Artful Mockers:

Brand Parodies Amplified Through Animation

by: Gladys Santiago

Crowds swarm to purchase the new eyePhone. This Crowds swarm to purchase the new eyePhone. This scene from scene from Futurama Futurama whichwhich references Apple’s classic references Apple’s classic 1984 ad amplifies the notion that Apple fans are 1984 ad amplifies the notion that Apple fans are followers and slaves to its products.followers and slaves to its products.

In this scene, Bart is attacked by Mapple Brainiacs because he, “shined a harsh light on modern society.”

“Stink Different.” This is one of many biting comments about Apple on The Simpsons.

Lisa enjoys listening to a myPod while visiting the Mapple store.

Lisa talks to Mapple CEO, Steve Mobs.

Why did I get this Lego shirt?

Don’t you mean Blocko?

Right, right. Blocko shirt.

Bart reference Lego, which in The Simpsons world does not exist and is substituted by Blocko.