The photo that has been used for their advert is the same photo that has been used on the front cover of the album, this is a common trait with adverts for albums as it is then easier to recognise which album it is.

Also the photo itself appeals to their target audience as although it may stick to codes and conventions in the respect that it has on of the band members on the front, he is smoking therefore makes it a bit different which appeals to their target audience as it also fits in with the ‘Indie rock’ genre of the band itself

In the bottom right hand corner it has ‘Album out 23.01.06’. This is wrote in white in order to link in with the black and white theme of the poster, also this is what needed to be added in order to let their target audience aware that the album is out and when.

The photo that they have used on the advert is the same photo that has been used on the back of the album case. This is for consistency between the advert and the album, so it is recognisable to people as the album this is advertising. This is something I will need to consider when making an advert and most likely use an image that is on the CD case itself already, or to keep similar theme with them both.

The advert is made to look like a worn down poster this is could be there in order to link in with title of the album ‘Science & Faith’, as these are both things that go back a while and this is there to show how old they are.

Below the photo is has ‘Out Now’ written, this is wrote in black and a font similar to the other writing, in order to fit in with the style and is their in order to make it clear that it is advertising this album. On my advert I will need to have something similar written on it to define it as an advert.