Audience Research

Questionnaire1. What music magazines do

you read?NME

Metal HammerKerrang

MOJO

2. What bands are you into?The Kooks Metallica

Kasabian Lost ProphetsFoo Fighters Heroes On Parade

Orson Lady GagaMCR EminemFall Out Boy RihannaGreen Day Example

All Time Low CanterburyBoys Like Girls The Killers

3. How much do you spend on physical or download music per

month?£0

£0 -£5£6 - £10

£11 - £16

4. How much do you spend on music magazines per month?

£0£0 - £3

£3.50 - £5

5. Where do you watch music videos?Online

TVMobile Phone

6. Do you go to gigs or festivals?YesNo

7. What would encourage you to buy a music magazine?

Free CD on coverFree Posters

CompetitionsOriginal photography

Detailed articlesFeatures on up and coming artists

Features on established artistsDiscount on clothing website

Tips and hints on working in the music industryDiscount on mobile top ups

8. Where are you most likely to read magazines?Home

College/ SchoolCar

OnlineShops

Anywhere

Q. 1. What magazines do you read?

NMEKerrangMetal HammerQMOJO

I chose to ask this question as I wanted to know what other magazines my target audience read. I found that the most popular was NME which features the indie genre. This genre is common among younger people as it has only been formed in the last fifteen years.

Q. 3. How much, on average, do you spend on physical or download music per month?

£0£0 - £5£6 - £10£11 - £15£16 - £20£21 - £30£30 +

Q. 4. How much do you spend on music magazines per month?

£0£0 - £3£3.50 - £5£6 - £9£10 +

Q. 5. Where do you watch music videos?

OnlineTVMobile Phone

Q. 6. Which festivals do you go to?

ReadingGlastonburyVIsle of Wight

Q. 8. Where are you most likely to read magazines?

HomeCollegeFriendsShopsAnywhereCar