And And your your total total is…is…

… plus one bag for

someone in need.

SummarySummary

Concept At the checkout at the grocery store have some

mechanism or method for earning ‘points’ or earning a ‘dollar value’ for each checkout lane. Once a predetermined number of points or dollar amount was ‘earned’ by the store, a bag of groceries would be donated locally and directly to someone in need (singles, couples or family).

Objective Provide a minimum of one bag of groceries to one

person, couple or family each day from a single store location.

How to ‘Fill the Bag’Option 1

In order to afford one bag of groceries to provide to someone in need, store customers at the checkout

register could:

Be given the option to round their total up to the next whole dollar amount closest to their purchase total which would equate to an actual monetary donation / contribution.

The ‘extra change’ is then added to the tally and throughout the course of business, a final dollar amount would be ‘donated’ and used to purchase the bag of groceries…or multiple if the donation amount exceeded a specified threshold.

The more customers that go through that checkout line, the more opportunities to gain ‘extra change’ that add up to offset the cost of the groceries.

Advantages Cashiers are motivated by

specific goals set each day for hitting a certain amount of ‘donations’ therefore the more business they pass through their lane, the quicker they’ll hit their goal. Have some in-store recognition or reward for the top 2-3 cashiers each week.

The rounding up would actually be monetary donations, not soft or representation donations.

This option would never ask more than $0.99 max per customer so it’s likely most people would consider it and potentially participate.

Disadvantages Customers could simply decline

to spend the extra money.

How to ‘Fill the Bag’Option 2

In order to afford one bag of groceries to give to someone in need, store customers at the checkout register could:

Hand out “Hunger Bucks”

For every $X amount spent, the customer would receive a “Hunger Buck” which they would sign with their first name only and deposit at the end of the register into a grocery bag (as a token representation of the gift to which they are contributing). For example, for every $10 spent, one Hunger Buck is given.

Once the bag received a specified number of Hunger Bucks, a bag of groceries equivalent to that specific $X would be donated to someone in need.

Advantages By having the customer sign a certificate

with their first name, they are personally invested and show they care about someone else’s need

It provides the recipient(s) of the bag of groceries, names of real people who made it possible so it’s personal and therefore more meaningful.

Disadvantages Unknown

No One Should Go HungryNo One Should Go Hungry < Giver’s First Name > cares

Store logo or branding

Hunger Campaign

logo

Sample Hunger Buck concept(small marketing collateral piece that

could also be printed on recycled paper for environmental good

citizenship)

How to ‘Fill the Bag’Option 3

In order to afford one bag of groceries to give to someone in need, store customers at the checkout register could:

Design a ‘hunger awareness’ or ‘help stop hunger’ campaign theme, slogan and/or image (logo) that is quick, catchy and memorable.

Highlight (specially mark) different products throughout the store with that logo or marking, that if purchased, points will go toward the purchase of a bag of groceries for those in need. Highlight healthy foods Rotate different foods that qualify

weekly

Advantages Facilitates the store’s opportunity

to promote healthy food choices to its customer base

Provides key brands the option to participate as ‘sponsored products for the week’ – brand partner participation with the store in hunger awareness

Disadvantages Unknown

Measures ofAchievement & Investment

Track / measure the points earned at each register which promotes cashier speed of customer processing.

Use a goal achievement strategy that fosters and elevates customer contribution and participation.

Control and allocate a specified amount of food for the giveaway each day.

Keep a list of those in need within a 5-10 mile radius of the store location so it meets the needs of the specific, surrounding community that the store serves and supports. Stores could partner with local hunger relief and United Way agencies to obtain accurate need information.

Demonstrate trusted community investment and showcase national, local or regional commitment to solving the hunger issue.

Create and build customer trust and loyalty (repeat business of those who are helped by this program and by customers who enjoy helping others).

And And your your total total is…is…

…making a difference.