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1. BENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC
FESTIVALBENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC
FESTIVAL 2014201420142014 Let the Hymns begin!
2. Lets just take a flash back,Lets just take a flash back,
Bengal Classical Music FestivalBengal Classical Music Festival
20132013
3. We created theWe created the largest Musicallargest Musical
ArenaArena
4. For the Legends toFor the Legends to Create thereCreate
there MagicMagic
5. Drawing inDrawing in 98,18798,187 Music LoversMusic
Lovers
6. ForFor 44straightstraight DaysDays of Nightlifeof
Nightlife
7. People ofPeople of all agesall ages showed upshowed up
8. & more than& more than 50%50% Were youthWere
youth
9. withwith Food, FriendsFood, Friends & constant&
constant ActivitiesActivities
10. we managed to create our ownwe managed to create our own
WoodstockWoodstock
11. Now Once againNow Once againNow Once againNow Once
again
12. The MAGIC returns, Bengal Classical Music FestivalMusic
Festival 2014
13. We have held the Press ConferencePress Conference On 21st
Oct, 2014
14. 3232 classical maestrosclassical maestros 4646 enchanting
performancesenchanting performances
15. moving,moving, 150,000150,000 music loversmusic
lovers150,000150,000 forfor 55 nights in a rownights in a row
16. The fundamentalThe fundamentalThe fundamentalThe
fundamental QuestionQuestion isis??
17. How canHow can YOURYOUR BRAND be a part ofBRAND be a part
ofBRAND be a part ofBRAND be a part of THIS ?THIS ?
18.
ALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCE
&&&&&&&&&&&&&&&&
OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
19. Bengali DailyBengali Daily PartnerPartner English
DailyEnglish Daily PartnerPartner TeleTele--mediamedia
PartnerPartner RadioRadio PartnerPartner
20. What yourWhat your BRANDBRAND gains being a part ofgains
being a part ofgains being a part ofgains being a part of THIS
?THIS ?
21. MOSTMOST ExtensiveExtensive BrandBrandExtensiveExtensive
BrandBrand Exposure PlanExposure Plan
22. Television advertisement 2020 3030 Spots/Spots/ dayday
daysdays 8.28.28.28.28.28.28.28.23030 600600 daysdays Spots inSpots
in totaltotal 8.28.28.28.28.28.28.28.2 mmmmmmmm
ValuationValuation
23. Program BroadcastingProgram Broadcasting 4848 3030
episodesepisodes Sec SponsorSec Sponsor
1.91.91.91.91.91.91.91.93030 3030 Sec SponsorSec Sponsor IntroIntro
Sec SponsorSec Sponsor ExitExit 1.91.91.91.91.91.91.91.9 mmmmmmmm
ValuationValuation
24. FMFMFMFMFMFMFMFM ads &ads &ads &ads &ads
&ads &ads &ads & RJRJRJRJRJRJRJRJ
endorsementsendorsementsendorsementsendorsementsendorsementsendorsementsendorsementsendorsements
1010 3030 Spots/daySpots/day daysdays 1.21.21.21.21.21.21.21.2
mmmmmmmm 3030 300300 daysdays Spots inSpots in totaltotal mmmmmmmm
ValuationValuation
25. News Paper AdvertisementNews Paper Advertisement 88 4040
cici 5.25.25.25.25.25.25.25.2 88 4040 cici insertionsinsertions
884040 cici insertionsinsertions 5.25.25.25.25.25.25.25.2 mmmmmmmm
ValuationValuation
26. Magazine advertisementMagazine advertisement 66
MagazinesMagazines 0.20.20.20.20.20.20.20.266 MagazinesMagazines
1818insertionsinsertions 0.20.20.20.20.20.20.20.2 mmmmmmmm
ValuationValuation
27. outdooroutdoor
Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:
1010 3030
locationslocationslocationslocationslocationslocationslocationslocations
daysdaysdaysdaysdaysdaysdaysdays
28. High footfallHigh footfall hubshubs
Posters:Posters:Posters:Posters:Posters:Posters:Posters:Posters:
*One poster exposes approximately 30 people during its*One poster
exposes approximately 30 people during its lifetimelifetime
20,00020,00020,00020,00020,00020,00020,00020,000
QuantityQuantity
29. Total ATL VALUETotal ATL VALUE 11 6363laclac11crorecrore
6363laclac BDTBDT
30. 2525252525252525 1.41.41.41.41.41.41.41.4 mmmmmmmm
2525252525252525 600600600600600600600600 $$$$$$$$ postsposts
PromotionPromotion mmmmmmmm Reach/BrandReach/Brand
ExposureExposure
31. Online PassOnline Pass 35,00035,000 QuantityQuantity
32. EXPECTEDEXPECTEDEXPECTEDEXPECTED PR COVERAGEPR COVERAGEPR
COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR
COVERAGE
33. 3535 2323232323232323 ReportsReports 2323232323232323
mmmmmmmm ValuationValuation 1111 NewsNews PapersPapers
34. 1111 5757575757575757 ChannelsChannels 4444ReportsReports
5757575757575757 mmmmmmmm ValuationValuation
4444ReportsReports
35. Total PR VALUETotal PR VALUE
88,,0606,,2828,,71471488,,0606,,2828,,714714 BDTBDT
36. It doesnt end thereIt doesnt end there You nowYou now
CANCAN getgetYou nowYou now CANCAN getget OWNERSHIP ONOWNERSHIP ON
GROUNDGROUND
37. BRANDINGBRANDINGBRANDINGBRANDING
OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
38. Stalls Lounge / Stall VIP Seating Area Chairmans Lounge
Regular Seating Area Food Stall NO BRANDING due to artists
disturbanceSeating Area Art Gallery Dining Arrangement
disturbance
39. THANK YOUTHANK YOUTHANK YOUTHANK YOU
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