G325: EvaluationRachelle Salazar

Does my use of conventions indicate what other

trailers have influenced my theatrical trailer?Strangers Again

Strangers Again trailer have influenced me well on how to create a trailer because of its

interesting and exciting storyline that many people can relate with. I also like the type of

music they have used for their trailer because it links in well with the narrative. Acoustic

music tends to be appropriate for the drama/romance genre because of its meaningful

lyrics and also how soothing the song can be. The use of typography and muted scenes

allows the viewers to think about their own opinion about the storyline. I was particularly

inspired when on the pan of the phone as if the viewers are on the male‟s side. My

theatrical trailer looks fairly similar to this trailer however, in just a different context.

Does my use of conventions indicate what other

trailers have influenced my theatrical trailer?Film Poster

I was greatly influenced by these two posters because of its unique and creative idea.

The use of photomontage of the couple that created a heart shape suggests makes it

looks really effective, which the viewers can straight away tell that this is a

drama/romance film. The same on the left poster, the title is supported by the design and

layout creating a cut out of a sun to suggest „Summer‟. I have achieved this on my own

poster my creating my own hourglass and added images of the couple inside.

Does my use of conventions indicate what other trailers have

influenced my theatrical trailer?

Magazine Cover

I was particularly influenced by Total Film magazines because of how busy their

magazine can be. I like the way how they add posters at the side corner to make

advertising more interesting for them. I also didn‟t care about the masthead because it is

already a well known title. Instead, I emphasized the title of the film well so that audience

will know straightaway what the title is called. However, I challenge the conventions with

the actors not looking at the camera to suggest that they are new actors which will make

the audience want to watch the film.

How does your media product represent particular

social groups?The social group that I was aiming for my theatrical trailer and for my ancillary products

is females who are affected from being heartbroken. I chose this social group because

they are always the one who feels vulnerable at the end and this is emphasised by close

ups to be able to tell her facial expressions.

Most drama/romantic films tends to focus more on women because they are the ones

who deeply cares more about the relationship and they offer more emotions when it

comes to love, so this becomes interesting for the audience to watch it. I chose

heartbroken women as my social group because they fantasies quickly about their

dream man how their dream man should have acted, leading them to fantasies how life

could be if it were like a film.

Who would be the audience for you theatrical trailer?

My target audience would be teenagers to young adults both male and female at the of

12 – 25. I chose this age group because they can relate easily to the plot as well as the

scenes will be acceptable and suitable for the age of 12 and over.

I will rate my trailer to the „12A‟ category because it‟s acceptable for everybody to watch.

I realised that my age group are the right age to fall in love, and this is the right age to

use films for inspiration about love. Romantic films such as „Notebook‟ and „Dear John‟

are at the 12/12A category and these films are the type of film that I am aiming to do.

The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless

accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take

a younger child if, in their judgment, the film is suitable for that particular child. In such

circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.

How did you attract or address your audience? (Theatrical

trailer)I have used a close up shot on

their conversation to attract the

viewers on what is happening.

And since Facebook is currently

famous, maybe this could give

some audience a few tips about

love.

I have also used typography on

my trailer to aid the audience

on what is happening through

their actions.

I have also used slow

motion in some clips

to add a touch of

romance to my trailer

as if they want to

spend more time with

each other longer.

I used weather shot on

this scene as it‟s

beginning to look like

sunset, which suggest

that this is the end of

their relationship too.

This is the last scene of the

trailer as Rose is about to get

ran over by a car. I used fade to

white to end this film because

she is vulnerable and innocent

on relation to the context.

How did you attract or address your audience? (Film Poster)

I have attracted my target

audience by following the

codes and conventions of

romance film poster. I used

natural beige and black

colours because those are

the usual colours that are

used in romantic films.

I have created a

photomontage poster

because most of the

romantic film poster does

this idea to express the

memories of the couple

have with each other.

I created an hourglass

shape on my canvas to

support the film title. I also

added a few photos of the

two actors to suggest that

their love has complete

ran out. But also, it

suggest death because

Rose will die at the end of

the trailer.

The tagline would intrigue my

target audience because this

will lead them to think about

the possibilities about what

the other two options could

be. I made sure that the

tagline doesn‟t just talk about

the couple in the trailer, I

made sure that it will involve

everyone so that they will feel

that they are part of the film.

How did you attract or address your audience? (Magazine

Cover)I continue to use the codes and

conventions of a magazine

cover by adding the basics

such as, masthead, main

image, barcode and price, title

of the film, sub headings, etc. I

did this so that my audience

will be attracted to buy this

magazine.

I wasn‟t bothered much about

the masthead as nearly most

of the text is covered by the

main image and other two

small pictures. I did this in

purpose because most of the

well known magazines doesn‟t

need to show off their name

compare to new magazine

brands.

I have added two small images that acts like posters because

Total Film are famous for advertising movie posters. This acts

as my unique selling point to attract many readers to buy this

magazine.

The main image challenges

the codes and conventions of

a magazine because the

actors are not looking at the

camera. I did this in purpose

so that the audience will be

entice to find out who these

new actors could be.

I have used slang language

to this magazine

“sweetest”, so that young

teenagers will be attracted to

read this magazine. This also

means that I will have a

wider audience.

There is also a story in this main image as the girl feels vulnerable over

the boy as if he doesn‟t care about her anymore in result of turning his

back to her.

How effective is the combination of your main product and

ancillary texts?

