Beats Electronics, LLC

Presented by Jay Soni

Products

● Beats by Dr. Dre headphones● Beats Audio● Beats Pill● Beats Music

Financial Information

● Revenue: ● $350 million (2011)● $1.4 billion estimated (2013)

● HTC bought a majority stake in 2011 for $300 million

● HTC sold its stake back to Beats over 2 years for $415 million

● Investment of $500 million from the Carlyle Group (2013)

History

● Founded in 2008 by Dr. Dre and Jimmy Iovine and released Beats by Dr. Dre Studio Headphones

● Licensed Beats Audio to Chrysler, HP, and HTC in 2011

● Launched Beats Music in January 2014

What's Hot?

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Secret Sauce

● Marketing● Design● Sound quality

Interesting Fact

Valuation: ~$1B

Revenue: $1.4B

Valuation: $3B

Revenue: $0

Competition (Headphones)●

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Competition (Beats Music)

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My Prediction

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Any Questions?