Digipak Analysis: Avril Lavigne’s Avril Lavigne

Album Digipak

Victoria Rooney

Digipak Analysis: Background

Avril Lavigne is Lavigne's fifth album which was released on the 1st November 2013 the album is a departure from her previous production and it includes more pop and upbeat songs along with some piano ballads, she also turns it into pop rock album by adding some punk rock songs which she used Marilyn Manson to sing with her. The typical rock pop conventions make it a pop rock genre C the colours also inform the audience that it is a pop rock album. Avril Lavigne has gained general good reviews from critics who praised her and called it one of her best albums, however she has gained some criticism where people have called it forced. The album is mainly on the top of the charts, and making number 1 in China and Taiwan. The target audience can be any one because the album can be liked by any one with any age also the genre involves both pop, rock, punk and ballads because the songs vary.

From Avril Lavigne she has gained three hit singles these are; Here’s to Never Growing Up, Rock n Roll and Let Me Go.

Digipak Analysis The album is mostly black, this reflects its genre as rock pop as rock is normally associated with black and white. The name of the album is the name of the artist with is original and easy to remember, it is white stencil bold font right at the bottom of the CD cover and above it is a photo of the artist which from her make up we can also see the genre of the CD. The CD comes with 13 songs as well as a14 page booklet with the song lyrics and song information along with more photos of the artist. On the front of the CD there is the three single releases.

Digipak Front Cover The front cover of Avril Lavigne shows the artist and the title of the album this is for people who may not recognize her to know who she is, the photo is simply her face a easy and good idea to promote the album because it isn't confusing or hard to find for example if you see this in the shop it will catch your eyes immediately. The colours black and white fit in with the genre of the album pop rock as people who see black and white automatically link it to rock. The title is in a large bold spaced stencil font this is clear to see and understand. The artists' face and name is clearly centered in the middle and bottom of the CD cover in order to give a clear understanding to who’s album this is and catch the audiences attention.

Digispak Analysis: Back coverThe tracks on the CD are named along with the order on the back of the CD.

The back of the album is black to match the font cover again there is another photo of the artist and the tracks of the CD are listened and numbered. There is the name of the record company and links along with hash tags , phone numbers, distribution, barcode and so on to give credit to everyone working on the album. The colour of the barcode fits in with the album so everything looks formal and in place showing the audience that it has been strictly chosen, modified and created to fit the genre, artist and so on.

Digipak analysis: SpineThe spine of the album shows the record labels logo and the name of the album as the name of the album is the name of the artist there is no need to add it twice the bold white clear font allows the album to be clearly recognized when on a shelf.

Digipak Analysis: Disks

The CD is in more of inverted colours, the colours are now blue and black whilst the colour scheme is black and white this makes it more interesting and appealing to the audience as they would be bored with only one colour scheme. The CD contains 14 songs including the 3 hits Here’s to Never Growing Up, Rock n Roll and Let Me Go. The disk again contains Avril's name along with the record companies name, logo and address.

Digipak Analysis: Booklet Cover

The Booklet cover is a image of Avril with white paint splashes, it also contains the record companies logo and name and their webpage address as well as Avril's webpage address. The colours again fit into the colour scheme of the genre and album and the font is still in the albums font except from the record companies logo which obviously stays in their own font.

Digipak Analysis: Booklet Interior ( Lyrics)

Inside the booklet there are various pages ranging from photos, lyrics and song information the photos are from Avril's album shoot to promote her new album, her clothes and make up link into the album. Below is an image of the lyrics, each line is separated by a /.

Digipak Analysis: Booklet Interior ( Photos)

The booklet contains ranges of photo from Avril's album photo shoot which was shot in order to promote her album the colours link to the genre and colour scheme of the album however also a red colouring was added which linked to the rock genre theme.

Digipak Analysis: Booklet Interior ( Song Information)

The song information is in tiny writing however it gives credit to each person who worked on each and every song, it is also in a white bold clear font and so there is no confusion and he audience can read it.

Digipak Analysis: Overview• The Digipak keeps the colours black and white, occasionally adding

in different colours such as; red in the photos and blue on the CD cover.

• The over all look from the make up, outfits and colour scheme we can see it is a roc pop CD as the colours are black and white (typical rock colours) and the font is in a poppy style font and spacing.

• The name of the album links to the artists name and therefore saves space rather than adding the CD name and the artists name.

• There is references to everyone who worked on the CD.• The simple yet creative look catches the audiences eyes and is

easy to remember and pick out.