I have created a sense of branding to my theatrical trailer, poster and magazine cover

to provide the audience a little of knowledge of what the plot will be about. I have

made my actress, Rose, vulnerable which is obvious in the three products below.

With the plot, she is always the one who gets hurt and heartbroken.

On the magazine cover, I particularly chose the colour red to represent danger which

relates well with the ending as this will lead her to death. The way that she turns her

head to AJ suggest that she is vulnerable as if the male doesn‟t want her anymore.

In the theatrical trailer, Rose is again vulnerable which is emphasised by close ups

and high angle shots to be able to tell what her expressions are like and how exposed

she is from danger.

The film poster again represents her vulnerability as if the hourglass shows that there

is no hope between the lovers.

What have you leant from your audience feedback?

I did several questionnaire from the target audience by filling in a questionnaire

about getting to know more bout my target audience and about how my target

audience would react to my chosen genre.

With my first questionnaire, I wanted to know more about what my target

audience likes and dislikes. This has gained my knowledge about their likings

and evaluate the things that I should do and things that I shouldn‟t do to my

products.

With my second questionnaire, I wanted to know more about how my target

audience would react to drama/romance films. Luckily, my target audience

enjoys to watch romantic movies and this has given me an idea on what they

expect in a theatrical romantic trailer.

What have you leant from your audience feedback?

During class, we did a class feedback for all of my products which has helped me tremendously on

what to improve and what to keep.

For my theatrical trailer, my class has given me feedbacks on what they think about trailer.

(http://rachellesmedia.blogspot.co.uk/2012/02/hourglass-of-love-class-feedback.html).

I found this technique useful because it helped me notice things that I have never thought of

changing such as, some clips are too long, some clips need to improve its lighting, etc. And this

has allowed me to make improvements on my theatrical trailer to make it more successful and

effective.

I also had positive feedbacks about the theatrical trailer which has boost my confidence that I am

heading at the right direction.

We also did a class feedback with our ancillary products. There wasn‟t any problems suggested on

my magazine cover however, one suggested that the magazine cover doesn‟t look too convincing

that the theme is romance/drama. With this help, I arranged another photo shoot with the two

actors rather than just focus on one, to emphasise to the audience that it‟s a romantic film that I am

advertising.

For my film poster, the majority said that the tagline were too long but the overall outcome is

effective. I accepted the class opinion and found a new improved tagline that links in well with the

storyline.

How did you use new media technologies in the research and

planning, construction and evaluation stages?

Research and Planning

To do my research and planning, I have chosen to use blogger so that I am able to add

multimedia technologies on my blog such as add

images, videos, sounds, hyperlinks, and so on. Using a blogs is really effective because

it allows me to add labels to my posts so that it easier to look for rather than having to

scroll down, which can take a lot of time. Compare to my ability last year in AS, I have

now have a better understanding and knowledge about using my blog effectively. This

year, the techniques that I have to learn are more defined as I have to create

storyboards and analyse theatrical trailers, posters and magazine cover in greater detail

to be able to have better knowledge on what I am supposed to do for my final outcome.

Research and planning has also increased my knowledge about different media

technologies that I could use such as Picnik for editing image and exploring new

fonts, Unsignedbandweb to be able to download music for free, and also use sound

effects by downloading it from FreeSound. Research and planning has also given me

more knowledge about cameraworks which has been a huge help when I began to film.

Construction

As I was filming, I was using a digital video camera and a tripod which has boost my

confidence and manage it correctly. To be able to get the desired shot that I want, I just

simply went back to my research and planning to find out how to achieve a certain shot.

For photo shoots, I used a DSLR to take my photographs which the outcome turned out

to look professional and in best quality.

I have managed to learn new software to be able to edit my film, poster and magazine

cover. I mostly used Photoshop to edit my poster and magazine cover which I became

more confident with it. I really enjoyed using this software because its easy to add

effects on the images and also, it contains many features that allows you to warp images

to a desired shape which means that it is good for editing, and its easy to navigate

around the software.

To edit my theatrical trailer, the software the I used was iWeb. I enjoyed using this

software because it‟s easy to navigate around and also it allows me to add special

effects to my video. I really like how there‟s a variety of typography that I could use for

my theatrical trailer. However, I did experience some difficulties with iWeb because I am

not familiar with the software. I am more familiar with Windows Movie Maker however, I

wanted to experience something new by experimenting with iWeb.

How did you use new media technologies in the research and

planning, construction and evaluation stages?

Evaluation

To do my evaluation, I used Microsoft PowerPoint so that I can place different topics to different

slides so that it doesn‟t confuse the examiner. I like to use this software because it allows me add

different multimedia technologies such as, adding tables, charts, images, movies and sound. The

evaluation will also be uploaded in slideshare.

To evaluate my final products, overall, I feel that I did a successful job on editing my theatrical

trailer, film poster and magazine cover. However, If I had another chance to make changes of my

products I would:

- Add more interesting scenes on my theatrical trailer by making the car accident look real; add

more crying scenes to make it obvious that it‟s a drama; improve some clips were it shows to

be blurry and fuzzy.

- Add more images to my film poster and improve the typography of the title

- Add more sub headings to my magazine cover so that my target audience will be enticed to

read the magazine.

During the production, I had a few problems and challenges occurred as one of my actor tends to

become lazy when it comes to filming. One thing that I have learnt when producing a project is to

choose the right actor to be able to achieve a successful production. Overall, I was happy with my

final products.

How did you use new media technologies in the research and

planning, construction and evaluation stages?