, helping improve adoption and growing awareness and users for a great cause.

Amplify school fundraising efforts

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500 BC – The Axial Age

Below is a partial list of the people and events of 500 BC that changed the world:

Confucius, Pythagoras, the Buddha, Socrates, Plato, Lao Tzu, Sun Tzu, Cyrus the Great, Aesop, Aeschylus & Thespis, the Seven Sages, Hippocrates.

Golden Age of Greece, Persian Empire, birth of the Roman Republic, Celts,

Olmecs and Mayans, Nok of Africa, Scythians, founding of Shintoism in Japan, Hebrew tribes return to the Holy Land, emergence of Norse and Germanic

tribes; some say it was also when Odin 'discovered' the Runes.

500 BC was the apex of the Axial Age, when some of history’s greatest thinkers and civilizations emerged

and changed the world.

MIND

BODY

SPIRIT

HEART

HAPPINESS

ENERGY

STRENGTHENDURANCE

Where you are now

Where you want to be

Three steps

forward,

two

steps

back

loose footing

A place to reflect

Unknown jungle

“Beware

the barrenness

of a busy

life.”

- Socrates, 469-399 BC

Scale new heights

CHANGE

thorny patch

Life’s a beach

GROWTH

Seek answers to life’s real questions

Dig deep, and you’ll strike gold.

life is a riddle

obstacles

on the path

global

village

Take the measure of you

< BACK

Tap into the

wisdom of the ages

& your ancestors

“Life must be

lived as play.” - Plato, 429–347 BC 

GET ME STARTED

PLAY

All questions, answers and wisdom gems are scored by our Universal Rhythm (U.R.) Algorithm

Mind: Brainpower & reason

Body: Physical self & wellness

BALANCE STATE MEASURES

Spirit: Vital inner essence

Heart: Social center & ancestors

Endurance: Staying power

Energy: Available power

Happiness: Contentment

Strength: Courage; backbone

GAS TANK MEASURES

SeekerCurious quester

seeking to discover

deeper meaning

about the grand mystery of yourself.

JourneymanSkilled artisan honing

the craft of the self,

preparing your sea legs

for the journey.

ExplorerAble voyager and

trailblazer open to

new discoveries and

adventures on life’s

paths.

Road Warrior

Brave traveler on the

road of life unafraid to

face challenges,

obstacles or the

humorless.

Cycle of daily “Boar-o-scopes” with a continuous flow of new insights and feedback…

SageWise thinker in

search of greater

illumination to bring

joy and purpose to

daily life.

After 3X through five primary levels, gain access to the Wisdom Circle and ramp-up the learning and fun even more

As you progress through the levels, your personal grove grows…

How to progress: New levels, new growth…

Wisdom Circle Complete three cycles through all five levels and receive a solid bronze talisman. Proudly wear it to the cave, disco, class or dentist’s office. The only thing you cannot do is buy it; it can only be earned.

Home A Full-Boar Life Health & Fitness Wisdom Traditions Sages & Places Universal Symbols Wallow

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Boris’ happy place

Play the Game

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