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Presentation given at the company all-hands regarding the future of addons.mozilla.org
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AMO 2009Nick Nguyen
Friday, May 1, 2009
VISION
AMO is an incubator that promotes and supports Mozilla innovation
Friday, May 1, 2009
MISSION
Friday, May 1, 2009
MISSION
•Evolve the consumer experience
Friday, May 1, 2009
MISSION
•Evolve the consumer experience
•Widen the audience of potential developers
Friday, May 1, 2009
MISSION
•Evolve the consumer experience
•Widen the audience of potential developers
•Energize the ecosystem
Friday, May 1, 2009
ADD-ONS ARE HUGE!
Friday, May 1, 2009
ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
Friday, May 1, 2009
ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
Friday, May 1, 2009
ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
Friday, May 1, 2009
ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM: 500 PUBLIC ADD-ONS
Friday, May 1, 2009
ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM: 500 PUBLIC ADD-ONS
AMO: 2.5M UNIQUE VISITORS/MONTH
Friday, May 1, 2009
ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM: 500 PUBLIC ADD-ONS
AMO: 2.5M UNIQUE VISITORS/MONTH
IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH
Friday, May 1, 2009
ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM: 500 PUBLIC ADD-ONS
AMO: 2.5M UNIQUE VISITORS/MONTH
IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH
AMO: 160M INSTALLED ADD-ONS
Friday, May 1, 2009
ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM: 500 PUBLIC ADD-ONS
AMO: 2.5M UNIQUE VISITORS/MONTH
IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH
AMO: 160M INSTALLED ADD-ONS
?
Friday, May 1, 2009
ADD-ONS ARE BLOCKBUSTERS
Friday, May 1, 2009
ADD-ONS ARE BLOCKBUSTERS
TOTAL ADD-ONS
5% OF ADD-ONS
Friday, May 1, 2009
ADD-ONS ARE BLOCKBUSTERS
TOTAL ADD-ONS
5% OF ADD-ONS
DOWNLOADS
80
% O
F D
OW
NL
OA
DS
Friday, May 1, 2009
ADD-ONS ARE BLOCKBUSTERS
TOTAL ADD-ONS
5% OF ADD-ONS
DOWNLOADS
80
% O
F D
OW
NL
OA
DS
99
% O
F T
OP
5%
HA
VE
BE
EN
FE
AT
UR
ED
FEATURED ADD-ONSIN THE TOP 5%
Friday, May 1, 2009
ADD-ONS ARE BLOCKBUSTERS
•Featured list is a kingmaker
TOTAL ADD-ONS
5% OF ADD-ONS
DOWNLOADS
80
% O
F D
OW
NL
OA
DS
99
% O
F T
OP
5%
HA
VE
BE
EN
FE
AT
UR
ED
FEATURED ADD-ONSIN THE TOP 5%
Friday, May 1, 2009
ADD-ONS ARE BLOCKBUSTERS
•Featured list is a kingmaker
•Many add-ons never get discovered
TOTAL ADD-ONS
5% OF ADD-ONS
DOWNLOADS
80
% O
F D
OW
NL
OA
DS
99
% O
F T
OP
5%
HA
VE
BE
EN
FE
AT
UR
ED
FEATURED ADD-ONSIN THE TOP 5%
Friday, May 1, 2009
ADD-ONS ARE BLOCKBUSTERS
•Featured list is a kingmaker
•Many add-ons never get discovered
•Niche add-ons have an uphill battle
TOTAL ADD-ONS
5% OF ADD-ONS
DOWNLOADS
80
% O
F D
OW
NL
OA
DS
99
% O
F T
OP
5%
HA
VE
BE
EN
FE
AT
UR
ED
FEATURED ADD-ONSIN THE TOP 5%
Friday, May 1, 2009
ADD-ONS ARE GLOBAL
11%
3%3%
4%
5%
5%
6%
10%
53%EN-US
DE
ES-ES
RU
FR
PT-BR
IT
PL
OTHER
Friday, May 1, 2009
ADD-ONS ARE GLOBAL
•AMO is localized in over 30 languages
11%
3%3%
4%
5%
5%
6%
10%
53%EN-US
DE
ES-ES
RU
FR
PT-BR
IT
PL
OTHER
Friday, May 1, 2009
ADD-ONS ARE GLOBAL
•AMO is localized in over 30 languages
•Only about 1/2 of our traffic is US, and 40% comes from Europe
11%
3%3%
4%
5%
5%
6%
10%
53%EN-US
DE
ES-ES
RU
FR
PT-BR
IT
PL
OTHER
Friday, May 1, 2009
WHAT OUR USERS WANT
FIX THESANDBOX
IMPROVEDOCUMENTATION
MORE TUTORIALS
DEVELOPERTOOLS
MA
RK
ET
PLA
CE
We’re working on all of these things!Friday, May 1, 2009
HOMEPAGE (TODAY)
Friday, May 1, 2009
HOMEPAGE (TODAY)
•Above-the-fold experience is dominated by the recommended module
Friday, May 1, 2009
HOMEPAGE (TODAY)
