Ahmedabad Fashion Paradise

Information

Introduction

For the first time fashion steps into the world of the Gujarat. The richculture, heritage and vibrant history of Gujarat infuse an electric mix of elegant fashion with Royal style.

“Ahmedabad Fashion Paradise ” heralds a fresh outlook at fashion weeks all overthe country with a focus on bringing together the best National, International and emerging fashion talents who bring innovation to the star-studded Worldof Fashion and Lifestyle.

Ahmedabad Fashion Week is a celebration of the fashion flavors of Gujaratand the Commercial aspect of building a novel business platform for designers to showcase their latest designs for current trends and exposing the buyers and media to future prospects in this dynamic world of fashion.

The Event

Jaipur Fashion Paradise ” is a 2 days extravaganza full of luxury, style and glamour with cultural elements of Rajasthan, will be featuring collections of 24 to 30 renowned National & International Designers with a few upcoming talents. The event will also showcase collections from world renowned Jewelry Houses and scintillating accessory designers. This mega event will be patronized by well sought after stars from the Indian Film and Fashion Fraternity.

Rajasthan Fashion Week is all about fashion, style and luxury .

Tentative Designers and Celebrity

. Rohit Varma

. Sumit Dasgupta

. Kirti Rathore

. Shivani Joy

. Rajesh Shetty

. Sadan Pande

. Urvashi Khanna

Tentative Celebrities

. Sunny leone

. Ayushman Khurana

. Mugdha Godse

. Jiah Khan,

. Sonal Chauhan

. Sayali Bhagat

. Sohel Arora

Tentative Anchors

. Khyati Kava

. Swati verma

Ahmedabad Fashion

The Venue

Set in the mesmerizing landscape of the beautiful Gujarat city (Ahmedabad) Fashion Week will be hosted in the most exotic of hospitality destinations that have emerged in Ahmedabad, The NARAYANI HOTEL & RESORTS.

Nr. Apollo Hospital Airport Gandhinagar Road Bhat, Gandhinagar 382428 on 07th–08th 09th June , 2013.

The Narayani Heights Ahmedabad is unlike any other with its earthy and lively décor and royal themes that exude elegance from every corner, what it retains perhaps is the impeccable service and comfort.

Brand Exhibition in 5 star Property

Segment . Garment . Cosmetic. Jewelers . Handicraft

The Objectives

To make Gujarat one of the Fashion Capitals of India.To create an Annual Business of Fashion Meet between top Fashion Designers & Buyers Worldwide.To create a platform to showcase and promote Ethnic and Indo-Western Fusion Fashion in India. Ideal launch pad for brand expansion in and around Gujarat and whole of India. To offer an opportunity to showcase Lifestyle Brands in Gujarat.To Promote Gujarat Tourism and its special components and attractions.

The Organizer

Gujarat Fashion Week is brought to you by ‘ OhO event & Joint venture Entertainment. ’

As a marketing communication partner OhO event delivers integrated Communication Concepts, Creative Brandings, Advertising, Events, Promotion Activities and Celebrity Management work that is based on a deep understanding of the clients marketing, sales and promotional strategy.

OhO Event also brings to its assignments capabilities in marketing, Promotional Activities, Concepts, Events, Shopper Marketing and Customer Relationship Management.

Oho Event pioneers in organizing and managing unique concept event & shows worldwide.

The DesignersCategories

•INTERNATIONAL DESIGNERS

•CELEBRITIY DESIGNERS

• ESTABLISHED DESIGNERS

•EMERGING DESIGNERS

•GEN NEXT DESIGNERS

• ACCESSORY DESIGNERS

Projected Brands

Projected Brands

AFW is Focusing to involve world Famous Brands like:

Vodafone, Rolls Royce, Jaguar, Harley Davidson, Signature Premium, Jack Daniels, Videocon, Samsung Mobile,Kingfisher Airlines, Indigo Airlines, DHL, Tata Motors, Aircel,Mango, La Senza, Triumph, Portico, VIP luggage,Samsung, Spaces, BMW, Swarovski, Gitanjali lifestyle, Hero Motors, Idea mobile, Provogue, UB group, Go Air,Micromax, You Tube and many more.

Media CoveragePress

• Press conference announcing the event to be featured in Nation Dailies which includes 4 metro cities and around 50 other cities across India.•Daily coverage of the Event across the newspapers.•Daily showcase coverage by leading National / International Writers and Journalists.• Pre and post show conferences and interviews with Designer, Models, Celebrities, Advisory Board and Buyers.

TV

• Showcase Coverage by leading TV channels.• Exclusive media rights to be finalized with TLC, Zoom, UTV or Fashion TV

The ExposurePrint AdvertisingA month long advertising campaign in the following publications: Gujarat Divya, Bhaskar, Lokmat, Sandesh, Gujarat Samachar, Economic times, Times of India, Hindustan Times, DNA, Mirror Regionals, Indian Express and Midday. RadioPan India Promotion on the leading Radio across 10 cities.Theatre Advertising (On Screen)Pan India Promotion on the leading Multiplex brand like Inox, Cine Max or Fame.Mall Advertising Pan India Promotion on the leading Mall Chain.MagazinesHorn OK Please Lifestyle magazine as the official magazine partner.

The Exposure Cont.

OutdoorAround 30 high visibility billboards across multiple cities. Café & Pub PromotionsBranding in high end cafes and pubs across the city of Ahmedabad.E-Mail CampaignsAround 5 Lac E-mailers to be spread nationally and internationally.Social Media PromotionsExcessive promotion over the social media sites like facebook, twitter, Google plus, YouTube, and many more networking sites.Fashion PortalsPromotion on leading fashion portals like trendstreet.com or 99labels.comVenue Branding Exclusive branding across the most prestigious venue: NARAYANI HEIGHT & RESORT.

Brings To You24 to 30 National & International Designers60 Top Models03 Top Liner Celebrities and more 02 Celebrity Choreographers03 Days of Designers Showcase35 Backstage Team & Volunteers20 Production Team40 National & International Buyers03 National & International Performers70 Media

Brings To You Cont.

10 Photographers01 Fashion Parties01 Gala Fashion Party75 Exhibitors stall 600 Sqft of Ramp 25000 Seconds of On Air Promotion5000 Sq. Cm. Of Print Advertisements5000 Sq. Ft. Of Outdoor Publicity 500000 E - Mail Promotion

Partners – Branding Opportunities

• Product/ Services category exclusivity• Acknowledgement in AFP Event Brochure• Advert in AFP Event Brochure ( artwork provided by sponsor) 1 ROP• Stand at Exhibition Centre (fabrication at sponsor ’ s cost)• Link to sponsor website from AFP homepage• Corporate mention, logo presence on official, informational & event related materials• Reserved seats for every show at AFP

Partners – Branding Opportunities Cont.

• Logo Branding and Campaign on list of following areas website, social networking sites, hoardings, posters, prints, side wings, led screen, invitations, food vouchers, look book, announcement during shows

•Invitations to the VIP lounge and all official functions and parties

• Use of Composite Event Logo in own ads & promo material

• Plan & implement official leveraging activities pre, during & post event