Audience feedback- results and conclusions

What is your age?

I chose to ask this question in the questionnaire because it gives me an idea of who will be reading my magazine. My results show that the majority of people who will be reading my magazine are aged between, 13- 25. This helps me a lot because then I can design a magazine that best suits my audience. For example I will be involving a lot more pictures into my articles than I would be with ages 26 and above, this is because i think teenagers and early adults will enjoy viewing more pictures than an adult.

The reason I have asked this question is because I want to find out the appropriate price and a price that my audience would be comfortable paying. I would not want to over price my audience. The results show that 60% of the audience think the appropriate price to pay for a Music magazine is £1-£1.99. I will Charge £1.50 for this magazine as this price is most likely to reach out to all the audience. The only people it may miss out is 10% of the readers.

How much would you be willing to pay for a magazine?

10%

60%

30%

0%

under 99p £1-£1.99 £2-£2.99 Over £3

How often would you buy a music magazine?

This question shows me how often people are willing to buy a music magazine. The results show that there is a major split between the people who want the magazine weekly and monthly. There are no outstanding result in this table, they are very much even. The reason I have asked this question is because I need to know how often people would want a music magazine, because in this case the majority of the votes go to monthly, this is useful because if I was to print them weekly then it is likely to not sell as well because the audience will not want to buy them every week, so they wont.

7 4 9

weekly fortnightly monthly

What colours would you associate with an Indie- Rock magazine?

10%

29%

23%

15%

15%

6%

2%

Red Black White Blue Orange Pink OtherThe purpose of this question is to get insight into what colours the audience feel goes best with an Indie-Rock magazine. I have asked this question because the colours I may see fit to put in a Indie rock magazine, the audience may feel differently about them, and when it comes to the actual magazine it is for the audience so it needs to be what they want in order to sell. The results show that Black and white go best with an Indie rock music magazine, they have around a quarter of the votes each. Following this Blue and orange are joint third with 15% each. Overall I am happy with the colours the audience chose as these are the colours that I would have felt best putting in the magazine.

What incentives (free give away) would you like to see in a music

magazine?

0

1

2

3

4

5

6

7

8

Posters Free CDs Free T-shirts Other

This question is not necessarily that important to the actual magazine its self, how ever it does help out vitally in the sale of the magazine. It will help out because if I put the incentive that got the majority of the votes in the magazine then people who are passing it in the store see the incentive they want, they will be more likely to buy the magazine. The votes show that the poster is the most for demand with 7 votes, following this Free cds with 6 votes. The only problem with free Cdsis that it will cost a lot more to actually put in the magazine, so every time there is an incentive then I will not be likely to be in the magazine every week.

0

1

2

3

4

5

6

7

8

9

10

Interviews Reviews Best artist of the year

other

Series1

Series2

What content would you like to see more of in an indie rock magazine?

The reason I have asked this question in the questionnaire was purely to find out what the readers would most like in their magazine. The purpose of this is because if the content that is of highest demand is in the magazine then it is more likely to sell. The highest result is interviews, the readers most prefer reading interviews than anything else. When doing the magazine I will include all of the options in this question, however I will make sure that interviews play the biggest role in it, secondly reviews will play an important role too. Now because ‘best artist of the year’ got a lot of votes goy just under 25% of the votes there will have to be a section dedicated to that too.

How many pages do you think an Indie-rock magazine?

0

1

2

3

4

5

6

7

8

9

10

Under 39 40-69 70-99 Over 100

Series1

This was a very important question to ask as I wouldn’t want to deprive the readers of any more content in the magazine by making the it shorter than they wanted it to be, also I didn’t want to over bare them with too much content in a magazine. So really for me this was one of the most important questions. However since my magazine was voted to be monthly the page numbers may have to go up considering I am going to be dealing with a month of news. This means I may have to include at least 60 pages. Although 40-69 pages got the highest vote I may have to move to the 70-99 bracket.

Would you buy this magazine?

0

2

4

6

8

10

12

14

16

18

20

Yes No

Series1

This is also a very important question to ask the audience as it could be the be all or end all for the magazine. Without this question I would not know if anyone would buy my music magazine, however from the results it show that 95% of my responses would buy the music magazine. This leaves 5% to not wanting to buy it, this doesn’t dishearten me because I know that only a few older people answered the questionnaire, this evidence also shows that younger people are more likely to buy an Indie-rock magazine than any other age group.

Who Is your favourite Indie- Rock artist?

0

0.5

1

1.5

2

2.5

3

3.5

Series1

This question is very important as it is getting an idea for who the audience like the most, and what type of indie-rock they enjoy. This is another question where the majority of the results are very much the same in that they only have one vote to the artist, this is because the audience wrote the answers them selves. The reason this question can be used in the magazine is, for example I can attract the artist’s that has the most votes fans, in this case Peace, by advertising them in the magazine. The band ‘Peace’ had the most votes with 3. Second place went to ‘YMAS’ and ‘the KOOKS’. These bands could also potentially feature in the magazine.

What three words do you associate with an Indie-Rock magazine?

0

0.5

1

1.5

2

2.5

3

3.5

Series1

This question is designed to help me decide if an indie- rock magazine is what people want and hoe they feel about them. This question is also one that the audience answer themselves (no multiple choice). As with all the questions that aren't multiple choice there tends to be a lot of answers that only come up once. This is bad on one hand because it is quite hard to get a solid answer but on the other hand it proves easy to find the best word as they stand out. The word that accord the most was ‘Different’ with 3 votes, second came ‘ loud’, ‘modern’ and ‘bold’. I can link these word in with my magazine by making the text bold, different to another magazine or ‘loud’ by adding a outline to it or making it 3D. It doesn’t have to be written in the magazine for it to be there.

The font that most appeals to an Indie Rock magazine:

ROCK 110%

ROCK 220%

ROCK 320%

ROCK 420%

ROCK 530%

I have chosen to ask the question because it helps me decide what font/ what font style I can use for the masthead and other text in the magazine. The only problem is the fonts I wanted to use will not show on the pie chart so I have labelled them ‘font 1, 2, 3, 4 and 5. The fonts in there proper form can be found on the publication plan on my blog. The results are quite similar. The 5th font I had offered go the majority of votes with 30%, 6 out of the 20