•Above-the-fold experience is dominated by the recommended module
•No explanation of add-ons to neophytes
Friday, May 1, 2009
HOMEPAGE (TODAY)
•Above-the-fold experience is dominated by the recommended module
•No explanation of add-ons to neophytes
•Inconsistent presentation
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009
NEW CATEGORY PAGES
Friday, May 1, 2009
NEW CATEGORY PAGES
Friday, May 1, 2009
NEW CATEGORY PAGES
•Show more add-ons in each category
Friday, May 1, 2009
NEW CATEGORY PAGES
•Show more add-ons in each category
•Drive exploration and discovery in categories
Friday, May 1, 2009
AMO CONTRIBUTIONS
Friday, May 1, 2009
AMO CONTRIBUTIONS
•Kickstart the idea of “user supported” software
Friday, May 1, 2009
AMO CONTRIBUTIONS
•Kickstart the idea of “user supported” software
•Allow developers to tell their own stories with Mozilla
Friday, May 1, 2009
AMO CONTRIBUTIONS
•Kickstart the idea of “user supported” software
•Allow developers to tell their own stories with Mozilla
•Drive awareness of Mozilla’s mission as a public benefit organization
Friday, May 1, 2009
FIXING THE REVIEW PROCESS
Friday, May 1, 2009
FIXING THE REVIEW PROCESS3
50
0 P
UB
LIC
AD
D-O
NS
250 IN REVIEW QUEUE
Friday, May 1, 2009
FIXING THE REVIEW PROCESS3
50
0 P
UB
LIC
AD
D-O
NS
250 IN REVIEW QUEUE
15 NEW ADD-ONS
10 NEW PUBLICNOMINATIONS
IN ONE DAY...
15 FILE UPDATES
200 USER REVIEWS
1200 NEW USERREGISTRATIONS
10-15 EDITORREVIEWS
Friday, May 1, 2009
FIXING THE REVIEW PROCESS
•Improve the AMO Editor experience
35
00
PU
BL
IC A
DD
-ON
S
250 IN REVIEW QUEUE
15 NEW ADD-ONS
10 NEW PUBLICNOMINATIONS
IN ONE DAY...
15 FILE UPDATES
200 USER REVIEWS
1200 NEW USERREGISTRATIONS
10-15 EDITORREVIEWS
Friday, May 1, 2009
FIXING THE REVIEW PROCESS
•Improve the AMO Editor experience
•Surface add-ons that get ignored so they get attention
35
00
PU
BL
IC A
DD
-ON
S
250 IN REVIEW QUEUE
15 NEW ADD-ONS
10 NEW PUBLICNOMINATIONS
IN ONE DAY...
15 FILE UPDATES
200 USER REVIEWS
1200 NEW USERREGISTRATIONS
10-15 EDITORREVIEWS
Friday, May 1, 2009
FIXING THE REVIEW PROCESS
•Improve the AMO Editor experience
•Surface add-ons that get ignored so they get attention
•Give developers the tools to identify common causes for rejection3
50
0 P
UB
LIC
AD
D-O
NS
250 IN REVIEW QUEUE
15 NEW ADD-ONS
10 NEW PUBLICNOMINATIONS
IN ONE DAY...
15 FILE UPDATES
200 USER REVIEWS
1200 NEW USERREGISTRATIONS
10-15 EDITORREVIEWS
Friday, May 1, 2009
WHAT ELSE?
Friday, May 1, 2009
WHAT ELSE?
Q3 Developer.AMO
Friday, May 1, 2009
WHAT ELSE?
Q3 Developer.AMO
Q3 Bandwagon Phase 2
Friday, May 1, 2009
WHAT ELSE?
Q3 Developer.AMO
Q3 Bandwagon Phase 2
Q3 Individual Recommendations
Friday, May 1, 2009
WHAT ELSE?
Q3 Developer.AMO
Q3 Bandwagon Phase 2
Q3 Individual Recommendations
Q3 Automated Code Audits
Friday, May 1, 2009
WHAT ELSE?
Q3 Developer.AMO
Q3 Bandwagon Phase 2
Q3 Individual Recommendations
Q3 Automated Code Audits
Q4 Jetpack
Friday, May 1, 2009
LET’S BLOW THE DOORS OFF THIS THING
Friday, May 1, 2009
LET’S BLOW THE DOORS OFF THIS THING
EVOLVE CONSUMEREXPERIENCE
Site RedesignUser TaggingBandwagonGet SatisfactionSearch
WIDEN DEVELOPERAUDIENCE
Developer.AMODocs and TutorialsJetpack
ENERGIZE ECOSYSTEMContributionsIncreased traffic and stickinessBetter developer tools Easier review process
Friday, May 1, 2009
CREDITS
AMO: Rey Bango and Justin Scott
Webdev: Jeff Balogh, Alex Buchanan, Wil Clouser, Ryan Doherty, Neil Lee, Mike Morgan, Les Orchard, Fred Wenzel
QA: Stephen Donner and Krupa Raj
Marketing: David Rolnitzky and John Slater
BD/Legal: Catherine Brady, Kev Needham, Margaret Tallman
Design: Clearleft
Marketplace: Kent James and Wladimir Palant
Friday, May 1, 2009
Questions?
Friday, May 1, 2009
