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summary about the Print Audience Study - released on September 15th 2011
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http://omnimediavore.blogspot.com
Print audience study2011
release 15th September 2011
http://omnimediavore.blogspot.com
Magazines still equal reach
newspapers
free sheets
magazines
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
55,4%
64,0%
90,6%
53,4%
60,3%
89,9%
2011 2010
netto coverage %
Source: CIM 2011 National, 12+
49% w/o Metro NAT.
8.433.700 people
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newspapers
free sheets
magazines
0% 10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
58.3%
58.4%
87.6%
48.8%
62.2%
92.1%
women men
4.429.700
Magazines appeal to both sexnetto coverage %
Source: CIM 2011 National, 12+
4.004.000
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newspapers
free sheets
magazines
0% 10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
51.5%
65.3%
90.5%
MRP
netto coverage %
And to shoppers
47,7% w/o Metro NAT.
Source: CIM 2011 National, 12+
5.315.900
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No matter the frequency
• reach 8 out of 10 Belgians with weeklies
• reach 1 out of 2 Belgians with monthlies
monthlies
weeklies
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
49.3%
85.1%
51.1%
83.4%
2011 2010
Source: CIM 2011 National, 12+
netto coverage %
7.817.200
4.793.800
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MAGAZINES the “LOVE”medium
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@vansan2010http://omnimediavore.blogspot.com
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